In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.

Links

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Chapters

• (00:00 ) - Intro
  


• (00:43 ) - The Leap podcast launch
  


• (03:41 ) - Podcast download growth
  


• (05:59 ) - Volunteering WA prep
  


• (07:26 ) - Juggling three major events this week
  


• (09:46 ) - Last-minute app tweaks and release plans
  


• (11:09 ) - Recap video design decisions
  


• (13:06 ) - Photo timing, music, and recap video UX
  


• (16:05 ) - Video formats for social media
  


• (17:12 ) - Gavin’s on-the-ground plan for interviews in Perth
  


• (19:01 ) - Hope for a smooth event rollout
  


• (20:35 ) - The DocuSign debate
  


• (22:29 ) - Business case writing for WorldShare
  


• (25:08 ) - Streamlining the process with Fireflies
  


• (26:06 ) - Sales learnings from recent calls
  


• (28:52 ) - We didn’t get the grant
  


• (31:16 ) - In-person lead gen is making a comeback
  


• (33:37 ) - The case for businesses building community
  


• (34:58 ) - SixSides vs online event platforms
  


• (36:31 ) - Making content AI searchable
  


• (38:06 ) - DealBuddi and LLM-ready SEO
  


• (39:16 ) - Mitch and Gavin’s falling out (and how they resolved it)
  


• (47:07 ) - Next week’s in-person catch-up in Brisbane
  


• (48:09 ) - Recording plans for next week’s episode
  


• (50:07 ) - Laracon AU volunteering and wrap-up

In this episode, we cover:

• Celebrating the show’s best-ever month for downloads
• Gavin’s new podcast series, The Leap, and upcoming guests
• Preparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia event
• Recap video functionality and design tweaks before release
• Shifting lead generation from digital back to in-person
• Building a business case for WorldShare and how it became a new playbook
• Honing the SixSides value prop in real sales conversations
• Reflecting on not getting the Ignite Ideas Grant
• The emotional toll of juggling multiple businesses and responsibilities
• How Mitch and Gavin handled their first real co-founder conflict
• Behind the scenes of Gavin’s push for video interviews and content strategy
• Why AI-written cold emails are losing their edge
• SEO vs LLM optimisation and what they’re doing for visibility
• Using SixSides as a live case study at Volunteering WA
• The vision for helping regular businesses run community events
• What’s next for the product roadmap post-event season

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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Connect with us

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