In this episode of the Creator Method Podcast, Gary sits down with Dale Stabler and Annabel Lawee, entrepreneurs, creators, and co-founders of We Are More Than Moms, a fast-growing platform redefining modern motherhood through honesty, identity, and community.

In this conversation, Dale and Annabel open up about how becoming moms reshaped their ambition, identity, and careers, and what inspired them to create a community for women who feel stuck, unseen, or overwhelmed by the pressures of doing it all. They share how We Are More Than Moms grew from voice notes to a movement, the power of storytelling in building trust online, and how creators can turn lived experience into meaningful impact.
This episode dives deep into what it really takes to build a personal brand while raising a family, why community is a creator’s greatest asset, and how to turn motherhood’s identity shift into your competitive advantage. If you’ve ever struggled to balance purpose, ambition, and parenthood, this conversation will make you feel seen.

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Timestamps
00:00 Introduction & Their Story
02:10 How Dale & Annabel Built Their Careers
06:30 Moving From New York to LA During the Pandemic
09:00 The Identity Shift That Happens After Motherhood
13:20 Balancing Ambition, Family & Personal Purpose
17:40 Why Community Is the Missing Piece for Most Moms
21:50 From Voice Notes to a Movement: Birth of More Than Moms
26:00 The Power of Sharing Your Story Online
32:40 Building a Brand From Real Life Experience
38:10 How Motherhood Creates Better Entrepreneurs
44:00 What’s Next for We Are More Than Moms

Follow We Are More Than Moms
Instagram: https://www.instagram.com/wearemorethanmoms/
YouTUbe: https://www.youtube.com/@WeAreMoreThanMoms

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