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Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI.

From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complete guide to running a smarter, more profitable PPC campaign. 

Claire also uncovers common audit mistakes (like blindly following Google’s auto-recommendations) and explains why a “set it and forget it” mindset is holding your ads back.

Whether you're DIY-ing your audits or looking for expert support, this episode is your go-to resource for transforming confusion into conversion.

📌 What you’ll learn:

• How to check your most important metrics
• Why targeting and keyword reviews are non-negotiable
• The hidden dangers of broad match and Google Display Network
• Why conversion tracking is the backbone of smart campaigns
• How often you really need to audit

🔧 Plus, discover resources to help you go further—from Claire’s 30-minute strategy calls to her best-selling Google Ads book.

https://www.clairejarrett.com/

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