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© 2025 Clicks and Clarity with Claire
Description
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
36 Episodes
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Send us a text In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. Plus, she breaks down the smarter bidding tactics, data-drive...
Send us a text In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies. Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement opportunities, and leveraging continuous testing for success. Learn how data-driven decisions and expert insights can give your business the competitive edge it needs to achieve scalable growth. Tune in and transform your ad strategy in...
Send us a text In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns. From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls that drain your budget and attract the wrong leads. Tune in to learn how to take control, optimize your strategy, and transform your ad spend into profit. Don't let these mistakes ho...
Send us a text In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shares insights from her in-depth competitor analyses, highlighting what top competitors are doing right and how you can leverage these strategies for your own campaigns. Discover actionable tips on identifying your competitors' strengths, fr...
Send us a text In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a necessity. Join Claire Jarrett as she explores how to empower your team, set clear expectations, and maintain open lines of communication to ensure your Google Ads efforts are both efficient and effective....
Send us a text In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast? Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that inflates your results, to targeting mistakes that attract the wrong audience and drain your budget. You'll discover how to quickly identify and fix these issues, ensuring your ads attract high-intent buyer...
Send us a text In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group. Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results. You'll discover how proper campaign structure directly impacts your click-through rates, quality scores, and ultimately, your cost per lead. Learn exactly how to structure your ad groups around cl...
Send us a text In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting. Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks. You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic. Stop guessing, start targeting, and finally at...
Send us a text In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget. Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords. You'll learn exactly how to identify and exclude irrelevant searches, competitor names, and even your own brand terms to ensure your ads attract only hig...
Send us a text Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeti...
Send us a text In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-through rates by automatically tailoring your ads to match search queries. Claire walks you through how to set it up, when to use it, and the common mistakes that could cost you clicks—or worse, land you in legal hot water. Whether you're new to DKI or looki...
Send us a text Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI. From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complete guide to running a smarter, more profitable PPC campaign. Claire also uncovers common audit ...
Send us a text In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns. You'll learn the pros, the cons, and how to optimise SKAGs effectively in 2025. Whether you're new to SKAGs or looking to refine your approach, ...
Send us a text In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your Quality Score, and how to set them up for maximum impact. Learn best practices for crafting compelling callouts, scheduling them strategically, and using them to stand out from the competition. Whether...
Send us a text In Today’s podcast, here’s what you’ll learn: 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads🧠 The secret to structuring ad groups by buyer journey stage✍️ Why data-driven ad copy always outperforms fluff👥 The power of audience layering and remarketing done right⏰ Using dayparting and ad scheduling to avoid wasted spend📈 The role of micro-conversions and proper tracking in long B2B sales funnels🧪 A/B testing ideas that actually move the need...
Send us a text In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-mar...
Send us a text In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keywor...
Send us a text In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll ...
Send us a text 🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks. Discover how Google’s obsession with relevance shapes ad pricing, and why Quality Score — an often-overlooked metric — could be silently draining your ad budget or boosting your ROI. ...
Send us a text In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results. Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales teams. You'll learn exactly how to spot the red flags in your search terms report, identify misleading conversions, and tighten your targeting t...
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