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We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.

• base price as the non‑negotiable floor per minute
• why copying “going rates” stalls new estheticians
• the “no duh” pricing strategy for fast demand
• belief and rebooking as growth drivers
• time‑bound intro offers and FOMO framing
• stepwise price increases tied to utilization
• packaging, add‑ons, and margin protection
• invitation for on‑air business audits

Link to - Mastering your base price in this episode - https://stan.store/EstheLaunchAcademy/p/profitdriven-pricing-master-your-pricing-

Apply to be featured on the Esthetician Podcast for a free business audit. Click the link in the show notes or visit www.karijopatterson.com to apply.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com