[REPLAY] This episode originally aired January 2025. 

274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. 

According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! 

This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.

What to Listen For

• Why trust is no longer enough to make a sale—and what clients are really looking for instead.
• How subconscious sound patterns in your voice are sabotaging your sales without you realizing it.
• The #1 question to ask yourself before every client interaction to align your energy and intentions.
• How to stop giving away your power to clients and take control of the conversation.
• The hidden “masks” we wear when we speak—like the People Pleaser or Perfectionist—and how they block connection with clients.
• The science behind how your voice can increase your impact and income by 30–90%.
• Why being “authentic” is easier said than done—and practical tips to let your real voice shine.
• How your childhood experiences can influence the way you use your voice today.
• A powerful mindset shift to overcome fear of rejection during inquiry and sales calls.

Your voice is your most powerful sales tool—and Tracy Goodwin just gave us the blueprint to use it with confidence and purpose. By removing the “masks” that block connection and learning to stand on the solid ground of your expertise, you’ll not only attract more clients but also create an experience they’ll never forget.

Ready to dive deeper? Be sure to grab Tracy’s free audio resource, Command Any Space, at www.captivatetheroom.com/command. And don’t forget to subscribe to the Freedom Focus Photography podcast for more insights to grow your photography business with intention and freedom!

Connect with Tracy

• Command Any Space - FREE AUDIO TRAINING
• Tracy’s Website
• Ep. 128 - The Secret to Converting More Leads with Tracy Goodwin 
• Tracy's Instagram
• Facebook

Nicole's Resources

• Hair of the Dog Academy 
• Freedom Focus Formula 
• Elevate
• Commercial Pet Photography Academy

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.