DiscoverThe Digital PR ShowHow AI is Changing Media Relations & Pitching Process
How AI is Changing Media Relations & Pitching Process

How AI is Changing Media Relations & Pitching Process

Update: 2025-11-20
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The traditional PR pitch is dead—or is it? In a world where journalists are drowning in generic outreach and AI-generated content floods their inboxes, getting media coverage has never been more challenging. But what if AI could actually be the solution rather than the problem?

Join host Christina Pilarski with PR strategists Ryan O'Donnell, Kendel Lavallee, and agility expert Jay as they reveal how artificial intelligence is revolutionizing media relations and the pitching process. This episode goes beyond theory to share real success stories, including how thoughtful AI use helped land one of only two cold pitches accepted by a podcast producer in an entire year.

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How AI is Changing Media Relations & Pitching Process

How AI is Changing Media Relations & Pitching Process

CIPR Communications