SEO to GEO – Everything You Need to Know
Description
The world of search is changing faster than ever. Google's dominance is being challenged, AI-powered search tools are reshaping how people find information, and traditional SEO strategies are evolving into something entirely new. So what does this mean for your business?
Join host Peter Pilarski alongside experts in the field Casey Cleary and Andrew Widdall as we dive deep into the evolution from traditional SEO to GEO (Generative Engine Optimization) and Search Everywhere Optimization. We unpack Google's recent n=10 update, the rise of AI search tools, and how digital PR is making a powerful comeback.
Discover the critical questions your brand needs to answer to be found by AI search tools, why foundational SEO work matters more than ever, and why small businesses actually have a competitive advantage in this new era.
Whether you're a small business owner, marketing director, or agency professional, this episode offers practical insights and a message of hope for navigating the complexity of modern search visibility.
#SEO #GEO #AISearch #DigitalPR #SearchOptimization #MarketingAutomation #SmallBusiness #DigitalMarketing




