The Digital PR Show

Trust is everything in business, but what does it actually look like in practice? How do you build authentic brand credibility from the ground up, and how is AI changing the way we establish trust with clients and audiences?Join host Ryan O'Donnell alongside PR strategists Christina Pilarski and Kendel Lavallee as they dive deep into the foundations of brand trust and authenticity. This episode explores the critical intersection of traditional relationship building and emerging AI technologies, offering practical insights for agencies and businesses navigating the evolving digital landscape. From the importance of transparent AI policies to the power of showing your authentic self in virtual meetings, discover why being real matters more than ever.We unpack the no surprises philosophy, why data backed decisions build credibility, how to have difficult conversations with clients, and the role transparency plays when using AI tools. Whether you're building a brand from scratch or maintaining credibility with long term clients, this conversation offers honest advice on creating trust that lasts.#DigitalPR #BrandAuthenticity #TrustInBusiness #AITransparency #ClientRelationships #AgencyLife #PRStrategy

The world of search is changing faster than ever. Google's dominance is being challenged, AI-powered search tools are reshaping how people find information, and traditional SEO strategies are evolving into something entirely new. So what does this mean for your business?Join host Peter Pilarski alongside experts in the field Casey Cleary and Andrew Widdall as we dive deep into the evolution from traditional SEO to GEO (Generative Engine Optimization) and Search Everywhere Optimization. We unpack Google's recent n=10 update, the rise of AI search tools, and how digital PR is making a powerful comeback.Discover the critical questions your brand needs to answer to be found by AI search tools, why foundational SEO work matters more than ever, and why small businesses actually have a competitive advantage in this new era. Whether you're a small business owner, marketing director, or agency professional, this episode offers practical insights and a message of hope for navigating the complexity of modern search visibility.#SEO #GEO #AISearch #DigitalPR #SearchOptimization #MarketingAutomation #SmallBusiness #DigitalMarketing

Welcome to Season 2 of The Digital PR Podcast! We're kicking off this milestone season with a special look back at 15 years of CIPR Communications. What does it take to build a thriving PR agency when competitors are shrinking and AI is fundamentally reshaping the marketing landscape? Join our co-founders Christina and Peter Pilarski alongside team member Kendel Lavallee as we reflect on building a values-based agency from the ground up. From the early days of social media revolution to today's AI-powered digital transformation, this conversation explores what it really takes to maintain authentic client relationships and stay ahead of industry shifts.Discover our origin story, from grad school side hustle to full-service digital PR agency, and learn why staying true to our core values, maintaining laser focus on client success, and refusing to chase competitors has been the secret to sustainable growth. Whether you're an entrepreneur, marketing director, or agency professional navigating digital transformation, this episode offers candid insights into building trust, knowing when to pivot, and why being authentically "a vibe" might be the ultimate business strategy.#DigitalPR #AIMarketing #Entrepreneurship #AgencyLife #DigitalTransformation #Season2Premiere

In an era where AI is reshaping communications and digital interactions dominate business relationships, trust has become the cornerstone of successful PR. But what does trust actually look like in practice, and how do you build authentic brand credibility from the ground up?Join host Christina Pilarski alongside PR strategists Kendel Lavallee and Ryan O'Donnell as they dive deep into the foundations of brand trust and authenticity. This episode explores the critical intersection of traditional relationship-building and emerging AI technologies, offering practical insights for agencies and businesses navigating the evolving digital landscape.

The traditional PR pitch is dead—or is it? In a world where journalists are drowning in generic outreach and AI-generated content floods their inboxes, getting media coverage has never been more challenging. But what if AI could actually be the solution rather than the problem?Join host Christina Pilarski with PR strategists Ryan O'Donnell, Kendel Lavallee, and agility expert Jay as they reveal how artificial intelligence is revolutionizing media relations and the pitching process. This episode goes beyond theory to share real success stories, including how thoughtful AI use helped land one of only two cold pitches accepted by a podcast producer in an entire year.

In this episode, Christina Pilarski sits down with Ryan and Juan from CIPR Communications to explore how AI is fundamentally transforming public relations—from owned media and SEO to content “spider webs” and ethical regulations. Learn real-world use cases, time-saving workflows, and expert tips to help your agency stay ahead in the AI-driven PR landscapeAI, PR, DigitalPR, ContentStrategy, OwnedMedia, PodcastMarketing, #AIinPR, #DigitalPR, #OwnedMedia, #AItools

In this episode of The Digital PR Show, host Ryan O'Donnell is joined by Christina and Peter Pilarski for a lively, thought-provoking conversation on the resurgence of old-school PR values in today’s AI-driven world. Together, they explore how authenticity, leadership, and storytelling are reclaiming their place at the core of brand building—just like in the early days of the digital revolution.From standing on soapboxes in town squares to commanding digital town halls through blogs, podcasts, and AI-powered platforms, the trio breaks down how brands can—and must—show up with honesty, consistency, and speed in an evolving communications landscape. Drawing on historical shifts, academic theory (hello, Marshall McLuhan), and recent examples like Duolingo and Klarna, the conversation unpacks why human-led communication strategies are now more essential than ever.

In Part 2 of our deep dive into digital PR and conversions, the CIPR Communications team takes the conversation to the next level—exploring how changing consumer behavior, AI, and multi-channel strategies are reshaping what it means to convert. From Haytham’s insights on evolving website interactions to Christina’s process-first mindset, and Jay’s AI-fueled lead generation tactics, this episode unpacks how brands can thrive in a complex, digital-first world. Whether it’s chatbot engagement, CRM integration, or narrowing in on the right channel, this discussion is packed with practical strategies to turn digital touchpoints into tangible results.

In Part 1 of this dynamic conversation, the CIPR Communications team explores how digital PR and AI tools are transforming lead generation and the broader world of public relations. From podcast and influencer pitching to AI-driven research, SEO, and thought leadership, the team shares real-world insights into how blending traditional PR with modern digital strategies is reshaping the way brands build trust and visibility. If you're looking to elevate your outreach and stay ahead of the curve, this episode is a must-listen.

In this episode of the Digital PR Show, Christina is joined by Laural and Mike for an insightful conversation on the evolving landscape of social media and digital PR. Together, they unpack the rapid changes in content creation, from the rise of video to the integration of AI tools that streamline processes while amplifying authenticity. The team shares real-world examples of how they leverage AI, custom GPTs, and platforms like Riverside to craft meaningful, engaging content for clients. Whether you're a seasoned marketer or just starting out, tune in for practical tips, reflections on the human side of content, and a peek into how modern agencies adapt and thrive in the digital age.

In this episode, Peter, Christina, and Caron dive into how CIPR Communications has evolved over the last 15 years—blending PR, marketing, and AI to deliver more value, faster. From press releases powered by AI to quarterly strategies and smarter client engagement, the team shares real insights on embracing change, leading with tech, and staying ahead in a rapidly shifting industry.