Claim OwnershipEsthetician Podcast; Business tips for Beauty professionals
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© 2025 Esthetician Podcast; Business tips for Beauty professionals
Description
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.
This podcast is for you if you’ve ever found yourself Googling questions like…
1. How do I get 20 clients a month consistently?
2. How do I get more rebooking without being pushy?
3. What do I say in a consultation to close clients?
4. Should I include retail in my program or sell it separately?
5. What do I say when a client wants results but won't invest?
6. How do I hire the right esthetician for my team?
7. What do I do if my new employee has no clients?
8. How do I get out from behind the chair without losing clients?
9. How do I coach my team instead of micromanaging them?
10. How much should I pay my employees?
11. Why am I booked but not making any money?
95 Episodes
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Send us a text The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world. We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch mo...
Send us a text We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline. • why clients don’t rebook and how to fix it • mailed newsletters as a tangible trust builder • the four-page monthly format that works • 80 percent fun, 20 percent education content mi...
Send us a text We coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast. • choosing the employee path to build skill and avoid solo overwhelm • aligning strengths with owner needs to fill gaps • narrowing to a tension relief facial niche with clear benefits • using mode...
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
Send us a text We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings. • why podcasting builds authority faster than social posts • naming a show with city and niche for podcast SEO • using partner interviews to expand local reach...
Send us a text Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking. We start by refining the opening question a...
Send us a text We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum. • base price as the non‑negotiable floor per minute • why copying “going rates” stalls new estheticians • the “no duh” pricing strategy for fast demand • belief and rebooking as growth drivers • time‑bound intro offers and FOMO framing • stepwise pr...
Send us a text We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing. • vendor gift sets versus DIY curation and sampling • treat-yourself positioning and VIP discounts on tools • build-a-gift bar with clear price tiers and fast packaging • corporate gi...
Send us a text Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership. Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Mic...
Send us a text The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum” Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship. • Working for someone else vs. going solo both mean starting from zero with client books • The reality: solo estheticians typically earn $30-40K while employed estheticians make $40-60K without overhead • F...
Send us a text Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients. • Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms • Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals • Write emails in your authentic voice rather than adopting an overly ...
Send us a text Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront. When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many...
Send us a text Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending. • Hiring someone new costs money for at least six months before becoming profitable • Employee turnover is extremely expensive and often indicates sy...
Send us a text Ever wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities. Kitty reveals her fascinating journey from marketing team member to editorial leadership, bringing a fresh perspective to one of esthetics' most respec...
Send us a text The aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple income streams beyond just providing services. • The money isn't what you think – most estheticians only take home about 7% of their revenue • Real financial freedom comes from developing assets outside your aesthetics services • Social med...
Send us a text Remember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation. Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to r...
Send us a text Retail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections. • Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs • Know your client community deeply before selecting products for your shelves • Create pop-up eve...
Send us a text Are you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need. The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant state of overwhelm creates an illusion of productivity while actually preventing strategic growth. As Keri Jo r...
Send us a text Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep. Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with ...
Send us a text What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth. Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clie...
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