DiscoverOur B2B SaaS Journey34: Under promise, over deliver
34: Under promise, over deliver

34: Under promise, over deliver

Update: 2025-10-20
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Description

In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.

Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.


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Chapters

  • (00:00 ) - Intro

  • (00:38 ) - Decorating the office (or not)

  • (02:09 ) - App release timeline update

  • (05:00 ) - Cryptography and unique device identification

  • (13:00 ) - Notifications and event admin features

  • (16:00 ) - Rebuilding the recaps feature with Cursor

  • (21:00 ) - Under promise, over deliver: a product philosophy

  • (24:23 ) - Mitchell's creative drive and project priorities

  • (33:00 ) - Upcoming webinar on designing interaction

  • (36:00 ) - Founders Collective learnings and RSVP plans

  • (44:00 ) - Why we're ditching Luma for in-app RSVPs

  • (47:52 ) - Gavin's Perth road trip and $2K strategy

  • (50:13 ) - Mitchell's Laracon AU travel plans

  • (54:29 ) - Lead generation lessons and role changes

  • (58:24 ) - Wrap-up and where to find us


In this episode, we cover:
  • The (slightly delayed) app release timeline and why it was worth the slip
  • Using cryptography to uniquely identify devices without tracking users
  • A technical deep dive into public/private keys and how they power notifications
  • The brand new recap (formerly wrapped) feature and how Cursor helped build it
  • Why Mitchell needs fun tasks to stay motivated (and how Gavin enables that)
  • Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROI
  • Turning Founders Collective into a test case for community-building features
  • Planning the next event with deliberate behaviour design to increase engagement
  • Switching to in-app RSVPs to cut friction
  • Upcoming features: meeting notes, job titles, ratings, and improved onboarding
  • Building our sponsorship strategy the reverse way — community first, prospectus second
  • The state of our sales pipeline and how to de-risk lead generation
  • Why being your own client is the best kind of product feedback
  • Updates on the newsletter and upcoming Change Makers podcast


Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at journey@sixsides.co


If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


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34: Under promise, over deliver

34: Under promise, over deliver

SixSides