Performance Marketing and AI with Chris Chambers
Description
๐๏ธ In this episode, we sit down with Chris Chambers โ a digital marketing leader with deep expertise in paid search, performance marketing, and AI-driven advertising strategies. Chris has spent over a decade helping brands maximize ROI from Google Ads, Bing Ads, and paid social campaigns, blending data, creativity, and automation to scale growth.
With a career spanning agency leadership and hands-on campaign management, Chris has advised businesses across industries on how to structure high-performing PPC accounts, leverage audience insights, and integrate AI tools for smarter bidding and targeting. His approach combines the rigor of data-driven decision-making with the art of persuasive ad copy and user experience.
Today, Chris is at the forefront of AI adoption in performance marketing โ from automating keyword expansion and ad testing to building predictive models that anticipate consumer behavior. We dive into how AI is transforming PPC, what marketers need to know about Googleโs AI-first future, and why human judgment is still critical in an increasingly automated landscape.
๐ Topics we cover:
AI in Google Ads & PPC automation
Scaling campaigns with predictive analytics
Data-driven ad copy & creative testing
The future of paid media in an AI-first world
๐ง Donโt miss this conversation if youโre a marketer, founder, or PPC professional looking to master the next wave of AI-powered advertising!
#AI #PPC #GoogleAds #PerformanceMarketing #ChrisChambers #DigitalMarketing #MarketingPodcast