The Susie Prout Show

Stop building offers in your head with what you THINK your client's need and start building them around what your clients actually want.In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create offers that sell themselves.You can join my weekly newsletter here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

It’s not enough to say “I’m a physio” or “I’m a midwife.” Clients aren’t searching for a general title — they’re searching for the specific person who can solve their problem. In this episode, I share why being known for something within your profession is the key to standing out, attracting clients with ease, and building offers that sell.If you’ve ever wondered what makes people seek you out over someone else in your field, this episode will give you the clarity you need.

Courses come and go, but memberships create something lasting. In this episode of The Susie Prout Show, Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world.You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they protect your business from being replaced by AI.With stories from Susie’s own breastfeeding membership, which became the biggest lactation membership in Australia, you’ll see exactly how memberships can change not only your business model, but your lifestyle too. If you’ve been toying with the idea of building a membership, this episode will show you why now is the perfect time.

Think posting reels is enough to grow your business?In this episode of The Susie Prout Show, I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen. I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek behind the scenes at exactly how I run my own podcast, newsletter, and socials without burning out.In the episode I mention the only place where you can register your interest to work with me in business mentoring - https://www.susieproutlactation.com/mentorship-waitlist

Have you ever felt that quiet nudge inside that says, “This isn’t it anymore”? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals.If you’ve been waiting until you feel “ready” to make your own pivot, this is your reminder: ready never comes. The fear doesn’t mean stop, it often means you’re exactly where you’re supposed to be.I break it all down in this episode

When people don’t understand what you actually do or sell, they won’t buy from you. In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to. I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcomplicating and start connecting with the people who need your help.In the episode I talk about my business newsletter - you can sign up to receive it here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet.If you would like to know when I have spots open for business mentoring just pop your details in the link below! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

If you’re running a service-based business, like 1-1's, online programs or anything where you are the product, this episode is for you. Susie breaks down what branding really means for a service based business (hint: it’s not just colours and logos)!If you would like to receive my behind the scenes in online business free weekly newsletter just pop your details in the link below!https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Why Every Online Business Needs a Newsletter (And How to Write One That Actually Works)If you’re only using email to sell, you’re doing it wrong. In this episode, I’m sharing why every online business—yes, even yours—needs a newsletter and exactly how to structure it in a way that builds real connectionYou’ll learn:Why email still outperforms social mediaHow to nurture, not just sell, through your emailsThe 4-part newsletter format that keeps people readingWhether you're just getting started or want to breathe new life into your list, this episode is your roadmap to making email work for you.Want to receive my weekly business email?! Pop your details below.https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Thinking about selling a physical product? Maybe something for mums, babies, or your health / wellness audience? Before you spend money on stock or packaging, listen to this first!In this episode, I’m walking you through why digital offers (like courses or masterclasses) are usually a way smarter move financially. We’re talking upfront costs, the risk of ordering too much, TGA approvals, shipping dramas — all of it.I’ll share what I’ve seen go wrong for so many product-based businesses, and why online offers are not just easier… but often way more profitable.If you're tossing up between launching a product or creating something digital, this will make your decision a whole lot clearer.*In this episode I mention that my business mentoring is currently full booked but you can pop your details on this waitlist and I will email you as soon as I have a spot available! https://www.susieproutlactation.com/mentorship-waitlist

Posting your heart out on instagram and hearing crickets? It doesn’t mean it’s not working.In this episode, Susie shares a refreshingly honest take on what really matters when growing your business online. Because here’s the truth: likes don’t pay your bills, the right people do.We dive into why reach drops during sales periods, how to stop chasing viral moments, and why a small audience can still create a massive impact. This episode will calm your numbers-obsessed brain and refocus you on what truly grows a business: connection.https://www.susieproutlactation.com/business-mentorship

Is It a Hobby or a Business?If you want to make real money doing what you love — this is the episode you need to hear.I’m walking you through one of the biggest mindset shifts I made when I went from “just sharing online” to running a profitable business — and how you can do the same.If you're posting, helping people, maybe making a bit of money… but still not fully owning what you're building — this will change how you think (and show up).You’ll learn:The difference between hobby energy and business energyHow to know which one you're in right nowWhat to shift if you want to start seeing real resultsAnd the exact moment I stopped playing small — and everything started growingThis episode will give you the clarity (and gentle push!) you need to finally treat your business like it matters — because it does!In the episode I mention that this week enrolments are open for my Passion to Profit program and mentorship. This is for heath professionals or ladies in the parenting / motherhood space - who want to start and grow an online course business. Doors close Sunday 13th July! https://www.susieproutlactation.com/business-mentorship

Not ready to show your face on Reels? This is your sign to try carousel posts instead.In this episode, Susie breaks down why carousel posts are working so well right now on Instagram — especially if you're just starting out.You'll learn:Why carousels are getting more reach than Reels for some accountsHow they help you teach, connect, and build trustAnd how to create your first one in 15 minutes using Canva — no tech skills, no pressure.If Reels feel overwhelming, this is the simplest way to start showing up and sharing your message.In the episode I mention that my Passion to Profit online program and mentorship will be reopening in the coming weeks. You can pop your details down on the waitlist bowl fi you would like to be notified when there are any openings https://www.susieproutlactation.com/mentorship-waitlist

Ever wondered how I turn my free trainings into then selling a paid membership?In this episode, I share exactly how I launch my breastfeeding membership every 3 months — using a simple Facebook group, email series, and a 5-day open cart.I share real numbers, real strategy and my conversion rate.

In this episode of The Susie Prout Show, I share why speaking to a broad audience is one of the biggest mistakes new course creators make—and how narrowing your focus can actually grow your business faster. I’ll walk you through my own journey from helping “all course creators” to focusing solely on health professionals, and the powerful results that followed.If your messaging feels fuzzy or your course isn’t selling, this is the clarity you’ve been looking for.👀 Doors to my Passion to Profit online program and mentorship reopen in July—jump on the waitlist via the link below!https://www.susieproutlactation.com/mentorship-waitlist

What if the thing holding you back isn’t the tech, but the fact you’re waiting for someone else to do it for you?If someone builds your course or website for you — do you know how to update it?What should you outsource and what should you learn to do yourself. In this episode, Susie talks about the power of investing in your own learning before outsourcing. From understanding your tech platforms to confidently making tweaks on your own, this is a must-listen for health professionals building online course businesses. Learn how upskilling early on sets you up for long-term success.In the episode I mention the link for the kajabi try for free for 30 days offer - https://app.kajabi.com/r/xz3G2yrmIf you would like to be on the waitlist for when I next open spots in my Passion to Profit online program and my business mentoring you can pop your details in this link https://www.susieproutlactation.com/mentorship-waitlist

In this episode of The Susie Prout Show, I’m sharing a truth every online course business owner needs to hear: your business can’t live solely on Instagram. If the thought of losing access to your account makes you panic this one’s for you.I dive into why relying on Instagram alone is risky, what to do when reach suddenly drops, and how to build a business that’s rooted in platforms you actually own. I also share a personal story about a launch that could’ve flopped if I didn’t have a multi-platform strategy in place.You’ll walk away with simple steps to start building a more sustainable and professional online presence, without burning out or doing it all at once.If you're serious about long-term growth and freedom, this is a must-listen.* in this episode I talk about my free weekly business newsletter. You can sign up to it here https://www.susieproutlactation.com/business-marketing-opt-in

Are you working 1:1 with clients or working in a job paying an hourly rate and wondering if there’s another way? In this episode, I break down the difference between 1:1 and 1:many models — and why creating an online course was the best move I ever made. If you’re ready to stop trading time for money and start building something of your own, this one’s for you.In the episode I discussed how my Passion to Profit Business mentorship and program is currently at capacity - if you would like to be notified when I reopen spots you can pop your details on this waitlist https://www.susieproutlactation.com/mentorship-waitlist

In this episode, I’m taking you back to 2018. The year I started my online course business. You’ll hear the full story of how it all began and the journey to where I am today. I’ll walk you through the steps I took to leave my hospital job as a midwife and build a thriving online course business that works around my life.In the episode I talked about the online course platform I use and recommend as it does it all and is not techy! you can sign up using my affiliate link to try for 1 month free if this interests you! https://app.kajabi.com/r/xz3G2yrm

Welcome to the very first episode of The Susie Prout Show! I’m Susie, and I’m here to help you turn your passion or skill into a profitable online course business.In this episode, you’ll hear what this podcast is all about, who it’s for, and what you can expect each week—from practical tips to mindset shifts that will help you grow your business with confidence.If you’re ready to create a business that works around your life, you’re in the right place. Let’s get started!