317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy—what it is, why it matters, and how it can completely change your client experience. Inspired by Heather’s real-life adventure at a used car lot, you’ll learn why the words you say matter far less than the energy behind them.

What to Listen For

✔Why a “used car salesman vibe” has nothing to do with selling
✔ The surprising comment that set the tone for the entire car-buying experience
✔ How genuine service energy can instantly build trust
✔ Why “please buy this from me today” can feel totally fine (yes, really!)
✔ How pushy behavior shows up when someone’s in get-energy instead of serve-energy
✔ The real reason clients sometimes feel defensive or pressured
✔ A critical money lesson every creative business owner should know
✔ The moment Heather’s daughter spotted a sneaky finance trick (and what photographers can learn from it)
✔ The difference between empowering a client and manipulating them

Sales doesn’t have to feel icky, awkward, or pushy. When you lead with genuine service energy, clients feel supported—not pressured—and your sessions become easier and more profitable. Listen to the full episode to learn how to shift your sales energy and create client experiences that feel amazing for everyone.

Ready to elevate your sales? Hit play and let’s dive in.

IMPORTANT LINKS

• Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate
• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.