Creator Method Podcast

In this episode of the Creator Method Podcast, Rachel sits down with Dr. Bisleen Attli, a naturopathic doctor and mental wellness expert, who has built a fast-growing, deeply engaged audience by combining nervous system education, real-life experience, and an intentional content strategy. After navigating her own mental health challenges and transitioning from patient to practitioner, Dr. Bisleen has grown a thriving clinical practice and a community of over 200,000 followers without chasing trends or virality. Together, they unpack the intersection of mental health, nervous system regulation, and sustainable creator growth. Dr. Bisleen shares her journey from being prescribed “happy pills” as a teenager to taking her health into her own hands, discovering naturopathic medicine, and ultimately using social media as a tool to scale impact, not just views. Rachel and Dr. Bisleen break down why overachieving doesn’t fix burnout, how creators unknowingly dysregulate their nervous systems, and why boredom, consistency, and capacity are critical to long-term success. They explore the realities of building a professional brand online, balancing credibility with authenticity, and why being booked and busy matters more than going viral. This conversation dives deep into practical creator strategy, including finding your niche through experimentation, building authority-driven content, creating simple repeatable formats, mastering hooks, and using intentional systems to grow both a platform and a business. Dr. Bisleen also shares how a simple Mental Health Month content series sparked explosive growth and what creators can learn from it. This episode is a powerful reminder that growth doesn’t come from doing everything, but from doing the right things well. If you’re a creator, professional, or entrepreneur looking to build sustainably, regulate your nervous system, and grow with purpose, this episode will completely shift how you think about content, consistency, and success. Apply for Creator Method https://creatormethod.com/ Follow Creator Method on Instagram https://www.instagram.com/creator.method/ Follow Dr. Bisleen Attli on Instagram https://www.instagram.com/drbisleen?igsh=MWUyYXBrNWZpNDdn Spotify https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Dr. Bisleen’s Mental Health Journey 02:10 Being Prescribed Medication at 16 and Feeling Lost 05:00 Why Overachieving Doesn’t Fix Mental Health 07:45 From Hospitalization to Taking Health Into Her Own Hands 10:40 Discovering Naturopathic Medicine 12:50 Medication vs Lifestyle and Capacity-Based Healing 15:30 Why One-Size-Fits-All Solutions Don’t Work 17:40 Entering Social Media as a Professional 20:10 Miss World Canada, Confidence, and Early Content Creation 23:00 Building a Practice Through Social Media 26:10 Why Virality Isn’t the Goal for Professionals 29:00 Finding a Niche Through Experimentation 32:10 The Content Mistake That Slowed Growth 35:20 How Mental Health Month Sparked Explosive Growth 38:30 Simple Formats, Hooks, and Consistency 41:40 Why Perfection Hurts Creators 44:30 Nervous System Regulation in a Dysregulated World 47:40 The Three Keys: Silence, Stillness, Slowness 50:30 Micro-Moments to Calm Your Nervous System 53:20 Creator Burnout, Dopamine, and Phone Addiction 56:10 Why Boredom Fuels Creativity 59:10 Balancing Practice, Content, and Capacity 1:02:30 Systems, Planning, and Sustainable Growth 1:05:40 Authority, Trust, and Building a Professional Brand 1:08:50 Personal vs Professional Content Boundaries 1:12:00 Final Advice for Creators and Professionals Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Marina Troutko, food creator and recipe storyteller, who built a fast-growing, highly engaged audience by turning simple, healthy meals into viral content. Best known for her beet-based recipes and visually striking kitchen videos, Marina has generated millions of views by blending approachable cooking, honest storytelling, and creator courage. Her journey shows how momentum is built not by chasing trends, but by creating what you genuinely love. Together, they break down what actually drives viral food content, how controversy and criticism can unexpectedly fuel growth, and why imperfect action beats overproduced perfection. Marina shares how one beet recipe took off, how negative comments helped push reach, and how her confidence shifted when she stopped copying formats and started trusting her instincts. They explore the evolution from corporate career to creator path, balancing family life with content creation, and why developing creator skills is one of the most transferable advantages in today’s economy. Gary also walks through practical growth strategy, format experimentation, converting views into followers, and building a real community — not just vanity metrics. This conversation is a practical masterclass in creator growth, format clarity, and finding your creative spark. If you are a creator, entrepreneur, or aspiring content builder trying to turn traction into true audience growth, this episode will change how you think about virality, consistency, and creative identity. Apply for Creator Methodhttps://creatormethod.com/ Follow Creator Method on Instagramhttps://www.instagram.com/creator.method/ Follow Marina Troutko on Instagramhttps://www.instagram.com/marinatroutko/ Spotifyhttps://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Marina’s Story 02:30 Why Her Beet Recipes Went Viral 06:10 When Criticism Drives Reach 10:40 From Corporate Career to Creator Path 15:20 Finding Her Creative Spark 20:05 Creating What You Want vs Chasing Trends 26:30 Format, Hooks, and Visual Storytelling 33:15 Converting Views Into Followers 40:10 Family, Balance, and Content Consistency 47:20 Creator Strategy and Growth Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with his 11-year-old son, Benjamin Lipovetsky, for an honest and eye-opening conversation about what it is really like growing up in a creator household. Together, they unpack the questions so many creator parents quietly wrestle with. Is growing up online harmful? Do kids feel pressure to perform? Where should boundaries exist between family life and content? Benjamin shares in his own words how appearing in content has shaped his confidence, friendships, and understanding of the world, and why his experience challenges many adult assumptions about kids and social media. The conversation explores the difference between consent and obligation, why being asked matters, and how autonomy builds trust. They also dive into how kids actually perceive fame, attention, and visibility, why embarrassment often lives more in parents than children, and how open communication creates emotional safety in a public-facing life. Beyond social media, Benjamin reflects on creativity, communication, artificial intelligence, influence, and the future of content itself, offering insight that feels far beyond his years. This episode is not about parenting perfectly, but about parenting consciously in a digital-first world that is evolving faster than anyone expected. This conversation is essential listening for creators, entrepreneurs, and parents navigating visibility, family, and boundaries in the age of social media. If you are building a personal brand while raising kids, or wondering how this generation is actually being shaped by the internet, this episode will challenge, reassure, and expand how you think about modern childhood. Apply for Creator Methodhttps://creatormethod.com/ Follow Creator Method on Instagramhttps://www.instagram.com/creator.method/ Follow Valeria on Instagram: https://www.instagram.com/valerialipovetsky/ Listen on Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi Timestamps: 00:00 Introduction and why this conversation matters 02:20 Growing up in a creator household 06:10 Is being online embarrassing for kids 10:45 Friends, school, and visibility 15:30 Consent, boundaries, and being asked 21:10 Confidence, creativity, and communication 27:40 Fame, recognition, and public attention 33:20 What kids really think about content creation 39:10 AI, influence, and the future generation 45:30 Parenting, trust, and final takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Elly Walton, content creator, entrepreneur, and one of the fastest-growing voices in the creator economy. Starting with just 24 followers, Elly built a community of over 30,000 in under a year by leaning into authenticity, consistency, and real-life storytelling. Her journey is proof that it’s never too late to start and that momentum is built through courage, not perfection. Together, they break down what it actually takes to grow as a creator when you’re starting later in life, balancing family, fear, and self-doubt. Elly opens up about the moment everything changed, from being laid off to finally betting on herself, and why taking imperfect action mattered more than having a perfect plan. They explore why relatability beats niche obsession, how showing up as your full self creates deeper connection, and what most creators get wrong about consistency and growth. Elly shares how one viral moment turned into sustainable momentum, why she stopped waiting for permission to post, and how trusting her instincts unlocked both confidence and clarity. This conversation is a masterclass in belief, resilience, and building a creator career that actually lasts. If you are a creator, entrepreneur, or aspiring creator who feels stuck, behind, or afraid to start, this episode will shift how you think about timing, growth, and what’s truly possible when you commit to yourself. Apply for Creator Method: https://creatormethod.com/ Follow the Creator Method on Instagram https://www.instagram.com/creator.method/ Follow Elly Walton on Instagram: https://www.instagram.com/elly.walton?igsh=MXM3ZG54c2J5czVwaA== Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Elly’s Story 02:15 From 24 Followers to Momentum 05:40 Starting Later and Letting Go of Fear 09:30 The Moment Everything Changed 13:10 Authenticity Over Perfection 17:45 Turning Virality Into Growth 24:20 Consistency, Confidence, and Trusting Yourself 31:50 Balancing Life, Family, and Creation 39:10 Building a Creator Career That Lasts 47:30 Final Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, host Rachel Ostro sits down with Alexa Tepperman and Aja Zylberberg, the creative force behind some of Creator Method’s most impactful summits and in-person experiences. As the founders of Duet Events, Alexa and Aja bring years of experience designing events that blend strategy, creativity, and human connection to build rooms that actually drive growth. Together, Rachel, Alexa, and Aja unpack why events are one of the most underrated growth tools for creators and founders today. They break down why events are often overcomplicated, what creators get wrong about scale and budget, and how starting small with intention can lead to outsized impact. The conversation examines the distinction between events that merely appear impressive and those that genuinely foster trust, community, and lasting business value. Alexa and Aja pull back the curtain on what really goes into planning high-impact experiences, from guest curation and staffing to timelines, budgets, and brand perception. They explain how events can open doors to partnerships, shift how brands view creators, and serve as powerful content engines that fuel growth long after the event ends. The episode also explores entrepreneurship, motherhood, balance, and how life experiences shape the way Alexa and Aja approach both business and creativity. If you’re a creator or founder thinking about bringing your community offline, this conversation offers a clear, strategic framework for doing it with confidence and intention. Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Listen on Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Why Creators Are Sleeping on Events 02:00 Alexa & Aja’s Origin Story 06:00 What Makes Creator Method Events Different 09:00 Small Events vs Big Summits 13:00 Why Events Build Trust Faster Than Content 17:00 Guest Curation & Human Connection 22:00 Turning Events Into Real Business ROI 27:00 How Brands See Creators After Events 32:00 What Makes an Event Feel Premium 38:00 Common Event Mistakes Creators Make 44:00 Capturing Events for Long-Term Growth 50:00 How to Start Your First Creator Event 56:00 Final Takeaways on Building Rooms With Intention Follow Rachel Ostro: https://www.instagram.com/rachostro?igsh=cXpwZjltdnZtYmds Follow Alexa Tepperman: https://www.instagram.com/alexatepperman?igsh=eGppZnN5dWJpYWox Follow Aja Zylberberg: https://www.instagram.com/ajazylberberg?igsh=MW92eGpuMGg2ajgxNA== Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Jessica Weiss, renowned happiness expert, executive coach, TEDx speaker, and author of Happiness Works. With over 15 years of experience coaching leaders at organizations such as American Express, Johnson & Johnson, and Coca-Cola, Jessica brings neuroscience, positive psychology, and real-world performance insights into the creator economy. Together, they break down why creators feel burned out, overwhelmed, and inconsistent even when things appear to be working. Jessica explains the brain science behind negativity bias, perfectionism, imposter syndrome, and the fear of being seen, revealing why our brains are wired for survival, not happiness, and how that wiring quietly sabotages creativity and confidence. They also explore the emotional cost of constant output, why creators slip into autopilot mode, and how ignoring replenishment shows up in performance, engagement, and data. Jessica shares practical tools for managing pressure, building sustainable creative rhythms, and separating self-worth from metrics so creators can grow without burning out. This conversation is a masterclass in sustainable creativity, mindset, and long-term success. If you are a creator, entrepreneur, or high performer who feels stuck, exhausted, or trapped in a cycle of pressure and self-doubt, this episode will change how you think about your brain, your habits, and your creative potential. Apply for Creator Method https://creatormethod.com/ Follow Creator Method on Instagram https://www.instagram.com/creator.method/ Spotify https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Jessica’s Background 02:10 Why Creators Feel Overwhelmed 05:00 The Science Behind Burnout 08:20 Your Brain and Survival Mode 11:00 Perfectionism and Inconsistency 14:30 Energy Depletion and Autopilot 18:00 Replenishment and Sustainable Creativity 25:00 Imposter Syndrome and Fear of Being Seen 33:00 Metrics, Mindset, and Self-Worth 40:00 Building a Creator Career That Lasts 48:00 Final Takeaways Follow Jessica Weiss on Instagram https://www.instagram.com/thejessicaweiss/ Follow Gary on Instagram https://www.instagram.com/garylipovetsky TikTok https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Dr. Daniel Yadegar, triple board certified physician, Harvard and Weill Cornell trained cardiologist, longevity expert, biotech leader, and one of the most trusted medical minds shaping the future of human performance. With decades of experience treating high profile patients, building integrative medical practices, and advising in the longevity and biotech space, Dr. Yadegar brings a rare blend of advanced science, holistic philosophy, and real world practicality. Together, Gary and Daniel dive into one of the biggest challenges facing creators today: the hidden health costs of constant output. Daniel breaks down why creators crash, the biological signs your body gives before burnout hits, and the overlooked inputs that determine your energy, creativity, and longevity. He explains the dangers of dysregulation, the critical role of sleep, why mindfulness is non-negotiable for high performers, and how stress physically ages your body and your appearance faster than you think. Dr. Yadegar also shares the personal story behind his passion for medicine, from fleeing Iran as a child refugee, to growing up in the Dominican Republic, to becoming one of the most respected clinicians in the longevity world. He opens up about being a single father through IVF and surrogacy, balancing an intense career with raising two young kids, and the mindset shifts that guide the way he lives, works, and builds community. This conversation goes deep into creator burnout, self worth, the science of sustainable creativity, the psychology behind imposter syndrome, and how to build a long, healthy, fulfilling career without sacrificing your mental or physical wellbeing. If you are a creator, founder, or high performer of any kind, this episode will fundamentally change how you think about your health, your habits, and your future. Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Daniels Background 02:00 Fleeing Iran and Growing Up as a Refugee 05:00 Harvard, Weill Cornell and Triple Board Certification 08:00 Why Creators Burn Out: The Biological Truth 10:30 Output vs Input and What Really Causes Burnout 12:00 How to Catch Burnout Before It Happens 15:00 Sleep, Stress and Dysregulation Explained 18:00 The Markers Your Body Gives When You Are Overwired 21:00 Why Mindfulness Is a Performance Tool 24:00 You Are the Product: Protect Yourself 27:00 Longevity, Creativity and Building a 20 Year Career 30:00 The Science of Feeling Off 33:00 Why Stress Ages You Faster 36:00 Muscle, Movement and Nutrition for Long Term Health 40:00 Parenting, Purpose and Living with Intention 44:00 Redefining Success Through the Lens of Longevity 48:00 What Is Next for Dr. Yadegar Follow Dr. Daniel Yadegar Instagram: https://www.instagram.com/drdanyadegar?igsh=ZnFsYmwzeDZ4NjV6 Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Alessia Scauzillo, former corporate finance professional turned wellness creator, founder, and the woman behind a powerful online community of over 110,000. After earning her CPA, climbing the ranks at PwC and RBC, and becoming a VP by 28, Alessia walked away from the career that looked perfect on paper to build a life that actually felt right. Today, Alessia is a leading voice in wellness, self love, and personal reinvention. She shares how burnout pushed her toward fitness, how teaching 7am and 8pm classes opened the door to content creation, and how a single reel where she revealed her divorce and the now viral line “He’s a good guy, but he’s not the one for me” transformed her entire trajectory overnight. Alessia opens up about navigating grief, evolving past a 12 year relationship, rebuilding her confidence, and finding the courage to leave both a marriage and a dream job that no longer aligned with who she was becoming. She also breaks down the creator strategy behind her growth, the importance of genuine connection, and why choosing joy is often the smartest business move. This conversation dives deep into reinvention, career pivots, relationship bravery, audience connection, and what it really takes to build a meaningful brand today, all while staying grounded, intentional, and true to yourself. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Alessia’s Journey 02:00 From CPA to Corporate Banking 06:30 Burnout, Stress and Rock Bottom 10:00 Teaching Fitness at 7AM Before Finance 12:00 Starting Instagram and Building a Wellness Community 14:00 The Divorce Reel That Hit 1M Views 18:00 “He’s a Good Guy… But Not the One for Me” 21:00 Leaving a 12-Year Relationship 24:00 Walking Away from a VP Job at 28 27:00 Taking a Sabbatical and Making the Financial Leap 30:00 Hiring Her First Full-Time Employee 34:00 Navigating Dips in Content Performance 38:00 Why Happiness Drives Creative Success 42:00 The Mystery of Her Fiancé (and Why She Keeps Him Offline) 46:00 Designing Her Joe Fresh Collection 50:00 What’s Next for Alessia’s Brand Follow Alessia Instagram: https://www.instagram.com/alessiasculpt?igsh=MTg3MDJicjB6Ync5dw== Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Xenia Dmitrovic, a former tennis prodigy turned model, actress, stunt performer, and emerging creator whose extraordinary life story proves that your past can become your greatest creative power. Raised in Serbia during wartime and shaped by hardship, loss, and reinvention, Xenia now blends sport, fashion, and storytelling into content that’s raw, expressive, and deeply human. After losing her father at just 14 and watching her tennis career disappear overnight, Xenia was forced to rebuild her identity from the ground up. At 17, she left Serbia with nothing but determination, moving to China alone before eventually landing in the United States on a full athletic scholarship. Today, she uses the resilience forged in those early years to fuel her creative voice and inspire others to own their stories. Xenia opens up about the pressure of growing up in a culture where you’re expected to be “everything or nothing,” the trauma she carried into adulthood, and the moment Gary held up a mirror that changed how she viewed her own accomplishments. She shares the fears that held her back from showing her real story online, how she overcame criticism and anonymity-driven hate on YouTube, and why embracing vulnerability has been the key to unlocking her artistic identity. This conversation dives deep into what it really takes to step into your power as a creator: how to build a brand rooted in authenticity, why your lived experiences matter more than your credentials, the importance of artistry over perfection, and how sharing your truth creates real connection and community. Xenia also discusses her mission-driven nonprofit initiative to bring tennis access to kids around the world. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction & Xenia’s Story 02:00 Growing Up in Serbia During War 05:00 Losing Her Father & Her Tennis Career 08:30 Leaving Home at 17 to Start Over 12:00 The YouTube Backlash That Made Her Hide 16:10 Gary’s “Mirror Moment” That Changed Everything 20:30 Overcoming Imposter Syndrome as a Creator 25:00 Turning Hardship Into Creative Power 30:00 Why Artistry Matters More Than Tactics 36:00 Building a Personal Brand Through Storytelling 42:00 Xenia’s Mission: Bringing Tennis to Kids 48:00 The Future of Xenia’s Creative Journey Follow Xenia Instagram: https://www.instagram.com/xeniadmitrovic?igsh=OXl2M3N2cXE4a3pk Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Vera Alb, mom of two, full time professional, and part time creator whose dry humor, honesty, and relentless consistency have helped her build a powerful personal brand while balancing a 9 to 5, motherhood, and marriage. What started as a network marketing experiment quickly evolved into a fast growing online presence, with Vera going viral week after week during her pregnancy and crossing 10,000 followers from a hospital bed. Known for her sarcastic storytelling, Eastern European humor, and zero excuses mindset, she has become a relatable voice for women juggling careers, kids, marriage, and creative ambitions, all while proving that time is never the real barrier. Vera opens up about what happens after the viral era ends, how she is navigating a major creative pivot, and why reinvention is the key to longevity on social media. She shares the systems that keep her consistent, how she finds time to post twice a day while raising two kids, the role her marriage plays in her content, and why trends and micro trends matter more than ever. In a refreshingly honest conversation, she and Gary dive into the realities of views dropping, rebuilding momentum, and what it takes to evolve as an artist when the algorithm moves on. This conversation goes deep on what it really takes to grow in today’s creator economy, how to stay consistent without burning out, the importance of experimenting with new formats, why motherhood can be a creative superpower, and how authenticity, humor, and discipline can turn a small account into a scaled brand. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Vera’s Story 02:00 Becoming a Creator While Working Full Time  05:30 Going Viral During Pregnancy 09:00 Consistency, Time Management and Posting 2 Reels a Day 12:30 When Your Views Drop: Reinvention vs Burnout 18:00 Husband Content, Marriage Humor and Relatability 22:00 Micro Trends, Bangers and How to Spot Winning Formats 28:00 The Emotional Side of Being a Mom Creator 33:00 Building a Brand Through Humor and Honesty 40:00 What’s Next for Vera’s Content Follow Vera on Instagram: Instagram: https://www.instagram.com/authentically.vera?igsh=aTZxMjd6eHVuMTFy Follow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Dale Stabler and Annabel Lawee, entrepreneurs, creators, and co-founders of We Are More Than Moms, a fast-growing platform redefining modern motherhood through honesty, identity, and community. In this conversation, Dale and Annabel open up about how becoming moms reshaped their ambition, identity, and careers, and what inspired them to create a community for women who feel stuck, unseen, or overwhelmed by the pressures of doing it all. They share how We Are More Than Moms grew from voice notes to a movement, the power of storytelling in building trust online, and how creators can turn lived experience into meaningful impact. This episode dives deep into what it really takes to build a personal brand while raising a family, why community is a creator’s greatest asset, and how to turn motherhood’s identity shift into your competitive advantage. If you’ve ever struggled to balance purpose, ambition, and parenthood, this conversation will make you feel seen. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction & Their Story 02:10 How Dale & Annabel Built Their Careers 06:30 Moving From New York to LA During the Pandemic 09:00 The Identity Shift That Happens After Motherhood 13:20 Balancing Ambition, Family & Personal Purpose 17:40 Why Community Is the Missing Piece for Most Moms 21:50 From Voice Notes to a Movement: Birth of More Than Moms 26:00 The Power of Sharing Your Story Online 32:40 Building a Brand From Real Life Experience 38:10 How Motherhood Creates Better Entrepreneurs 44:00 What’s Next for We Are More Than Moms Follow We Are More Than Moms Instagram: https://www.instagram.com/wearemorethanmoms/ YouTUbe: https://www.youtube.com/@WeAreMoreThanMoms Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Rebecca Fischer, Miami based luxury realtor, creator, and entrepreneur who’s redefining what it means to build a $20 million brand through authenticity and connection. At just 29, Rebecca has closed over $20 million in real estate deals while growing a thriving online presence that blends Miami lifestyle, fashion, and business. Known for her energy, charisma, and genuine curiosity about people, she’s built a personal brand that attracts clients through storytelling, not sales tactics, with nearly all of her business coming directly from Instagram. Rebecca opens up about her journey from psychology student to top performing realtor, how she turned social media into her most powerful business tool, and why being consistent beats going viral. She shares the strategies behind her networking mindset, the lessons she’s learned from building community online, and how she uses content to turn followers into clients. This conversation dives deep into what it really takes to stand out as a modern creator today, how to balance personal branding with professionalism, the role authenticity plays in business growth, and why your energy is your biggest marketing asset. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Rebecca’s Story 02:30 From Psychology to Real Estate 05:10 Building a $20M Brand on Instagram 10:00 Authentic Networking & Emotional Intelligence 15:20 How to Turn Followers Into Clients 20:10 Why Consistency Matters More Than Virality 27:00 Crafting a Personal Brand That Converts 33:00 Balancing Lifestyle, Faith & Business 40:00 The Future of Real Estate Creators Follow Rebecca FischerInstagram: https://www.instagram.com/rebeccabexfischer?igsh=MWUzazBucDVqaWQ5eg== Follow Gary on Social MediaInstagram: https://www.instagram.com/garylipovetskyTikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Rachel sits down with Kiara Basa, creator, speaker, and storyteller who has built a powerful online presence by turning vulnerability into confidence and community. From sharing her honest skincare journey to landing campaigns with global brands like Fenty Beauty and Saie, Kiara’s story is proof that authenticity still wins online. Kiara opens up about her evolution from a shy, insecure teenager to a confident creator, the burnout she faced along the way, and how she learned to pivot her niche without losing herself. She shares what it really means to build a personal brand rooted in purpose, faith, and connection, and why confidence is a daily practice, not a destination. This conversation dives deep into the creator mindset: how to evolve without fear, why losing followers can actually be a good thing, and the power of betting on yourself when the metrics don’t make sense. Kiara also reflects on her journey of self-belief, learning to embrace her purpose, and building a brand that uplifts others to do the same. Apply for Creator Method: https://creatormethod.com/Follow Creator Method on Instagram: https://www.instagram.com/creator.method/Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 00:00 Introduction and Kiara’s Journey 03:30 Growing Up Shy and Insecure 07:15 From Acne Struggles to Empowerment 11:20 Pivoting Her Niche and Losing Followers 16:00 The Truth About Creator Burnout 21:45 Faith, Purpose and Building Confidence 28:00 Landing Brand Deals with Fenty and Saie 34:15 The Power of Community and Collaboration 40:00 Building Her Own Team and Next Chapter Follow Kiara BasaInstagram: https://www.instagram.com/kiarabasa/TikTok: https://www.tiktok.com/@kiarabasa?_t=ZS-90zaReBLdyc&_r=1 Follow Rachel on Social MediaInstagram: https://www.instagram.com/rachostro?igsh=cXpwZjltdnZtYmds Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Tetiana Iordan, international image expert, etiquette coach, and creator who’s redefining modern elegance for millions of women around the world. In just seven months, Tetiana went from 230 followers to over 1.5 million, building a global platform centered on confidence, presence, and timeless femininity. Tetiana opens up about how she found her niche, the mindset shifts that fueled her explosive growth, and why elegance and self-presentation are more relevant than ever in the creator economy. She shares how mastering the smallest details like posture, body language, and etiquette can completely transform how others perceive you both online and in real life. This conversation goes deep on what it really takes to stand out online today: why confidence is more powerful than beauty, how to build authority without losing authenticity, and the strategy behind turning a unique skill into a viral brand. Tetiana also reflects on her personal journey from being a shy stay-at-home mom to becoming a global creator and business owner. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction & Tetiana’s Story 03:15 From 230 Followers to 1 Million 08:40 Why Elegance Is a Growth Strategy 13:00 How Confidence Changes Everything 19:20 The Psychology of Presence & Attraction 25:45 Navigating Hate, Going Viral & Staying Grounded 31:00 Monetization & Personal Branding 37:00 Balancing Motherhood and Content Creation 43:15 Growth Plans & Next Chapter for Tetiana Follow Tetiana Iordan Instagram: https://www.instagram.com/tetiana_iordan/ TikTok: https://www.tiktok.com/@tetiana_iordan Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Julia Dobkine, founder of Agile Styling, celebrity color analyst, and one of the first creators to bring color analysis to social media. What started as a passion project during her corporate career turned into a thriving global styling brand trusted by celebrities, brands, and hundreds of thousands of followers. Julia opens up about the bold decision to leave her corporate job at 42 to pursue content creation and entrepreneurship full time. She shares how consistent storytelling helped her build authority online, land clients like Zooey Deschanel, and scale a brand that reaches millions across Instagram, TikTok, and YouTube. This conversation goes deep on the creator mindset: how to own your niche, why personal branding matters, and the real challenges of pivoting careers later in life. Julia also shares why understanding your personal color palette isn’t just about style, it’s a branding superpower for any creator who shows up on camera. Apply for Creator Method: https://creatormethod.com/Follow Creator Method on Instagram: https://www.instagram.com/creator.method/Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Julia’s Background 04:30 What Is Color Analysis and Why It Matters 10:20 From Closet Chaos to Confidence: The Power of Color 15:00 The Business of Styling in the Creator Economy 20:30 Pivoting from Corporate to Creator at 42 26:00 How Consistency Built a Global Audience 31:00 Landing Celebrity Clients Through Instagram 35:00 Growing on TikTok vs. Instagram 41:00 Balancing Personal Brand and Business 46:00 Julia’s Advice for Creators Finding Their Voice Follow Julia Dobkine: Instagram: https://www.instagram.com/agile_styling/?hl=en TikTok:https://www.tiktok.com/@agile_styling?lang=en Website: https://www.agilestyling.com/ Follow Gary: Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Aaron Spivak, serial entrepreneur, storyteller, and co-founder of Hush Blankets, which he sold for $48 million by the age of 25. Today, Aaron is the founder of Founders Club, a rapidly growing community redefining what it means to be a modern entrepreneur. Aaron’s journey started with just $140 in his bank account and a big idea to build a product that helps people sleep better. What began with a handmade prototype on Queen Street in Toronto became one of the most recognized sleep brands in the country, powered by authentic storytelling and community. He opens up about the early hustle behind launching Hush Blankets, the viral Kickstarter campaign that changed everything, and how one LinkedIn post led to selling his company to a publicly traded brand. Aaron shares why he believes content is the single most powerful tool founders have today, why being the face of your company is leverage, not a liability, and how community compounds over time. This conversation is an unfiltered look at how modern founders can use content to build trust, scale their businesses, and create movements, not just companies. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=en Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Aaron’s Entrepreneurial Start 04:00 $140 in the Bank & the Birth of Hush 09:00 The Viral Kickstarter Campaign 14:00 Selling the Company Through a LinkedIn Post 19:00 Content as a Founder’s Superpower 23:00 Community vs. Marketing 27:00 Why Attention Is the Real Moat 32:00 Balancing Building and Creating Content 37:00 How to Build Trust Through Storytelling 41:00 Scaling Founders Club and the Future of Entrepreneurship 46:00 The Power of Compounding Relationships Follow Aaron Spivak: Instagram: https://www.instagram.com/spivak/ Founders Club: https://www.instagram.com/thefoundersclub/ Follow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky/?hl=en TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Val Goldberg, a registered dietitian, founder, and CEO who has transformed her expertise into a nationally recognized healthcare brand. Val is the founder of No Diet Dietitian, a clinic with over 50 registered dieticians serving thousands of clients across the U.S. through tele-health and in-person counseling. Built on the powerful message of no guilt, no shame, no diets, her practice is changing how people approach nutrition through sustainable, science-backed strategies that actually work. Val opens up about her personal journey from struggling with weight and disordered eating to finding her calling in nutrition, working in hospitals, and eventually launching her own practice. She shares the pivotal “squirrel story” moment that shifted how she approached patients, the leap from clinician to entrepreneur, and the mindset that allowed her to lead a fast-growing organization. She also reveals why she decided to embrace content creation as a CEO, the impact it’s already having on her business, and why she believes every founder needs to build a personal brand. From reaction content to evidence-based education, Val is redefining how health professionals use content to educate, inspire, and scale their impact. This conversation is a masterclass in combining professional expertise with modern media to build trust, scale a mission, and become a voice of reason in a noisy online space. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=en Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Val’s Journey Into Nutrition 04:00 Struggling With Weight & Finding Her Calling 09:00 The “Squirrel Story” That Changed Everything 14:00 From Hospitals to Building Her Own Practice 19:00 Taking the Leap Into Entrepreneurship 23:00 Why Every Founder Should Become a Creator 27:00 Fear-Mongering vs. Evidence-Based Nutrition Online 32:00 Val’s First Content Wins & Lessons Learned 37:00 Balancing CEO Life and Content Creation 41:00 Building Authority Through Content 46:00 Overcoming Perfectionism and Getting Reps In 50:00 How Content Is Fueling Her Business & Impact Follow Val Goldberg: Instagram: https://www.instagram.com/nodiet.dietitian/ Website: https://www.nodietdietitian.com Follow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky/?hl=en TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Julia Hunt, a wellness and lifestyle creator who has built a fast-growing community through practical home tips, non-toxic swaps, and an authentic perspective on motherhood. Originally from Russia and now based in Atlanta, Julia shares how she went from vlogging in Russian as a young mom to building a thriving English-speaking platform with over 128,000 followers. She opens up about leaving her secure job as a YouTube producer, balancing motherhood with content creation, and the mindset shift that allowed her to finally go all in as a full-time creator. Julia also reveals the strategies behind her viral home hack videos, why consistency became her turning point, and how she learned to see her accent as an asset instead of a limitation. Her story is a powerful reminder that creators don’t need perfect circumstances—just the courage to commit, experiment, and stay consistent. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=en Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Julia’s Early Story in Russia 04:00 Moving to America at 19 & Starting a Family Young 08:00 From Russian Vlogs to Creating in English 12:00 Overcoming Insecurities About Her Accent 16:00 Balancing Motherhood and Content Creation 20:00 Landing a Job as a YouTube Producer 26:00 The Leap from Part-Time Creator to Full-Time 32:00 How Julia Found Her Viral Format in Home Hacks 38:00 Why Consistency is the Key to Growth 44:00 Handling the Mental Highs and Lows of Data 48:00 Building Community and Nourishing Your Audience 52:00 Julia’s Advice on Knowing When to Quit Your Job Follow Julia Hunt: Instagram: https://www.instagram.com/julialhunt?igsh=Y2IwZWtva3Jybmhr YouTube: https://youtube.com/@julialhunt?si=e9PPHC8wVn_YnLdxFollow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky/?hl=en TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Mia Pineda, the astrologer, author, and digital entrepreneur who has built a global community of millions across Instagram, YouTube, and TikTok. Originally from Venezuela and now based in Miami, Mia shares how she turned her passion for astrology into a thriving business, growing from blog posts and free horoscopes to launching memberships, leading a 40-person team, and becoming one of the most recognized voices in astrology and self-growth. Mia opens up about overcoming her fear of visibility, why authenticity became her greatest asset, and how she continues to evolve by creating in new formats and languages. She also reveals why creators should protect their energy, embrace mistakes, and focus less on follower counts and more on real engagement. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=en Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Early Life in Venezuela 04:00 Discovering Astrology as a Teenager 08:00 From Law School to Miami 12:00 First Steps in Content Creation 20:00 Turning Astrology into a Business 26:00 Overcoming Fear of Being on Camera 30:00 Running a 40-Person Team 34:00 Why Content Formats Must Evolve 39:00 Finding Community in Creator Method 44:00 The Power of Mistakes & Authenticity 47:00 Creating in English & Expanding Globally 52:00 Advice for Creators Afraid to Go All In Follow Mia Pineda (Mia Astral): Instagram: https://www.instagram.com/mia_astral YouTube: https://www.youtube.com/@mia_astral Follow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky/?hl=en TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Creator Method Podcast, Gary sits down with Natalie Gee, the co-founder of Gee Beauty, a multi-generational, female-founded lifestyle and beauty brand that has grown from a single Toronto studio into a global name with flagship locations in Miami and retail distribution across Nordstrom, Neiman Marcus, and beyond. In this conversation, Natalie opens up about growing up in an entrepreneurial household, watching her parents build businesses from nothing, and how that early exposure shaped her work ethic and creativity. She shares the story of launching Gee Beauty with her mother and sisters, their bold leap into Miami’s ultra-competitive luxury market, and the challenges and lessons learned while expanding from family business to international brand. But Natalie’s journey is also deeply personal. She reveals how she overcame her initial fear of being on camera, why she calls social media a “guaranteed lottery ticket,” and how consistency transformed her from hesitant beginner to confident content creator. She speaks candidly about balancing entrepreneurship with motherhood, her partnership with her wife Rachel, and why authenticity and storytelling remain at the core of her brand and personal platform. Discover how Natalie leverages family, community, and content to scale a beauty empire, why she believes content creation is the new language of human communication, and how embracing imperfection can be the secret to growth. From entrepreneurship and content strategy to personal resilience and reinvention, Natalie’s story is both inspiring and practical for creators at every stage. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=en Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction & Natalie’s Early Story 02:00 Growing Up in an Entrepreneurial Family 06:00 Launching Gee Beauty with Her Mother & Sisters 10:00 The Leap from Toronto to Miami’s Luxury Market 14:00 Overcoming Fear of Content Creation 18:00 Why Social Media Is a “Guaranteed Lottery Ticket” 22:00 Building a Multigenerational Brand Online & Offline 28:00 The Power of Consistency in Growth 34:00 Balancing Entrepreneurship, Content & Motherhood 40:00 Love, Partnership & Family Support in Business 46:00 Scaling Gee Beauty Beyond Studios into Retail & Wholesale 52:00 Authenticity, Storytelling & What’s Next for Natalie Gee Follow Natalie Gee on Socials: Instagram: https://www.instagram.com/natgeebeauty/ Gee Beauty: https://www.instagram.com/geebeauty/ Follow Gary on Social Media: Instagram: https://www.instagram.com/garylipovetsky/?hl=en TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices