🎙️ In this episode, we sit down with Perry Sheraw — Chief Marketing Officer at Brierley, a global leader in loyalty and customer engagement solutions. With over two decades of experience shaping brand, digital, and loyalty strategies for Fortune 500 companies, Perry brings a rare blend of creativity and data-driven precision to the evolving world of customer marketing.

At Brierley, she leads marketing strategy across a suite of AI-powered loyalty solutions that help brands like 7-Eleven, Hertz, and GameStop deepen customer connections. Perry’s approach to AI in marketing is both practical and visionary — from using predictive analytics to personalize offers in real time to deploying generative AI for campaign ideation and customer journey design.

We explore how loyalty marketing is being transformed by automation and machine intelligence, what “emotional loyalty” means in the age of algorithms, and how marketing leaders can stay authentic as they scale personalization with AI.

This conversation is a must-listen for CMOs, brand strategists, and marketers eager to understand the future of loyalty, engagement, and the human side of data.

🔍 Topics we cover:

AI in loyalty programs

Personalization at scale

Emotional loyalty and brand trust

Customer data and predictive insights

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