Freedom Focus Photography

367 Episodes

Reverse

357 - What a $200K Photographer Would Do If She Had to Start Over

2026-11-0452:05

What would you do first if you had to rebuild your photography business from zero? In this episode, I’m sharing Heather Lahtinen’s conversation with Jes Wasik of Bark and Gold Photography, who brings in around $200,000 a year. Her answer is refreshingly simple, and it has very little to do with social media. What to Listen For The first move for rebuilding from zeroWhy social media barely makes her listA Breed of the Month campaign booking 33%The application question that reveals ready client...

The Burnout Nobody Talks About

2026-10-2829:52

356 - Most photographers know the burnout that comes with a packed fall calendar. But there’s a sneakier kind that hits when you’re putting in tons of effort and nothing seems to be working. My friend Heather Lahtinen is back to unpack both types of photographer burnout and the mindset shift that helps you get unstuck. What to Listen For The sneaky burnout that has nothing to do with busynessWhy constant effort with no results feels so hopelessWhat Facebook ads and the weather have in commonW...

The $250 Session That Made $1,250 in One Hour

2026-10-2128:58

355 - What if a $250 session could earn a similar profit to a full session in only one morning? Michaela of BMac Pet Photography is back to share how she turned an idea I discussed on a past episode into a group session for five dogs. We dig into her pricing, setup, and why lower-priced offers can absolutely live in a boutique business. What to Listen For Why group sessions beat traditional mini sessionsThe pricing math behind a $250 sessionHow to protect your boutique sessions from cannibali...

Should You Be Photographing More Cats?

2026-10-1432:04

354 - Cats might be the most overlooked clients in pet photography, and Dave Mayes is making a strong case for changing that. He shares how he photographs cats in their own homes, what his cat clients actually buy, and how his book Tough Kitties raised money for a local rescue. What to Listen For Why cat sessions feel like wildlife photography indoorsThe weather problem that pushed Dave into cat photographyDave’s go-to lighting and backdrop setup for home sessionsWhy the owner is your secret ...

Burnout or Exhaustion?

2026-09-0235:18

353 - If you have been calling yourself lazy lately, this episode is for you. Heather and I get honest about the summer that wrecked us both, what burnout actually is, and the simple shift that gave us our momentum back right as busy season arrives. What to Listen For The definition of burnout that stopped me coldThree dimensions that separate burnout from tiredWhy self employed burnout turns into self blameThe difference between exhausted and burnt outWhat happens when you drop the judgmentH...

#box-pro-ellipsis-179416902350538{-webkit-line-clamp:2;}Freedom Focus Photography