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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
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Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who's helping schools support student mental health in a whole new way. Learn how simple texts are changing the game for student wellness and opening doors to real-time help. Think your school is doing “enough”? Iuri breaks down the three questions every school should be ready to answer - especially when a crisis hits. One student. One message. One moment that may have changed everything. This ...
Jeannette Hartwig is a one-person comms team - but that didn’t stop her from leading a customer service refresh across her district. You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps. She created a go-to resource for staff that’s still making a difference - find out what’s in it! Plus, Jeannette’s using a few clever AI tools to better serve families... and they’re not as complicated as you might think. SPECIAL GUEST Jeannette Hartwig Public Infor...
Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course.Learn how Tasha uses social media for good - creating authentic, hope-filled content that connects deeply with students and adults alike.She introduces her PATH method (Purpose, Attitude, Team, Hope) and offers practical strategies, such...
Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you're brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed. You'll learn how narrowing your focus to your most effective platforms and choosing a few weekly features can bring structure and sanity to your schedule. It’s all about working smarter, not harder—and creating systems that support consist...
Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools. The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in post...
Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD. “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop. Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time. You’ll love Coty’s staff recognition strategy, which uses ...
Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out. You’ll get access to real, ready-to-use resources - from social media posts to a family-friendly readiness guide. The links are below! Whether it’s teaching kids to skip or telling your district’s story, Michelle’s approach will leave you inspir...
Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible. I share some of my favorite podcast guests (yes, I actually try to pick!) and t...
Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.” Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack! The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he...
Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted - and why getting people to care is the secret sauce. Need campaign inspiration? You’ll love Jatana’s fun, high-impact ideas like “Crowned Across the County” and celebration reels that sc...
Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school. Hear how she built trust with even the most reserved faculty to consistently gather strong content. Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions. Learn why starting small with student contributors can create big wins - and how Kelly’s approach to "Hallway Hot Takes" is work...
Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective.Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families.Learn how collaboration between school staff and interns empowers students to grow their creative and technical skills while delivering high-quality content.Get inspired to ...
Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.Discover how DPS builds student-first content that connects...
Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the posi...
Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change.He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips.Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone.Zac also shares how his district of 6,700 students manages social media with a smart, centralized approach that works. SPECIAL GUEST Zac Rantz Chief Communi...
What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what...
Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district...
Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools - and why this issue is hitting closer to home than ever before. Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page. Learn how Andrea and her team have responded - from creating support tickets to starting temporary Facebook groups - and what actually worked. Get Andrea’s practical tips, including green/y...
Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success. SPECIAL GUEST Michelle ...
Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference. Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students. Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win. Feeling stuck? Jason’s journey from TV to school PR shows the valu...
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