DiscoverEsthetician Podcast; Business tips for Estheticians
Esthetician Podcast; Business tips for Estheticians
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Esthetician Podcast; Business tips for Estheticians

Author: Kari Jo

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The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.

Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom.

After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm.



This podcast is for you if you’ve ever found yourself Googling questions like…


1. How do I get 20 clients a month consistently?

2. How do I get more rebooking without being pushy?

3. What do I say in a consultation to close clients?

4. Should I include retail in my program or sell it separately?

5. What do I say when a client wants results but won't invest?

6. How do I hire the right esthetician for my team?

7. What do I do if my new employee has no clients?

8. How do I get out from behind the chair without losing clients?

9. How do I coach my team instead of micromanaging them?

10. How much should I pay my employees?

11. Why am I booked but not making any money?

137 Episodes
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Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose yo...
Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more ...
Send us Fan Mail This episode is sponsored by JuvPen Microneedling. New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem. She also shares ...
Send us Fan Mail If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive? In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consuma...
Send us Fan Mail Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money. You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, ...
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