Prompt to Market with Mukund Mohan

🎙️ In this episode, we sit down with Lars Lofgren — Fractional VP of Content and one of the sharpest minds in growth, SEO, and content strategy. Lars has helped scale some of the internet’s most recognized brands, including Automattic, NP Digital, and I Will Teach You To Be Rich. His specialty? Building world-class content engines from scratch and reviving neglected blogs into revenue-generating machines.Before going fractional, Lars co-founded Stone Press, where he scaled the business from $0 to $7.2M in annual revenue with a 25-person team. He’s also held senior growth leadership roles at KISSmetrics and I Will Teach You To Be Rich, where he drove millions in revenue through SEO, inbound marketing, conversion optimization, and high-performing growth teams.In our conversation, we break down how Lars uses AI to accelerate content operations — from optimizing editorial workflows and scaling keyword research to driving compounding SEO growth at enterprise scale. He also shares his framework for building content teams that deliver measurable impact and why most companies are still leaving massive growth opportunities on the table.🔍 Topics we cover:How to scale content teams with AI and SEOReviving underperforming blogs into revenue driversBuilding data-driven growth systemsLessons from scaling Stone Press to $7M+When brands should invest in content engines🧠 If you’re a marketer, founder, or growth leader, this is a must-listen for mastering content as a growth channel.#SEO #ContentMarketing #Growth #LarsLofgren #AIContent #StartupPodcast #DigitalMarketing

🎙️ In this episode, we sit down with Perry Sheraw — Chief Marketing Officer at Brierley, a global leader in loyalty and customer engagement solutions. With over two decades of experience shaping brand, digital, and loyalty strategies for Fortune 500 companies, Perry brings a rare blend of creativity and data-driven precision to the evolving world of customer marketing.At Brierley, she leads marketing strategy across a suite of AI-powered loyalty solutions that help brands like 7-Eleven, Hertz, and GameStop deepen customer connections. Perry’s approach to AI in marketing is both practical and visionary — from using predictive analytics to personalize offers in real time to deploying generative AI for campaign ideation and customer journey design.We explore how loyalty marketing is being transformed by automation and machine intelligence, what “emotional loyalty” means in the age of algorithms, and how marketing leaders can stay authentic as they scale personalization with AI.This conversation is a must-listen for CMOs, brand strategists, and marketers eager to understand the future of loyalty, engagement, and the human side of data.🔍 Topics we cover:AI in loyalty programsPersonalization at scaleEmotional loyalty and brand trustCustomer data and predictive insights#AI #LoyaltyMarketing #CustomerExperience #PerrySheraw #Brierley #MarketingPodcast #Personalization

🎙️ In this episode, we chat with Scott K. Wilder — Global Head of Digital Self-Serve at LastPass.  With more than two decades of experience across technology, marketing, and customer engagement, Scott has led transformational programs at companies like Google, Apple, Intuit, Marketo, Udacity, HubSpot, and Adobe.  At LastPass, he is responsible for scaling self-serve and digital experiences that help millions of users securely manage their identities online.  Scott’s work lives at the intersection of AI, customer experience, and scalable growth. He has long championed AI-driven support, automated journeys, and data-led self-service models to reduce friction and increase user trust.  We explore how he applies principles of human-centric design to AI systems, how LastPass balances security with usability, and what differentiates AI-powered self-service from legacy support.🧠 This episode is a must-listen for SaaS founders, product leaders, CX strategists, and AI enthusiasts who want to understand how to build trusted, scalable, autonomous digital experiences that don’t sacrifice security or empathy.🔍 Topics we cover:AI in customer self-service & supportBalancing security, usability, and automationLessons from scale: from Google to LastPassUsing data to inform service design#AI #CustomerExperience #SelfService #SaaS #LastPass #DigitalTransformation

🎙️ In this episode, we sit down with Chris Chambers — a digital marketing leader with deep expertise in paid search, performance marketing, and AI-driven advertising strategies. Chris has spent over a decade helping brands maximize ROI from Google Ads, Bing Ads, and paid social campaigns, blending data, creativity, and automation to scale growth.With a career spanning agency leadership and hands-on campaign management, Chris has advised businesses across industries on how to structure high-performing PPC accounts, leverage audience insights, and integrate AI tools for smarter bidding and targeting. His approach combines the rigor of data-driven decision-making with the art of persuasive ad copy and user experience.Today, Chris is at the forefront of AI adoption in performance marketing — from automating keyword expansion and ad testing to building predictive models that anticipate consumer behavior. We dive into how AI is transforming PPC, what marketers need to know about Google’s AI-first future, and why human judgment is still critical in an increasingly automated landscape.🔍 Topics we cover:AI in Google Ads & PPC automationScaling campaigns with predictive analyticsData-driven ad copy & creative testingThe future of paid media in an AI-first world🧠 Don’t miss this conversation if you’re a marketer, founder, or PPC professional looking to master the next wave of AI-powered advertising!#AI #PPC #GoogleAds #PerformanceMarketing #ChrisChambers #DigitalMarketing #MarketingPodcast

🎙️ In this episode, we sit down with Al Schuster and Heather Johnson, the dynamic duo behind Polaris Brand Promotions — a leader in experiential marketing and retail brand activation. With decades of combined experience, Al and Heather have built Polaris into a powerhouse that connects national brands to local consumers through high-impact, human-centered promotions.We explore how Polaris uses AI and data-driven insights to supercharge field marketing — from optimizing retail demos and sampling strategies to improving rep performance and campaign ROI. Al shares lessons from scaling operations across thousands of in-store activations, while Heather offers a behind-the-scenes look at how AI is helping streamline logistics, scheduling, and training across distributed teams.Whether you’re in CPG, retail marketing, or brand experience strategy, this episode offers a rare look into how a modern promotions company is adapting to an AI-powered world without losing the human touch.🔍 Topics we cover:Using AI to optimize field marketing at scaleBrand sampling strategies that drive conversionRep performance tracking and feedback loopsWhy human connection still matters in AI-driven campaigns#ExperientialMarketing #RetailPromotions #AIinMarketing #FieldMarketing #BrandActivation #CPGMarketing #PolarisPromotions #ShopperMarketing #MarketingOps #AIandHumans

🎙️ In this episode, we dive into the mind of Nick Cawthon — a visionary designer, researcher, and strategist at the intersection of user-centered design and enterprise-scale systems. With a career spanning influential roles in UX leadership and product innovation, Nick has helped shape digital experiences for some of the world’s most complex organizations.Nick brings a rare blend of hands-on craft and strategic thinking to the table. As an invited speaker at SigCHI, Xerox PARC, PeopleNerds, and Lunch@Google, and an adjunct professor at CCA’s Design MBA and TRIUM Executive MBA, he’s influenced a generation of designers and strategists. He’s also a driving force behind the UX research community—open-sourcing tools like sandbox.gauge.io and anchorbox.gauge.io to make rigorous research more accessible to teams everywhere.We talk about how AI is reshaping the UX research workflow, what design leadership looks like in the age of LLMs, and why enterprise-scale design systems need more than just good intentions—they need better tooling, governance, and culture.🔍 Topics we cover:Open-sourcing UX research toolsAI’s impact on product discoveryScaling research ops in large orgsFuture of design strategy in enterprise tech#UXResearch #AIinDesign #ProductStrategy #NickCawthon #DesignLeadership #EnterpriseUX #UXTools #AgenticDesign #UserExperience

🎙️ In this episode, we sit down with Mike Svetlic — founder of Michael Brennan Media and a battle-tested growth marketer with a 15+ year career scaling demand generation at companies like Brex, Dell Technologies, and Iron Horse. Mike is now channeling his enterprise experience into helping high-ACV B2B companies nail their GTM strategy using a potent mix of storytelling, data, and AI.At Michael Brennan Media, Mike is pioneering a performance-led approach to growth — blending 1st, 2nd, and 3rd-party data, intent signals, firmographics, and persona insights to deliver personalized campaigns that convert. From re-architecting paid media at Brex to tripling media spend velocity at Iron Horse, his track record speaks for itself.In this episode, we explore how Mike uses AI to identify job titles, interests, psychographics, and buyer behaviors at scale — and turn that into precision-targeted demand gen. He also shares what most companies get wrong about funnel design, campaign ops, and cross-functional collaboration.🔍 Topics we cover:The science behind persona-driven GTMScaling paid media with AI and intent signalsWhy B2B marketing teams need editors, not just copywritersDemand gen lessons from Brex and Dell🧠 This one’s a playbook for B2B founders, CMOs, and growth leaders.#GTMStrategy #B2BGrowth #MichaelBrennanMedia #MikeSvetlic #DemandGen #AIMarketing #StoryDrivenMarketing #StartupPodcast

🎙️ In this episode, we sit down with John Doherty — founder of EditorNinja and a veteran in the SEO and content marketing world. With a career spanning roles at HotPads (Zillow Group), Trulia, and Distilled, John has helped scale organic growth for some of the biggest names in tech. Now, he’s building EditorNinja — a platform designed to solve a surprisingly overlooked problem: broken content operations.EditorNinja is on a mission to help marketers publish polished, professional content at scale — without bottlenecks. John shares how he’s using AI to streamline the editorial workflow, from grammar and clarity to consistency and SEO-readiness. It’s not about replacing human editors, but supercharging them with AI-driven efficiency and systemized quality control.We dive into John’s journey from agency owner to SaaS builder, his philosophy on content ROI, and the tactical playbook he recommends for teams looking to 10x their output without sacrificing quality.🔍 Topics we cover:AI + human editing workflowsScaling SEO content without burnoutBuilding EditorNinja from agency insightsWhy content ops is your growth unlock🧠 A must-listen for marketers, content leaders, and SEO-driven founders ready to level up.#ContentMarketing #EditorNinja #JohnDoherty #SEO #ContentOps #AIEditing #StartupPodcast #MarketingTech

🎙️ In this episode, we chat with A. Lee Judge — a visionary content strategist, speaker, and co-founder of Content Monsta. With a rich background in enterprise marketing and broadcasting, Lee blends storytelling, brand strategy, and tech-savvy execution to create high-impact content engines for B2B brands.From his early days in radio to leading global marketing efforts at companies like SAP and Cox Communications, Lee has always been ahead of the curve. At Content Monsta, he now helps companies scale their thought leadership using a blend of video, audio, written, and social content — all powered by smart systems and AI augmentation.We dive into how Lee uses AI to multiply content creation without losing the human voice, how he helps executives become media powerhouses, and what the future of B2B podcasting and video marketing looks like in the age of AI copilots.This episode is a masterclass in brand-led growth, ideal for B2B marketers, CMOs, and founders looking to level up their content strategy with authenticity and scale.🔍 Topics we cover:AI-powered content repurposingBuilding B2B media brandsExecutive thought leadership with video & podcastingContent strategy frameworks for demand genThe future of human-AI storytelling🎧 Don’t miss this one if you’re serious about B2B content that drives pipeline!#ContentMarketing #AIinMarketing #B2BPodcasting #ALeeJudge #ContentMonsta #DemandGen #ThoughtLeadership

🎙️ In this episode, we sit down with Kathleen Schaub — one of B2B marketing’s most seasoned and strategic minds. With over three decades of experience in transforming marketing organizations, Kathleen has held executive roles at tech giants like SAP and Autodesk, and served as Vice President and Global Practice Leader at IDC, where she led groundbreaking research on marketing operations and transformation.Kathleen is best known for architecting high-performance marketing teams by combining human insight, operational excellence, and cutting-edge technologies. Now a sought-after consultant and advisor, she helps marketing leaders navigate AI adoption with clarity and confidence. Her approach goes beyond tools—she focuses on how AI changes the very fabric of marketing decision-making, customer engagement, and team design.We dive deep into what it takes to future-proof a marketing org in the AI era. From rethinking the role of the CMO to implementing AI for content operations, Kathleen shares a powerful perspective on the future of intelligent marketing leadership.🔍 Topics we cover:AI adoption in B2B marketingMarketing ops evolution over 30+ yearsCMO transformation in the AI ageHow to build adaptive, insight-led teams🧠 Don’t miss this masterclass in marketing transformation from a true industry pioneer.#B2BMarketing #KathleenSchaub #MarketingOps #CMOLeadership #AIinMarketing #MarketingTransformation #SaaSMarketing #GoToMarket

🎙️ In this episode, we sit down with Richard Bishop — a global thought leader in automated vehicles and the founder of Bishop Consulting, where he advises governments, OEMs, and tech companies shaping the future of mobility. With a background at the U.S. Department of Transportation and decades of experience at the intersection of transportation policy and autonomous technology, Richard has been a driving force behind AV adoption.Richard shares how artificial intelligence is revolutionizing the autonomous vehicle stack — from perception and decision-making to operational design domains. He also dives into the rise of AI agents for real-time traffic negotiation, predictive safety systems, and large-scale fleet optimization.We explore the unique challenges of bringing autonomy to heavy-duty freight, the shift from rule-based logic to probabilistic AI models, and how policy frameworks must evolve to match the pace of innovation. Richard also reflects on what’s hype vs real in AV and why cross-sector collaboration is critical.This is a must-listen for mobility innovators, AI engineers, transportation policymakers, and anyone curious about how AI is steering the future of driving.🔍 Topics we cover:Autonomous freight & AIAI agents for real-time driving decisionsGovernment policy in AV deploymentAV startups vs legacy OEMsHuman-machine interaction in driving systems🚗 Don’t miss this road trip into the AI-powered future of transportation!#AutonomousVehicles #AIinMobility #RichardBishop #SelfDriving #FutureOfTransport #MobilityTech #AVPolicy

🎙️ In this episode, we chat with Tom Rudnai — founder of DemandGenius and a rising voice in the AI-powered content strategy space. With a sharp focus on B2B SaaS, Tom is on a mission to help marketers unlock the full value of their content through intelligent audits, buyer journey mapping, and performance-driven insights.Before launching DemandGenius, Tom was an early team member at Cognism, where he helped scale outbound sales and content efforts across Europe. That experience shaped his belief that most companies underutilize their content libraries — and that AI can close the gap between what teams create and what buyers actually need.At DemandGenius, Tom blends SEO, RevOps, and product marketing know-how with LLMs and automation to surface high-impact content gaps. Whether it’s aligning sales decks with deal stages or transforming messy Google Drive folders into actionable insights, Tom is building the future of content intelligence.This episode is packed with gems for B2B marketers, content leaders, and AI-curious founders looking to scale smarter with data.🔍 Topics we cover:How to audit content using AIMapping content to pipeline stagesWhy SEO and sales enablement need to talkScaling outbound with intent-driven content🧠 Don’t miss this deep dive into AI-powered content strategy!#ContentMarketing #AIinB2B #TomRudnai #DemandGenius #ContentAudit #SaaSMarketing #StartupPodcast

🎙️ In this episode, we chat with Dave Boyce — a visionary GTM leader, investor, and board member at Winning by Design, one of the most respected go-to-market consultancies in SaaS. With deep experience as a five-time tech entrepreneur and the former Chief Strategy Officer at XANT (InsideSales.com), Dave brings a unique lens to revenue architecture, customer success, and sales-led growth in the AI era.At Winning by Design, Dave helps B2B revenue teams shift from legacy sales tactics to modern, science-driven GTM motions. He’s passionate about applying systems thinking to every stage of the customer journey — from top-of-funnel to expansion — and embedding repeatable, scalable processes powered by data and behavioral science.We explore how Dave uses AI to drive insights at scale, design more effective sales plays, and enable revenue leaders to make faster, better decisions. He shares practical frameworks for aligning product, marketing, and sales around customer impact — not just quotas.🔍 Topics we cover:The science of modern sales and GTMUsing AI to guide revenue teamsSystems thinking in SaaS growthLessons from being a serial founder and CSOHow to scale customer-centric GTM🧠 Don’t miss this masterclass in designing high-performance revenue engines!#WinningByDesign #DaveBoyce #B2BSaaS #GoToMarket #SalesScience #RevenueOperations #AIinSales #GTMFrameworks

🎙️ In this episode, we chat with Vibhor Kapoor — President at AdRoll and one of the most forward-thinking leaders in marketing technology. With a rich background that includes key leadership roles at Adobe, Microsoft Azure, and Twilio Segment, Vibhor has consistently been at the forefront of data, personalization, and AI-powered growth strategies.At AdRoll, he’s driving the future of performance marketing by blending AI, automation, and audience intelligence to help over 120,000 brands grow revenue through personalized experiences. We explore how Vibhor’s product-led approach and deep understanding of customer data are reshaping how brands scale their digital marketing—especially in a cookieless world.From leveraging AI to optimize campaign performance to aligning marketing and product teams around customer-centric data, Vibhor shares powerful insights for modern GTM teams.🔍 Topics we cover:AI in personalization and campaign automationThe rise of composable marketing stacksProduct-led growth lessons from Twilio SegmentHow to adapt in a privacy-first, cookieless future🧠 A must-listen for marketing leaders, growth teams, and founders looking to scale smarter with AI and customer data.#AdRoll #VibhorKapoor #AIinMarketing #ProductLedGrowth #PerformanceMarketing #GTMStrategy #ComposableCDP #B2BMarketing

🎙️ In this episode, we chat with David Levy — a seasoned startup operator and tech executive who’s held pivotal roles at Amazon and Stripe, two of the most iconic companies shaping the digital economy. With deep roots in business development, early-stage startup acceleration, and go-to-market innovation, David brings a front-row perspective on how AI is transforming the startup landscape.At Amazon, David worked on scaling startup ecosystems globally, helping emerging founders leverage AWS infrastructure and AI tools to build and grow faster. At Stripe, he focused on enabling early-stage companies to embed payments and financial infrastructure seamlessly, empowering them to focus on product innovation.Now, as an advisor and investor, David is doubling down on the intersection of AI and startups — from go-to-market acceleration to infrastructure optimization. We explore how founders can think like operators at Amazon, execute with Stripe’s velocity, and deploy AI to unlock unfair advantages across product, growth, and customer success.🔍 Topics we cover:GTM lessons from Amazon and StripeAI as a cofounder for early-stage startupsScaling infra and growth in parallelStartup ecosystems and builder mentalitiesWhat VCs are getting wrong about AI today🧠 A must-listen for founders building in AI, fintech, and B2B SaaS.#DavidLevy #AmazonStartups #StripeAtlas #AIStartups #FounderPlaybook #GoToMarket #SaaSLeadership #TechPodcast

🎙️ In this episode, we sit down with Kartik Sama — Managing Director at Atsky and a 20+ year veteran in enterprise cloud strategy and architecture. Kartik’s journey spans roles at Accenture, Amdocs, and Liberty Global, with deep technical roots in modernizing IT infrastructure and guiding cloud-native transformations for Fortune 500 clients.At Atsky, Kartik leads cutting-edge cloud initiatives, including PCI-DSS compliant landing zones and cloud platform evaluations across GCP and AWS. He’s known for helping enterprises navigate complex cloud migrations, build scalable DevOps systems, and design secure, high-performance architectures. We explore how Kartik uses AI to accelerate cloud assessments, automate compliance checks, and optimize system reliability.If you’re working in cloud infrastructure, DevOps, or enterprise IT strategy, this episode is packed with insights into using AI to enhance decision-making, reduce technical debt, and future-proof your tech stack.🔍 Topics we cover:AI-assisted cloud migration strategiesBuilding secure cloud landing zonesComparing GCP vs AWS for enterprise architectureAutomating compliance with AIDevOps maturity and platform engineering🧠 Tune in to learn how AI and cloud strategy are converging to redefine enterprise IT.#CloudArchitecture #AIinInfra #GoogleCloud #KartikSama #EnterpriseIT #GCP #CloudMigration #DevOpsAI #TechPodcast

🎙️ In this episode, we sit down with Shane Barker — a digital marketing powerhouse with 20+ years of experience, a top-ranked SEO and influencer marketing strategist, and founder of multiple successful ventures including TraceFuse and Shane Barker Consulting. From Fortune 500 brands to Amazon sellers and emerging startups, Shane has helped thousands scale visibility, build trust, and convert more customers online.As CEO of TraceFuse, Shane is now at the cutting edge of Amazon review management, having built the only 100% white-hat system for negative review removal and a suite of due diligence tools for Amazon aggregators. He also brings his deep knowledge of AI and machine learning into the world of e-commerce, where automation meets brand reputation.Whether he’s mentoring entrepreneurs at NorCal SBDC, teaching personal branding at UCLA, or speaking on international stages, Shane shares a blueprint for authentic growth in the age of AI. This episode is packed with practical tips and fresh takes on how to combine content, data, and tech to win in 2025.🔍 Topics we cover: • AI in eCommerce and review removal • Personal branding in the digital age • Influencer marketing playbooks that scale • Content strategies that convert#DigitalMarketing #ShaneBarker #InfluencerMarketing #AmazonSellers #AIinEcommerce #PersonalBranding #StartupGrowth

🎙️ In this episode, we sit down with Kyle Wilson — Founder & Managing Partner of 2iC Ventures and the strategic force behind AI-native business transformation in both tech startups and frontline services. From launching Azure Marketplace at Microsoft to scaling Design Pickle into a nine-figure AI-powered creative platform, Kyle has lived at the intersection of product innovation, operational excellence, and value creation.At 2iC Ventures, Kyle combines private equity-style acquisitions with deep AI transformation advisory. He’s helping service businesses become tech-enabled and guiding AI startups on product strategy, monetization, and go-to-market optimization. Previously, as CPO/COO of Design Pickle, Kyle led the development of a generative + agentic AI platform stack (GPT-4, DALL·E, Midjourney, etc.)—achieving 70% client AI adoption and a 300% revenue surge.We unpack his frameworks for value creation, platform strategy, and why “AI-native” transformation isn’t just about automation—it’s about rethinking your entire operating model.🔍 Topics we cover:AI-powered operational excellence for servicesScaling creative platforms with agentic AIHow to position AI startups for growthProduct-led growth meets private equityLessons from building at Microsoft & Cisco🧠 A must-listen for AI founders, product leaders, and investors navigating the next wave of AI-driven business transformation.#AITransformation #PrivateEquity #AIProductStrategy #KyleWilson #AgenticAI #StartupPodcast #DesignPickle #GTM #GenerativeAI

🎙️ In this episode, we chat with Christopher Silvestri — founder of Conversion Alchemy and one of the most unique minds at the intersection of UX, copywriting, and AI. With a background in software engineering and a deep fascination for human behavior, Chris helps SaaS and eCommerce companies turn more visitors into customers by blending psychological insight with conversion science.Chris has worked with brands like MicroAcquire, AppSumo, and various 7- and 8-figure businesses to uncover what truly drives user decision-making. Through Conversion Alchemy, he fuses qualitative research, Jobs-to-Be-Done, and voice-of-customer data with precision copy and user-centric design.Now, he's integrating AI tools into his workflow — from analyzing customer interviews faster to crafting emotionally resonant messaging that scales. Chris shares how he uses LLMs to augment creativity (not replace it), streamline CRO audits, and build frameworks that balance automation with human empathy.This episode is packed with actionable insights for copywriters, UX designers, and SaaS marketers aiming to stay ahead in an AI-enhanced landscape.🔍 Topics we cover:AI-assisted voice-of-customer researchConversion-focused UX & copy principlesJobs-to-Be-Done + LLMsPrompt engineering for CROFreelancing at the edge of human + machine🧠 Don’t miss this masterclass in human-centered conversion strategy in the age of AI!#AI #CRO #UXDesign #Copywriting #ChristopherSilvestri #ConversionAlchemy #SaaSMarketing #VoiceOfCustomer

🎙️ In this episode, we chat with Michele Griffin — go-to-market powerhouse and former Operating Partner at Andreessen Horowitz (a16z). With a career spanning GTM leadership at iconic tech companies and startups, Michele is now at Premier GTM, where she advises high-growth B2B SaaS companies on how to build repeatable, scalable revenue engines.At a16z, Michele worked hands-on with dozens of portfolio companies to craft their GTM motions, helping founders navigate everything from early pipeline challenges to post-Product Market Fit acceleration. In this conversation, she breaks down how AI is reshaping sales and marketing — not just with tools, but by rethinking how GTM teams operate. Michele shares frameworks for deploying AI agents in SDR workflows, how founders can avoid the “spray and pray” GTM trap, and why precision and experimentation matter more than ever.Whether you're a startup founder, sales leader, or marketing exec trying to modernize your motion — this episode is your tactical playbook.🔍 Topics we cover:AI-driven GTM designScaling outbound with AI agentsLessons from advising a16z portfolio companiesFirst hires, first channels, first winsWhy GTM is your real product#GTMStrategy #MicheleGriffin #PremierGTM #AndreessenHorowitz #AIinSales #SaaSMarketing #StartupGrowth #FoundersPlaybook