DiscoverEsthetician Podcast; Business tips for Estheticians
Esthetician Podcast; Business tips for Estheticians
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Esthetician Podcast; Business tips for Estheticians

Author: Kari Jo

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The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.

Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom.

After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm.



This podcast is for you if you’ve ever found yourself Googling questions like…


1. How do I get 20 clients a month consistently?

2. How do I get more rebooking without being pushy?

3. What do I say in a consultation to close clients?

4. Should I include retail in my program or sell it separately?

5. What do I say when a client wants results but won't invest?

6. How do I hire the right esthetician for my team?

7. What do I do if my new employee has no clients?

8. How do I get out from behind the chair without losing clients?

9. How do I coach my team instead of micromanaging them?

10. How much should I pay my employees?

11. Why am I booked but not making any money?

140 Episodes
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Send us Fan Mail You’re bringing money into your esthetician business, so why does it feel like there’s never enough left to pay yourself? In this episode, Kari Jo shares one of the biggest mistakes she made as an esthetician: overspending on back-bar products and supplies without realizing how much of her revenue was disappearing. You’ll learn how to create a simple back-bar budget based on your service sales, the 7% target Kari Jo used in her own business, and how to track your spending so ...
Send us Fan Mail Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to build a client experience that keeps them coming back. You’ll learn the eight phases of the client journey, why the time between booking and the first appointment matters more than most estheticians realize, how to reduce buyer’s remorse, create a m...
Send us Fan Mail If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patterson explains how to identify the biggest bottleneck in your business, use your numbers to decide what deserves your attention, and stick with one thing long enough to know whether it’s actually working. If you’re booked but not making money, you...
Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose yo...
Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more ...
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