Our B2B SaaS Journey

In this episode, we reflect on a surprisingly big sales week that came off the back of Laracon AU and Volunteering WA. Mitch steps outside his comfort zone as we commit to exhibiting at AIME 2026. We talk conference nerves, how fast you should respond to leads, and how an unexpected testimonial made all the difference.LinksSubscribe to the newsletter: sixsides.substack.comThe Leap (podcast) by Founders Collective: podcasts.apple.comThe Plateau of Latent Potential: medium.comChapters(00:00) - Intro & Gavin’s fruit bat problem (02:00) - A big week in sales: $200K in new pipeline (04:30) - Laracon AU feedback and Vickie’s testimonial (06:30) - What if we had stopped? Reflecting on momentum (07:30) - DealBuddi and business juggling (08:30) - Our five-minute reply challenge (11:00) - Sending the first contract via DocuSign (12:00) - How our first webinar went (and what’s next) (15:00) - Committing to AIME 2026 (and Mitch’s nerves) (22:00) - Gavin’s other conference commitment for DealBuddi (23:00) - Reaching out to Justin Jackson and cold emails (27:00) - Founders Collective recap with Mark Salby (32:00) - Improving app UX for small meetups (36:00) - Tagging photos, engagement ideas, and event UX (37:00) - Tall poppy syndrome and staying under the radar (40:00) - Should we go public with our wins? (43:00) - Wrapping up and where to find us In this episode, we cover:How Volunteering WA and Laracon AU filled our pipelineWhy testimonials matter (and what Vickie said about our app)Reaching out to Justin Jackson (and how he responded)Mitch confronting his fear of manning a booth at AIME 2026Lessons from running a second Founders Collective meetupHow we’re improving “Tag You’re It” UXThe five-minute rule for responding to leadsWhy tall poppy syndrome might be holding some founders backWhether it’s time to go public with our winsWebinar experiments and how we’re repurposing contentDealBuddi and juggling multiple businessesThe moment when momentum finally shiftsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, we do a full debrief of Laracon AU, breaking down exactly what worked (and what didn’t) with SixSides in our biggest and most polished event deployment yet. From overwhelming feedback and glowing stats to near-crashes and a few WorkOS woes, we unpack it all — plus a peek into what’s coming next.LinksSubscribe to the newsletter: sixsides.substack.comThe Leap (podcast) by Founders Collective: podcasts.apple.comThe Plateau of Latent Potential: medium.comChapters(00:00) - Intro (00:32) - Laracon AU first impressions (05:25) - Comparing Laracon and Volunteering WA (08:20) - Lessons from mobile app support (10:00) - Real business dev opportunities coming out (12:30) - The plateau of latent potential (14:45) - Stats that blew us away (19:00) - Rethinking the structure of a conference (24:45) - WorldShare event recap (27:45) - Supporting events remotely (31:00) - Scaling concerns and AWS limits (36:20) - Prepping for the upcoming webinar (41:00) - The SixSides culture reflected in the app (43:30) - Founders Collective and upcoming events (46:00) - Viral growth through the product (47:25) - Shoutouts and lead follow-ups (50:00) - Next steps in development (52:22) - Building impact reports for organisers (53:50) - Tracking users for grant goals (55:15) - Wrap up and final thoughts In this episode, we cover:Our experience at Laracon AU and how the event played outApp stats: 2,500+ photos, 300+ questions, 91% five-star ratingsThe power of prescriptive MCs and the “Tag You’re It” featureComparing stats from Laracon AU vs Volunteering WAThe stress of mobile support for live event softwareLessons learned from WorldShare’s Cambodia eventHow SixSides helps break the ice and boost connectionsTurning Laracon attendees into leads (14 and counting!)The upcoming webinar and what we’re coveringEarly traction on Founders Collective and what’s nextOur thoughts on scale, support, and infrastructureSneaky UX issues and what we’re prioritising in devWhy events are now the core of our business development strategyPlanning follow-ups and personal recap emailsCommunity, connection, and culture as product advantagesWhy we’re building case studies for every major eventExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitch and Gavin are finally recording together in person from the Gold Coast – live from Gavin’s kitchen, no less. They dive into their huge week delivering the Volunteering WA conference, prep for Laracon AU, and share some honest lessons learned from the front lines of building SixSides.Chapters(00:00) - Intro and live from the Gold Coast (01:22) - Volunteering WA recap: our first big conference (04:05) - Fixing the iPhone photo upload bug (HEIC issue) (06:30) - 629 photos and a working notifications system (08:15) - Turning one event into 9 sales leads (09:40) - Why we need a CRM now (10:25) - Laracon AU prep and the 1,000 photo challenge (13:00) - Repositioning SixSides as a community platform (15:10) - New features: check-ins, better themes, notifications (17:35) - SaaS pricing model vs per-event (18:50) - SixSides goes international: Cambodia! (20:00) - Founders Collective and structured networking (21:30) - Gavin’s new podcast and wrapping up In this episode, we cover:Volunteering WA: what went right and what we learnedThe emotional moment seeing SixSides on three massive screensA weird iPhone bug with photo uploads and how we fixed itHow one event turned into nine real leads for 2026-2027The magic of notifications and user momentumThe upcoming push at Laracon AU (and the 1,000 photo challenge)Designing themes that don’t look amateurShipping check-in functionality just in timeWhy we’re shifting towards a SaaS model instead of one-off eventsUsing events as marketing content and lead gen flywheelsOur first international simultaneous event use – in Cambodia!When it's time to get a CRMThe future of SixSides as a community-building platformLessons from last year’s EventKit vs this year’s SixSidesGetting people to connect with structured networking promptsGavin’s new podcast: The Leap by the Founders CollectiveOur upcoming conference as exhibitors (gulp, $$$)Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.LinksSubscribe to the newsletter: sixsides.substack.comChapters(00:00) - Intro (00:43) - The Leap podcast launch (03:41) - Podcast download growth (05:59) - Volunteering WA prep (07:26) - Juggling three major events this week (09:46) - Last-minute app tweaks and release plans (11:09) - Recap video design decisions (13:06) - Photo timing, music, and recap video UX (16:05) - Video formats for social media (17:12) - Gavin’s on-the-ground plan for interviews in Perth (19:01) - Hope for a smooth event rollout (20:35) - The DocuSign debate (22:29) - Business case writing for WorldShare (25:08) - Streamlining the process with Fireflies (26:06) - Sales learnings from recent calls (28:52) - We didn’t get the grant (31:16) - In-person lead gen is making a comeback (33:37) - The case for businesses building community (34:58) - SixSides vs online event platforms (36:31) - Making content AI searchable (38:06) - DealBuddi and LLM-ready SEO (39:16) - Mitch and Gavin’s falling out (and how they resolved it) (47:07) - Next week’s in-person catch-up in Brisbane (48:09) - Recording plans for next week’s episode (50:07) - Laracon AU volunteering and wrap-up In this episode, we cover:Celebrating the show’s best-ever month for downloadsGavin’s new podcast series, The Leap, and upcoming guestsPreparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia eventRecap video functionality and design tweaks before releaseShifting lead generation from digital back to in-personBuilding a business case for WorldShare and how it became a new playbookHoning the SixSides value prop in real sales conversationsReflecting on not getting the Ignite Ideas GrantThe emotional toll of juggling multiple businesses and responsibilitiesHow Mitch and Gavin handled their first real co-founder conflictBehind the scenes of Gavin’s push for video interviews and content strategyWhy AI-written cold emails are losing their edgeSEO vs LLM optimisation and what they’re doing for visibilityUsing SixSides as a live case study at Volunteering WAThe vision for helping regular businesses run community eventsWhat’s next for the product roadmap post-event seasonExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, we take you behind the scenes of our biggest product release yet. Mitch walks through all the new features in the SixSides mobile app — from private ratings and reviews to notifications, polished bottom sheets, and fully functional meeting bookings. Plus, Gavin shares early feedback from clients, how these new features landed us more leads, and how this update finally made the product feel “ready.”We also revisit our lofty $300K revenue goal for 2026, talk about why it might have been unrealistic, and how we’re now reverse-engineering a more sustainable growth plan (with a strong focus on structure, SEO, and freemium strategies).Chapters(00:00) - Intro and lawn chat (01:06) - Our best app release yet (02:02) - New features: ratings, reviews, and meetings (06:24) - Private notes and feedback logic (10:14) - Toast notifications and app polish (12:24) - App store review times (thanks Google!) (13:33) - Why the app finally feels ready (15:39) - Five questions with Mitch (dev Q&A) (22:44) - Lessons learned from this release (25:28) - Client feedback from Volunteering WA (30:09) - Re-evaluating our 2026 revenue goals (35:27) - Reverse engineering $300K (36:54) - What structures we’re missing (39:45) - Our new SEO and content strategy (41:06) - Founders Collective growth update (43:03) - Hopes for upcoming funding (44:26) - New opportunities: WorldShare and others (46:11) - Planning our upcoming webinar (47:06) - Spreading the word on LinkedIn (48:34) - Giving our partners the inside scoop (50:14) - Wrap up In this episode, we cover:Our biggest mobile app update yetNew features: private ratings, reviews, notes, and meeting bookingToast notifications and what makes them greatHow fast Google and Apple approved the app (and why that matters)Why Mitch feels like “day one” just startedReal client feedback from Volunteering WAHow the app helped close a new trial clientRevisiting our revenue goals and setting realistic expectationsThe power of reverse-engineering growth from outcomesBuilding the foundation for inbound and outbound salesWorldShare’s upcoming trial and what it means for usFreemium, SEO and creating scalable structureThe importance of habit-building (and avoiding burnout)Preparing for Volunteering WA’s big conferenceExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.LinksSubscribe to the newsletter: sixsides.substack.comChapters(00:00) - Intro (00:38) - Decorating the office (or not) (02:09) - App release timeline update (05:00) - Cryptography and unique device identification (13:00) - Notifications and event admin features (16:00) - Rebuilding the recaps feature with Cursor (21:00) - Under promise, over deliver: a product philosophy (24:23) - Mitchell's creative drive and project priorities (33:00) - Upcoming webinar on designing interaction (36:00) - Founders Collective learnings and RSVP plans (44:00) - Why we're ditching Luma for in-app RSVPs (47:52) - Gavin's Perth road trip and $2K strategy (50:13) - Mitchell's Laracon AU travel plans (54:29) - Lead generation lessons and role changes (58:24) - Wrap-up and where to find us In this episode, we cover:The (slightly delayed) app release timeline and why it was worth the slipUsing cryptography to uniquely identify devices without tracking usersA technical deep dive into public/private keys and how they power notificationsThe brand new recap (formerly wrapped) feature and how Cursor helped build itWhy Mitchell needs fun tasks to stay motivated (and how Gavin enables that)Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROITurning Founders Collective into a test case for community-building featuresPlanning the next event with deliberate behaviour design to increase engagementSwitching to in-app RSVPs to cut frictionUpcoming features: meeting notes, job titles, ratings, and improved onboardingBuilding our sponsorship strategy the reverse way — community first, prospectus secondThe state of our sales pipeline and how to de-risk lead generationWhy being your own client is the best kind of product feedbackUpdates on the newsletter and upcoming Change Makers podcastExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform.Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously).LinksNorth Meets South Web Podcast (episode 184): northmeetssouth.audioChapters(00:00) - Intro (01:17) - Why we're launching new podcasts (and who they’re for) (04:46) - Podcasts as a lead generation strategy (07:37) - What is Founders Collective? (09:17) - Introducing “The Leap” podcast (10:06) - Who we’ll feature on “Change Makers” (13:13) - Timeline for launching the new podcasts (15:00) - Gavin’s trail run and recovery (17:44) - Gavin’s viral LinkedIn post (20:52) - How that post inspired Mitchell (and Nicole’s baking dream) (26:46) - Planning for Mitchell’s wedding (30:30) - Michael Dyrynda’s podcast feedback (35:18) - Preparing for app release ahead of two big events (36:27) - Dealing with Expo and Android updates (37:18) - Apple’s Liquid Glass problems and design decisions (42:30) - Redesigning the app dashboard and onboarding checklist (44:51) - Why we’re introducing points for user actions (48:38) - Designer feedback and UI polish plans (49:37) - Full-screen background images and event branding (51:24) - Gavin’s plan for next week (first guest, podcast setup) (52:43) - Sales updates and lead generation challenges (54:35) - Preparing for WA and getting the buying process right (55:27) - Wrap up and where to find us In this episode, we cover:Why we’re starting new podcasts as part of our lead gen strategyThe plan for “Change Makers” and “The Leap” podcastsUsing Substack to grow our newsletter and reach new audiencesThe importance of giving before asking in content marketingGavin’s LinkedIn post that unexpectedly struck a chordThe trail run that nearly broke Gavin – and inspired MitchellMajor progress on the SixSides mobile app (Expo, Android, UI overhaul)Why Liquid Glass is both beautiful and frustratingA fresh new app dashboard with onboarding checklist and user pointsDesigner feedback on UX and future design aspirationsMichael Dyrynda’s podcast critique (and how we’re handling it)Wedding planning updates from MitchellGavin’s ongoing DealBuddi sales conversations and upcoming eventsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with usSixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitch is mostly through being sick and is back in the office just in time for a hectic sprint. With two weeks until “tools down”, the guys talk through the looming deadlines, feature updates, and the challenge of staying productive while under the weather.Subscribe to our newsletter: https://sixsides.substack.com/Gavin’s been diving deep into community-building, launching a new newsletter and outlining a webinar series to build awareness and add value for SixSides users. He’s also floating ideas for a second podcast (or three) while Mitch focuses on getting the Android SDK upgraded and features locked in for Volunteering WA and Laracon AU.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitch’s recovery from a rough week of being sickWhy too much coffee after a break = disasterPreparing for Volunteering WA and Laracon AUGavin’s plan for building the SixSides communityStarting a Substack newsletter: Events Into GrowthLaunching a webinar series using StreamyardDiscussing the benefits of “community-led marketing”Thoughts on spinning up a second podcastUI/UX advice and upcoming design improvementsMichael’s progress on the dashboard and internal toolingSDK upgrades and feature priorities before eventsNew meeting features, star ratings, and private notesTrail running and training through the heatPlanning for podcast episodes over the Christmas breakChapters:(00:00) - Intro (00:25) - Mitch is still sick (but recovering) (04:00) - Gavin's starting a newsletter and community (06:11) - Planning a webinar series for SixSides (09:02) - The Inductive accelerator kicks off (12:20) - Mitch updates on development and deadlines (14:52) - Two weeks until “tools down” (17:22) - UI/UX support from a local agency (20:47) - Countdown to Volunteering WA and Laracon AU (24:05) - Planning the podcast over Christmas (26:56) - Should Gavin start a second podcast? (30:33) - Dashboard progress from Michael (34:19) - Trail running and heat training (38:50) - Dropping weight, quitting drinking, and health updates (39:58) - Planning next week’s dev sprint (42:10) - Outro chaos Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

In this episode, Mitch battles a cold while Gavin shares the huge success of the very first Founders Collective event, built on the SixSides platform. We dive into what went right, what could improve, and how the app held up in a real-world stress test.Subscribe to our newsletter: https://sixsides.substack.com/We also reflect on a sales call that felt like a slam dunk... until it wasn’t. There’s a lot of candid unpacking about what went wrong and what we’ll do differently next time. Plus, we chat about upcoming UI/UX design help, receiving our first real support email, and whether we should start planning for help desk software.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitch powering through the podcast while sickLaunching the first Founders Collective event in BrisbaneReal-world lessons from using SixSides live at an eventAndroid Expo upgrade blocking Play Store updatesiOS releases and stability during the eventFirst real support request: do we need a help desk now?Sales meeting that felt great... but fell throughLessons in sales process and emotional disciplineSales plan development and moving towards lead generation with ClayUI/UX designers joining to improve the appDecommissioning old infrastructure from Laracon AUThe question of raising money vs continuing to bootstrapExploring the Inductive.au program and investment readinessReflections on running two SaaS products at onceChapters:(00:00) - Intro (00:52) - Mitch is sick but showing up anyway (02:05) - Founders Collective launch recap (07:30) - What we learned from the first SixSides live event (15:10) - App updates and iOS/Android rollout challenges (20:26) - Our first support request and help desk discussions (23:40) - Shutting down the old EventKit infrastructure (25:25) - Michael helping with dashboard development (25:40) - Sales call that felt great but didn’t convert (31:20) - What went wrong with the sale and lessons learned (34:00) - Sales planning and ROI justification (35:45) - Gavin’s lead gen strategy and using Clay (36:45) - Pitching SixSides to Founders Collective attendees (37:25) - What is Inductive.au and should we raise money? (46:10) - Bootstrapping vs capital - pros and cons (52:30) - Upcoming UI/UX design improvements (56:00) - Podcast listenership growing month-on-month (57:14) - Plans for next week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coFounders Collective: founderscollective.com.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney

In this episode, we celebrate our 30th episode with a jam-packed update on everything happening across SixSides, Founders Collective, DealBuddi, and beyond. From shoutouts on LinkedIn and Stripe giving $1,500 in credits, to onboarding a Laravel legend to help build the dashboard – it’s been a huge week.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Hitting 30 weeks of podcasting and what it means to usWhy email shoutouts are done (unless you’re Holly on LinkedIn)Feedback from PlanetPrice and our unofficial sponsorship 😆Stripe sponsoring our Founders Collective event with $1,500 in creditsHow Founders Collective blew past 100 RSVPsWhat we learned seeing a competitor's clunky UXMitch's perspective as the first-time event organiser using SixSidesMichael Dyrynda offering to help with dashboard devCEO/CTO titles and why they’re a bit awkwardOur call with a major charity and how culture alignment mattersLinkedIn outreach updates and what’s working (and what’s not)Why softly-softly lead gen is our approach with charities and associationsUsing SixSides as a living case study to win future customersThe broader vision for dashboards and future functionalitySales Market Fit strategy updates and deep lead gen thinkingGavin’s dad jokes and Mitch’s sarcastic energy peakingChapters:(00:00) - Intro (01:23) - Email shoutouts – NOT (01:45) - Holly’s LinkedIn shoutout (02:58) - Feedback from PlanetPrice (04:12) - Celebrating episode 30 (06:19) - Build Your SaaS is back (10:42) - Founders Collective deep dive (14:23) - Stripe’s sponsorship and Tag, You're It (18:35) - Setting up the event in the database (20:59) - Competitor dashboard UX breakdown (24:33) - Gavin’s lead gen targeting strategy (31:05) - Our big charity call (36:51) - Anticipating objections in sales (40:50) - Designing the dashboard with Michael Dyrynda (46:06) - Multi-role dashboards and future vision (48:34) - Wrapping up – shoutout to Michael Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coFounders Collective: linkedin.comLaracon AU and Michael Dyrynda: laracon.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney

In this episode, Mitchell and Gavin break down a major pivot in SixSides’ pricing strategy — moving away from per-event pricing in favour of a tiered annual model designed to grow with communities. They also share behind-the-scenes stories from meetings with Volunteering WA, the launch of the Founders Collective in Brisbane, new sponsor engagement features, and how a simple ticket code change could make event onboarding a breeze.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why we’re moving away from per-event pricingHow our new pricing model better serves associations and communitiesA brilliant meeting with Volunteering WA (shoutout to Holly and Krista!)Prioritising mobile app development over the web dashboardThe launch and surprising growth of the Founders Collective in BrisbaneIntroducing one access code for all event attendeesOur approach to sponsor engagement and ROIPreparing for Laracon AU and the role of gamificationGavin’s lead gen updates and LinkedIn video strategyThe flywheel starting to turn and what’s next for SixSidesChapters:(00:00) - Listener challenge and intros (03:30) - Pricing strategy deep dive (13:00) - Volunteering WA meeting recap (17:00) - Mobile app focus and new dev strategy (20:20) - Founders Collective and single ticket code breakthrough (27:40) - Lead generation updates and LinkedIn video outreach (33:30) - Sponsor engagement and gamification plans (38:00) - Wrapping up, shoutouts, and Gavin’s YouTube hiatus Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coFounders Collective: linkedin.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney

In this episode, Mitchell and Gavin are back with updates on life, lead gen, and looming travel plans. Gavin’s been down with the flu, but that hasn’t stopped him from pushing lead generation, testing video outreach on LinkedIn, and prepping for some big upcoming calls. The duo chats Father’s Day, outdoor adventures, and the strategy behind showing up in-person at key events.Subscribe to our newsletter: https://sixsides.substack.com/Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Gavin’s sick week and how it reset his prioritiesFun and chaos from Father’s Day celebrationsLead generation updates and why no one’s watching our Loom videosLinkedIn outreach strategies that aren’t landing (yet)Applying lessons from DealBuddi to SixSidesThe Sales Market Fit approach and why most founders get it wrongBig upcoming calls with Laravel Live Denmark and Volunteering WAShould Mitch join Gavin in Perth?Planning for Laracon AU and how we’re making time for each otherKicking off street-style interviews at eventsDashboard development updates for SixSides organisersWhy it’s time to over-service early customersGavin’s LinkedIn profile overhaul and the new branding directionChapters:(00:00) - Intro (00:25) - Gavin’s been sick (02:25) - Father’s Day catchups (08:30) - The changing seasons and productivity energy (10:20) - Gavin’s 20kg weight loss challenge (11:08) - Lead gen and outreach update (13:13) - LinkedIn videos and zero engagement (17:15) - Why getting people to click is the first battle (22:56) - Applying learnings from DealBuddi to SixSides (27:20) - The value of making people problem aware (29:31) - Upcoming calls with Denmark and Volunteering WA (32:05) - Planning Mitch’s Perth trip (33:49) - Laracon AU plans and community involvement (38:44) - Wrapping up dashboard development and app work (42:14) - Gavin’s plans for webinars and LinkedIn branding Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coSales Market Fit: salesmarketfit.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney

In this episode, we break down everything that went right (and wrong) during our first real customer event at Laravel Live Denmark. From a midnight Redis disaster to 500 attendee connections and surprise AWS credits, we’re giving you the full behind-the-scenes debrief.We also cover our new lead gen strategy, launching a Substack for the podcast, and the emotional rollercoaster of watching a potential customer choose a competitor. Plus, Mitch reflects on his time as a Subway sandwich artist and Gavin adds two more past jobs to the resume.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How our first real customer event went at Laravel Live DenmarkA Redis caching issue that brought the app down at midnightThe fix: moving to a serverless Redis instance on AWSAttendee stats: 75% logged in, 50% joined the game, 500+ unique connectionsAWS credits approved: what it means for our infra roadmapWhy we’re exploring Cloudflare as a regional database solutionLessons learned from supporting events in opposite timezonesWhat we'll do differently for future eventsBuilding wrapped videos vs. collages for conference recapsGavin's new lead gen approach with LinkedIn and LoomSubstack launch for the podcast and why we’re pausing YouTubeInvestigating email deliverability issues with our domainCompetitor apps and how we're feeling seeing familiar ideas pop upFounders Collective: Gavin’s upcoming Brisbane-based eventMitch’s downtime and why burnout is real after a launchGavin’s resume deep dive and Mitch’s Subway flashbackChapters:(00:00) - Intro (00:57) - AWS credits surprise (03:27) - Laravel Live Denmark recap (05:23) - The Redis issue explained (08:43) - Last hour panic and lessons learned (10:10) - Conference usage stats (12:54) - What defines a ‘connection’ (14:43) - Friday issues and latency bugs (16:26) - Adding features mid-event: what went wrong (18:09) - Collages vs wrapped videos (20:05) - What’s next for event content (22:43) - Night shift resume battle (24:26) - Sorting out HubSpot and CRM drama (26:56) - New sales opps including Bulgaria (27:49) - Loom videos and soft connect LinkedIn strategy (29:46) - Webinar-led lead gen idea (31:16) - Time zone fatigue and future event support (32:46) - Substack launch and podcast promo (34:32) - Episode 5 is blowing up (but we don’t know why) (35:24) - Competitive app angst and takeaways (36:31) - Smart notifications we might copy (37:11) - Spinning wheels and gamification (39:42) - What’s next: wrapped videos, roadmap and Cloudflare (42:34) - Dashboard priorities and resource planning (44:21) - Wrapping up: new listeners, new energy Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coRecit Advisory: recitadvisory.com.auConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: ourb2bsaasjourney

In this episode, we hit a huge milestone as SixSides goes live at Laravel Live Denmark. Mitch ships the Android app just in time, supports the event from Sydney into the early hours, and the team watches real time adoption, photos, and questions roll in. We also workshop our 30 second pitch, set an ambitious $300k revenue goal for next year, and talk about what’s next, including dashboards and post‑event deliverables.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Live launch at Laravel Live Denmark and how the rollout wentThe App Store saga: expedited iOS approval vs the slow Google reviewShipping fixes with Expo over-the-air updatesHandling an iOS 26 beta crash and the attendee workaroundsReal time numbers: logins, photos, questions, and connectionsInfra notes: AWS RDS, regions, performance, Cloudflare Workflows retriesContent moderation using OpenAI and why retries matterOur 30 second pitch attempts and tying it back to missionSetting a $300k revenue goal for 2026 and what it impliesLead gen experiments and why outreach alone won’t cut itNew office vibes and adding Melanie and Roman to SlackWhat’s next: post‑event wrap videos, reports, leaderboards, and the organiser dashboardChapters:(00:00) - Intro (00:43) - Denmark is happening now (01:56) - App Store saga and Android approval stress (03:31) - Over-the-air updates and support plan (05:18) - Night shift handover (07:16) - iOS 26 crash and workarounds (08:43) - Early numbers and adoption (10:46) - Infra and moderation stack (12:45) - Fast iterations and UI tweaks (14:14) - The 30 second pitch attempts (18:19) - How it feels to run our first event overseas (22:42) - Lead gen bookings and the $300k goal (26:52) - Rethinking lead gen and market size (29:29) - Mobile networking errors and monitoring (31:12) - Six months of podcasting and the new office (32:30) - Everyone’s on Slack (34:13) - What comes after the conference (37:41) - Organiser dashboard and data locality (39:19) - Teasing new in-app interactions (40:11) - Late night support schedule (43:12) - Emoji reactions demo (45:29) - Shipping tomorrow: wrap videos and leaderboard (46:32) - Numbers check-in (46:57) - Where to find us (48:25) - Wrap up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco

In this episode, we finally lock in our company values, vision and mission — and talk through how they’ll shape the way we build SixSides moving forward. We also check in on lead gen, accounting drama (featuring Roman and Mel), and the final countdown to Laravel Live Denmark. Plus, Mitch finally finishes the app and gets some much-needed breathing room.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:How we’ve defined the SixSides vision, mission and valuesWhy it matters for a remote, growing teamThe messy effect and how we manage burnoutLead generation experiments and learnings from the last weekWhy Gavin's outreach didn’t quite land (and what he’s changing)The ongoing accounting saga (featuring co-founder confusion)Android vs iOS approval times (spoiler: Apple wins)How Mitch edited an app update faster than Google reviewed itThe new system for writing blog articles from our podcastFeedback loops from Denmark and Michael DyryndaGavin’s daily YouTube videos and what he’s learningTools to track who’s visiting our websiteWhat’s next for the SixSides content strategyChapters:(00:00) - Intro (02:51) - Lead gen update (10:26) - Accounting distractions (15:41) - Defining our vision, mission and values (23:00) - Our five company values (27:56) - Running our growth hypothesis by customers (31:06) - The Android app approval headache (36:46) - Feeling free after app submission (40:24) - The messy effect (and not burning out) (45:22) - Gavin’s YouTube videos and 4am routine (46:34) - Blog articles from the podcast (54:45) - Tracking traffic with Leadfeeder and Snitcher (56:13) - Wrapping up the episode Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco

In this episode, Mitch and Gavin pull apart money, momentum, and mild panic: how we’re splitting revenue (hello, 40/40/20), why the iOS app is live but Android is still pending, early feedback from Laravel Live Denmark (thanks, Rasmus!), plus a candid chat about our fears — from deep water to wasting time — and how we’re evolving SixSides from “event app” to “community engine.”Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:The 40/40/20 split: founders’ wages, expenses, and tax (inspired by Profit First)Why we’re paying ourselves now (with caps) and how that shapes hiringXero vs extra bank accounts for visual budgetingEvolving beyond “an event app” toward ongoing community value and MRROur not-yet-shareable competitive advantage (moat-building in progress)iOS app approved; Android still in review (and why OTA updates are magic)Early feedback from Laravel Live Denmark and a sneaky newline login bugExpo 101: what triggers app store review vs over-the-air updatesDoing unscalable setup now (YAMLs, imports) until the dashboard is readyFounder fears: wasting time, letting people down, and healthy conflictConsultative strategy: auditing conferences to open doorsGavin’s daily YouTube updates and a smarter, deeper lead gen approachChapters:(00:00) - Intro (00:56) - Please leave us a review (01:25) - Shout out to Dan Herbert (podcast workflow chat) (03:34) - Money chat: paying ourselves and early revenue (05:42) - Profit First inspiration and our 40/40/20 split (09:39) - Xero vs multiple bank accounts (Mel’s advice) (11:10) - Mindset shift and evolving revenue model (12:40) - The secret sauce we can’t share (yet) (14:44) - Consultative conference audits (16:20) - iOS app approved; Android pending (18:55) - OTA updates vs app store review (Expo explained) (21:28) - Denmark feedback and the newline login bug (27:58) - Topic: our fears (personal and business) (42:18) - Conflict resolution and not wasting time (44:45) - Gavin’s YouTube + deeper lead gen plan (48:20) - What’s next and wrap-up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmMobile apps don't suck anymore: youtube.comProfit First by Mike Michalowicz: mikemichalowicz.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidesco

In this episode, Mitchell and Gavin celebrate a huge milestone—submitting the SixSides app for review ahead of Laravel Live Denmark—while also unpacking the real costs of getting there (including a spicy $6K invoice). From Strepsils at 9am to strategic conversations about offshore hiring, they reflect on the emotional and financial rollercoaster of bootstrapping a SaaS.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Submitting the app for review ahead of Laravel Live DenmarkThe emotional toll of shipping under deadline pressureSubmitting a grant and scoring 9/10 from ChatGPTFounder burnout and feeling the weight of bootstrappingBig invoices and the cost of external development helpDeciding when to take money from your business (if ever)The ethics and practicality of using offshore workersHow Gavin is using DealBuddi to prep for business developmentStarting the shift toward recurring revenue and pricing modelsThe need to formalise SixSides’ vision, mission and valuesChapters:(00:00) - Intro (01:55) - Submitting the grant (and getting GPT’s 9/10 rating) (03:34) - Shipping the app for Laravel Live Denmark (06:26) - Burnout, relief, and what’s next (10:31) - Surprise $6K invoice and the cost of building (13:52) - Feeling the financial pinch across two businesses (16:00) - Exploring new revenue streams and early pricing ideas (18:05) - Profit allocation models and sustainable bootstrapping (22:35) - Ready for general use (but not self-service yet) (26:21) - Using offshore workers (ethically) (30:59) - Can we afford to build a team? (34:46) - Ethical hiring, privilege, and long-term thinking (37:01) - What's next this week (40:26) - Wrapping up (and listener shoutouts) Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitchell returns from Bali with sunburn, margarita memories, and a deadline staring him down — the Denmark app launch. Gavin, meanwhile, has been neck-deep in grant writing, trying to win $97,000 to accelerate SixSides… even if it means giving himself four times Mitch’s salary (which comes up, hilariously, on the show).They also dive into building in public, Gavin’s evolving LinkedIn strategy juggling two businesses (SixSides and DealBuddi), and how they’re prepping for their first paying customer on the new infrastructure.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Mitchell’s Bali trip and near-meltdown on a volcano hikeGavin’s $97k grant strategy (and how he’s pitching it)Shared friends, margaritas, and the Laracon hatWhy Gavin listed himself at 4x salary (and Mitch let it slide)Grant writing tips from Gavin’s Today Show glory daysThe power of thinking like the grant reviewerGavin’s plans to build in public across two businessesMitch’s mobile app progress for Laravel Live DenmarkLessons from “Build Your SaaS” and why they still resonateMitch’s plan to enlist testers and speed through app reviewGavin’s long-term vision for student internships and community impactChris from Atlas joining the dev sprint to hit deadlineMitch’s vow: the app will be done by FridayChapters:(00:00) - Intro (00:09) - Mitch's Bali hat gets roasted (01:35) - What SixSides actually does (03:01) - Doing a no-prep podcast episode (03:39) - Bali trip recap and volcano regrets (10:43) - Build Your SaaS and podcast inspiration (13:21) - Gavin’s kitchen reno and grant writing grind (17:09) - Gavin’s Today Show story and grant mindset (22:02) - Building in public and juggling two SaaS businesses (31:36) - Gavin’s 4x salary justification (hilarious) (37:36) - What we’d do with the $97k grant (42:01) - Laravel Live Denmark app progress (50:29) - Submitting to the App Stores and what’s next (52:09) - Getting people to help test the app (53:00) - Wrap up and what’s coming next week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comBuild Your Saas: saas.transistor.fmMostly Technical: mostlytechnical.comConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Gavin chats with Roman Galikov — co-founder of Recit Advisory and a long-time mate from their RedEye days — about the financial realities and blind spots that can make or break a startup. From Roman’s wild upbringing in a Cold War-era Russian missile town to co-founding an accounting firm helping Aussie tech founders scale sustainably, this episode is packed with insights (and a few table tennis flashbacks).Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Roman’s incredible journey from Russia to the Australian startup sceneThe financial mistakes startups make early — and why they’re hard to recover fromWhy founders underestimate cash flow (and how to fix it)Equity, cap tables and avoiding messy investor situationsHow to structure your startup’s P&L like a proper SaaS businessWhen to make your first hire and the cost of getting it wrongWhy most founders shouldn't outsource sales too earlyThe 80/20 rule for SaaS gross marginsR&D capitalisation and tax incentives explained simplyRoman’s take on bootstrapping vs raising capitalThe story of Gavin ripping his pants at a trade show (it’s worth it)Chapters:(00:00) - Intro (00:56) - Roman joins the show (02:29) - Why founders neglect accounting (05:06) - Roman’s journey from Russia to Australia (17:16) - How Roman and Gavin met at RedEye (20:36) - Early-stage accounting mistakes (22:53) - Lessons founders learn at each stage (25:02) - Cash flow truths (and myths) (30:01) - Gavin’s risk balancing with Sales Market Fit (33:39) - SixSides’ early traction and approach (34:17) - Juggling multiple businesses and focus (41:10) - Equity, vesting and cap table messiness (46:53) - Bootstrapping vs raising capital (50:41) - Scaling up: hiring your first employee (53:50) - Managing hiring expectations (57:10) - Sales vs product vs support hires (59:15) - Business case analysis for product decisions (01:04:02) - Understanding SaaS financial structure (01:08:43) - What is EBITDA? And why it matters (01:11:31) - Starting Record Advisory (01:16:13) - Gavin’s final missile question (01:17:59) - Wrap-up and final thoughts Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comRecit: recit.appConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeRoman on LinkedIn: romangalikovSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co

In this episode, Mitch is not in Bali (yet), Gavin almost gets Roman cancelled, and the guys dive deep into their TestFlight adventures, app store approvals, and why the new comments UI looks suspiciously like Instagram.They also talk through Gavin’s sales strategy for SixSides, the launch of DealBuddi, and how they’re building a community-led approach to founder support in Brisbane. Oh, and there’s an update on their government grant application – plus a story about a fake software award Gavin once pulled off that you don’t want to miss.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!In this episode, we cover:Why Mitch is still in town and not sipping coconuts in BaliGavin’s recording with RomanTips on structuring your finances from a trusted friendDid we hit our TestFlight deadline?Mitch’s battle with Apple’s review processNew comments UI inspired by InstagramSubmitting the app to the store (and why we're not telling anyone)The “as is” and “to be” model for sales strategyGavin’s launch of DealBuddi and onboarding 9 startupsWhy cold outreach is dying – and community is the answerBuilding a founder community in Brisbane using SixSidesGrant progression and the feedback we receivedGavin’s fake software award storyStress check-ins and how they’re managing the mental loadPlans for the next two weeks while Mitch is awayChapters:(00:00) - Intro (00:44) - Mitch is not in Bali (01:31) - Gavin’s episode with Roman (04:06) - TestFlight deadline check-in (05:00) - Comments feature and UI inspired by Instagram (09:38) - Explaining Apple’s review process (14:37) - Publishing a stealth production build (18:31) - App development progress update (19:17) - Gavin checks in on stress levels (22:46) - Launching DealBuddi (25:14) - Using SixSides as a sales strategy case study (27:15) - The future of lead gen and building real communities (29:27) - Planning the first Brisbane founder meetup (31:30) - Dogfooding: eating our own dog food with SixSides (32:30) - Finalising the SixSides sales strategy (42:30) - Government grant update and feedback (47:44) - How they’re using GPT for grant writing (54:06) - What would we do with $100K? (55:23) - Wedding updates and sunscreen plans (57:02) - Gavin’s plans while Mitch is away Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.Links:SixSides: sixsides.coBook a call with Gavin: call.sixsides.coDealBuddi: dealbuddi.comSales Whitepaper: salesmarketfit.coConnect with us:Mitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeSixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.co