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Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.
Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.
Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.
Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we'll explore the paths to a profitable photography business that supports the life you've always envisioned.
337 Episodes
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327 - You can work incredibly hard and feel energized. Or work half as much and feel completely exhausted. In this episode, we unpack the hidden burnout triggers that quietly sabotage your photography business. What to Listen For Why burnout isn't about workloadWhy working harder can feel worseThe hidden value conflict draining youOne sentence that fuels resentmentThe control gap stealing your energyEffort with vision versus effort withoutHow saying yes quietly burns you outThe integrity mist...
326 - Taylor Swift’s Eras Tour wasn’t just a concert. It was a masterclass in commitment, mindset, and leadership. In this episode, Nicole and Heather break down the business and life lessons hiding in plain sight. What to Listen For The long-term mindset most missWhy effort always compoundsHow boundaries protect growthSeparating noise from feedbackPlaying a bigger game patientlyBuilding belief through actionWhy comparison steals momentumCommitment beyond motivationChoosing endurance over sho...
325 - What if the thing you think will finally make you feel secure, confident, or successful… doesn’t? In this episode, we unpack why “getting there” rarely feels the way you expect — and what actually creates the feelings you’re chasing. What to Listen For Why “there” always feels better than “here”The feeling you think money will give youWhy success excitement fades fastIdentity versus strategy in business growthWhat photographers are really chasingHow goals quietly create anxietyWhy confi...
324 - We love the idea of growth, but rarely talk about the mess that comes with it. In this episode, Michelle shares how a book project grew her business, stretched her capacity, and challenged everything she thought success should feel like. What to Listen For Why action creates clarity, not the other wayHow one project doubled her business revenueThe hidden emotional cost of growthLearning boundaries after saying yes too oftenWhen being busy reveals pricing problemsTrusting yourself when...
323 - You don’t need a big win to start being visible. You need a decision. In this episode, Karley shares the brave choice that shifted how she sees herself, her business, and what’s possible next. What to Listen For: What hiding was really costing KarleyThe moment she decided to stop waitingWhy confidence didn’t come firstThe fear behind staying invisibleLetting yourself be a beginner publiclyHow one decision changed momentumThe relief of finally showing upWhy bravery often feels messyA rea...
322 - A big change is coming to Elevate. In this episode, Heather and I walk through the experiment, the data, and the clarity that led to a major business decision — and why it actually serves photographers better. What to Listen For Why experiments matter more than perfectionHow action creates clarity fastWhat the data actually revealedThe downside of staying underpricedWhy value and price must alignHow pricing impacts client behaviorWhat fear-free decisions feel likeThe role belief plays i...
321 - Let’s kick off 2026 the way we actually want to run our businesses: with intention, self-trust, and a plan that doesn’t require burnout as a personality trait. What to Listen For: Why goals can feel heavyThe identity shift that mattersWhere you want to feel differentUsing feelings as thought cluesYour dream year, without burnoutAre you editing your own dreams?A fast way to find clarityHow vision simplifies decisionsSaying no without guiltWelcoming challenges instead of resistingIf you w...
[REPLAY] This episode originally aired July 2025. 300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click. What to Listen For: Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The impor...
[REPLAY] This episode originally aired February 2025. 279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business. What to Listen For: What success intolerance is and why it keeps photographers stuckWhy your brain sees growth as a threat, even when you want it...
[REPLAY] This episode originally aired January 2025. 274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photograph...
320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn’t hit it, and instead of spiraling… she transformed it into . If you’ve ever questioned whether you’re “cut out” for this business, this episode is for you. What to Listen For The mindset shift that turned “I only sold two” into “This was wildly successful.”Why numbers don’t tell the full story and how to spot hidden wins.How Susie reframed her results in secon...
319 - Scrolling Instagram and feeling like every photographer in your area is booked solid… except you? This episode breaks down what’s really happening when photography competition triggers that spiral — and how to shift your mindset so you can get back to serving, creating, and growing. What to listen for: The surprising emotional chain reaction your brain creates when you see photographers who look “busy” onlineWhy competition feels threatening even when it technically isn’tThe #1 thought...
318 - Your images are gorgeous… but your website? That might be another story. In this episode, I’m walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We’ll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions. What to listen for: The simple copy test that instantly reveals if your messaging is way too genericWhy too much text sends today’s skim-happ...
317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy—what it is, why it matters, and how it can completely change your client experience. Inspired by Heather’s real-life adventure at a used car lot, you’ll learn why the words you say matter far less than the energy behind them. What to Listen For ✔Why a “used car salesman vibe” has nothing to do with selling ✔ The surprising comment that set the tone for the entire car-buying exp...
316 - What if the secret to unstoppable confidence wasn’t about never failing but being willing to feel embarrassed along the way? In this week’s conversation, Heather and Susie unpack what it really takes to believe in yourself, even when the road gets rocky. Literally. What to Listen For The powerful mindset shift that helped Susie finally believe in herselfWhy confidence comes after action, not before itHow a muddy 4x4 adventure turned into the ultimate business metaphorThe question Heathe...
315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn’t guarantee a yes (and why that’s actually a good thing). What to Listen For: Heather’s 3 phases of the client journey and why phase 3 is the “Wait… what?!” momentThe truth about doing everything “right” and why tha...
314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing something shady, and how to shift your mindset so you can confidently sell without hesitation. What to Listen For: What the term “bait and switch” ...
313 - Let’s be honest, marketing your business can feel terrifying. 🙈 The thought of putting yourself out there? Instant heart palpitations. But what if visibility didn’t have to feel like self-promotion? In this week’s episode, Nicole and Heather uncover the fears that keep photographers hiding behind their cameras and how to shift your mindset so visibility feels like service, not bragging. What to Listen For The real reason photographers say “I don’t know how” to marketHow fear of judgment...
312 - Do you ever feel like the odd one out because you’re not chasing six-figure revenue? You’re not alone, and you’re not doing it wrong. This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value. What to Listen For: A simple test to know if money is your main driver—or just fuel for your missionThe happiness threshold: why security matters more than “more”...
311 - What would make someone walk away from a $250K legal career to photograph dogs? For Kelly McNamara, it wasn’t a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business that lights her up. What to Listen For The $250K “golden handcuffs” keeping Kelly stuck and what finally made her break freeHow following every ...
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Dude, I would have gone 100% Karen & talked to the manager if someone at my bank laughed in public about me!