Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent
Update: 2025-06-21
Description
In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.
Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks.
You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic.
Stop guessing, start targeting, and finally attract clicks from people ready to buy.
Tune in now and transform your Google Ads results.
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