In this episode of the Creator Method Podcast, Gary sits down with Aaron Spivak, serial entrepreneur, storyteller, and co-founder of Hush Blankets, which he sold for $48 million by the age of 25. Today, Aaron is the founder of Founders Club, a rapidly growing community redefining what it means to be a modern entrepreneur.

Aaron’s journey started with just $140 in his bank account and a big idea to build a product that helps people sleep better. What began with a handmade prototype on Queen Street in Toronto became one of the most recognized sleep brands in the country, powered by authentic storytelling and community.

He opens up about the early hustle behind launching Hush Blankets, the viral Kickstarter campaign that changed everything, and how one LinkedIn post led to selling his company to a publicly traded brand. Aaron shares why he believes content is the single most powerful tool founders have today, why being the face of your company is leverage, not a liability, and how community compounds over time.

This conversation is an unfiltered look at how modern founders can use content to build trust, scale their businesses, and create movements, not just companies.

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Timestamps:
00:00 Introduction & Aaron’s Entrepreneurial Start
04:00 $140 in the Bank & the Birth of Hush
09:00 The Viral Kickstarter Campaign
14:00 Selling the Company Through a LinkedIn Post
19:00 Content as a Founder’s Superpower
23:00 Community vs. Marketing
27:00 Why Attention Is the Real Moat
32:00 Balancing Building and Creating Content
37:00 How to Build Trust Through Storytelling
41:00 Scaling Founders Club and the Future of Entrepreneurship
46:00 The Power of Compounding Relationships

Follow Aaron Spivak:
Instagram: https://www.instagram.com/spivak/
Founders Club: https://www.instagram.com/thefoundersclub/

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Instagram: https://www.instagram.com/garylipovetsky/?hl=en
TikTok: https://www.tiktok.com/@garylipovetsky