Claim OwnershipEsthetician Podcast; Business tips for Beauty professionals
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© 2026 Esthetician Podcast; Business tips for Beauty professionals
Description
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
102 Episodes
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Send us a text Booked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer isn’t more clients—it’s a conversion system that turns “treat-me” facials into rebooks, retail, and reliable monthly revenue. We start with the foundation: knowing your numbers. You’ll hear a simple, practical method to track treatment and...
Send us a text We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages. • client testimonial on business growth • new year focus on money habits and tracking • psychology of avoidance and nervous system stress • difference between software data and knowing • three core metrics to...
Send us a text Korean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail. Angela shares the origin story that pushed her into formulation, then opens up her playbook: a fi...
Send us a text We share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve. • three times monthly payment rule for profit • monthly cash flow over sticker price • emotion and fear versus evidence and numbers • why tools don’t earn, systems and pricing do • demand testing through demos and pre-sell • categorize services to match your clientele • simple h...
Send us a text We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control. • defining runway and burn rate for solo practices • the three-month threshold for safe decisions • simple formula using cash, pre-booked revenue, and expenses • using three-month averages to smooth swings • why equipment does not...
Send us a text We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself. • big budget myth and why boost fails • choosing objectives that match outcomes • creative that works with sound off • hooks and headlines that earn clicks • mixing images and video post Andromeda • bu...
Send us a text We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness. • early career lessons from commission-only work • moving solo, hitting burnout, simplifying services • defining confidence as self trust, not perfection • industry rewards education over effort • choosing a n...
Send us a text The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world. We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch mo...
Send us a text We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline. • why clients don’t rebook and how to fix it • mailed newsletters as a tangible trust builder • the four-page monthly format that works • 80 percent fun, 20 percent education content mi...
Send us a text We coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast. • choosing the employee path to build skill and avoid solo overwhelm • aligning strengths with owner needs to fill gaps • narrowing to a tension relief facial niche with clear benefits • using mode...
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
Send us a text We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings. • why podcasting builds authority faster than social posts • naming a show with city and niche for podcast SEO • using partner interviews to expand local reach...
Send us a text Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking. We start by refining the opening question a...
Send us a text We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum. • base price as the non‑negotiable floor per minute • why copying “going rates” stalls new estheticians • the “no duh” pricing strategy for fast demand • belief and rebooking as growth drivers • time‑bound intro offers and FOMO framing • stepwise pr...
Send us a text We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing. • vendor gift sets versus DIY curation and sampling • treat-yourself positioning and VIP discounts on tools • build-a-gift bar with clear price tiers and fast packaging • corporate gi...
Send us a text Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership. Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Mic...
Send us a text The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum” Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship. • Working for someone else vs. going solo both mean starting from zero with client books • The reality: solo estheticians typically earn $30-40K while employed estheticians make $40-60K without overhead • F...
Send us a text Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients. • Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms • Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals • Write emails in your authentic voice rather than adopting an overly ...
Send us a text Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront. When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many...
Send us a text Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending. • Hiring someone new costs money for at least six months before becoming profitable • Employee turnover is extremely expensive and often indicates sy...
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