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Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
111 Episodes
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Do you need a niche to start on Etsy? Yes… but not in the rigid, overcomplicated way the internet makes it sound. In this episode, I’m breaking down how beginner Etsy sellers can choose a niche without boxing themselves in too early. We’re talking about the difference between having a clear starting direction and being all over the shop, how to test product ideas properly, and how to use Etsy data like views, favourites, and search terms to refine your niche over time. Inside this episode, yo...
If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you. Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet. In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket. We cover: ✅T he simple Etsy listing structure t...
If you’re new to Etsy and everything feels messy, overwhelming, or like you’re doing loads but getting nowhere… this video is your reset. In this episode, I walk you through a simple, calm weekly plan for Etsy beginners and early-stage sellers who feel stuck, scattered, or unsure what to focus on next. We cover: – What to actually work on this week (not everything) – The one thing to stop doing if you want momentum – How to build progress without burnout – Why doing less in the right order ...
Etsy SEO feels confusing on purpose. And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress. In this episode, I break down Etsy SEO for beginners in plain English. No algorithm fear. No trending keywords. No constant listing refreshing. We cover: ✨ How Etsy search actually works (without the jargon) ✨ What keywords are… and what they’re not ✨ Where keywords matter, and where they really don’t ✨ Why refreshing listings doesn’t ma...
Struggling to make sense of your Etsy listings? In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking. You’ll learn: • What makes someone click a listing • Photos vs titles vs descriptions (in the right order) • A simple listing structure you can follow • What NOT to obsess over yet Perfect for early-stage Etsy sellers who want clarity, not chaos. Subscribe for practical Etsy and handmade business advice t...
If you’re stuck setting up your Etsy shop and haven’t made your first sale yet, this video is for you. In this episode, Steph breaks down the bare minimum you actually need to open an Etsy shop properly, without overthinking, over-preparing, or faffing with things that don’t matter yet. This is for complete beginners who feel “busy” but not progressing and want clear permission to stop tweaking and start selling. You’ll learn: 👉 What you must set up before opening your Etsy shop (and what ...
Just opened an Etsy shop and already feel overwhelmed? This video is your calm reset. I’m breaking down what Etsy actually expects from brand new sellers, what you can completely stop worrying about for now, and why feeling lost at the start doesn’t mean you’re doing it wrong. If you’re new to Etsy and want to start without panic, guesswork, or burning out before your first proper sale, watch this before you do anything else. ✨ Want a calm checklist instead of guessing? The Handmade Busi...
Canva can make you money. But if you’re treating it like a shortcut to passive income, you’ll just end up with a very tidy Canva folder and… no sales. In this video, I’m breaking down 5 real ways to make money with Canva in 2026. No hype. No “sell one template and retire”. Just honest, workable routes that actually make sense, especially if you sell on Etsy. You’ll learn: 👉 The 5 Canva money routes that actually work 👉 Exactly what to create for each one (not vague ideas) 👉 ...
If you’re stuck around £100–£2k a month on Etsy and your current plan is “maybe I just need more products”… we need to talk. In this episode, I’m breaking down my 2026 Etsy profit playbook and how six-figure Etsy shops are actually built - quietly, calmly, and without burning yourself into the ground. This isn’t hustle advice. It’s structure, clarity, and knowing what actually moves the needle. We’ll cover: 👉Why more products usually stall growth (not scale it) 👉The difference between niche d...
Getting Etsy views but no sales can feel maddening. Because if people are clicking… why aren’t they buying? In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without: - more traffic - more posting - or weeks of faffing with SEO If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem. We’ll cover: - Why clicks ≠ sales (and what buyers actually need to feel safe buying) - The photo...
Ever look at another Etsy shop and think “How are they doing that… when I’m working just as hard?” Same platform. Same niche. Same handmade chaos. Yet some Etsy sellers quietly scale while others feel permanently behind. In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things. Spoiler: It’s not luck. It’s not talent. And it’s not the Etsy algorithm hating you personally. We’...
Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you? In this video, I’m walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started. This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you’re: Brand new to Etsy Stuck in research mode and not actually opening your sho...
You keep hearing people talk about Etsy trends for 2026… but what does that actually mean for your Etsy shop, your products, and your income? In this video, I’m breaking down the handmade economy in 2026 and the trends that actually matter for handmade sellers. Not vague predictions. Not Pinterest aesthetics. Real shifts in buyer behaviour and how to turn them into products, listings, and content that sell. We’ll cover: What the handmade economy really looks like heading into 2026 The bigge...
You keep hearing rumours about Etsy updates, fee changes, algorithm tweaks and “big changes coming in 2026”… and it’s enough to make any seller panic. In this episode, I’m breaking down how to future-proof your Etsy shop without trying to predict every update or burning yourself out in the process. We’ll talk honestly about why Etsy is always changing, what you can and can’t control, and how to build a business that doesn’t fall apart every time Etsy moves a button. You’ll learn: • Why wai...
January hit… and your Etsy sales fell off a cliff? Before you spiral, open Indeed, or convince yourself your shop is doomed, take a breath. This episode is here to talk you down and give you a clear, calm plan for navigating the post-Christmas slump without burning everything to the ground. In this episode, Steph walks you through why January sales drops are completely normal for handmade businesses, how to read your December Etsy stats properly, and the small, practical tweaks that actuall...
Holiday Replay: Our 2nd Most-Popular Episode of 2025 🤶 🎅 We’re rerunning the Start-Your-Shop Checklist because it helped a ton of makers stop faffing and finally launch. No waffle. No scare tactics. Just the order of steps that actually works. What you’ll learn: A simple setup that makes you want to sit down and createTarget market + niche, done without a headacheA USP that isn’t “I make it with love”Naming your shop (short, memorable, available everywhere)Legal bits + money basics without th...
Holiday Replay: Best of 2025 ☃️ We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next. In this episode, you’ll learn: • The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore) • The 7 signals Etsy uses: rele...
Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨ In this chat we get practical, not precious: • 📸 iPhone photos that actually sell – no fancy kit, just light and intention • 🎯 Your niche is your flag – plant it, own it, stick to it • &nbs...
If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you. Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋). You’ll learn: 💡 The 4P framework: Plan, Prepare, Post, Protect 🧠 How to crea...
If you’ve ever hit “post” on Instagram and heard crickets… this one’s for you. In this episode, Steph breaks down a simple 15-minute visibility routine that’ll wake your account back up and get your posts seen again – without spending a penny on ads. You’ll learn exactly what to do before, during, and after you post so the algorithm knows you’re alive and active, not just shouting into the void. No hacks, no fluff – just a proven rhythm that warms up your audience, boosts your reach, and br...
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I love this podcast! so informative and uplifting. every episode is filled with valuable information that we can actually use in our businesses. thank you for giving all this free information ❤️
Hey, it is a great episode. I loved it. I really hope you create more of this kind of episode rather than only etsy focused.