DiscoverHow To Be A Handmade Boss#84 - Why More Etsy Listings Won’t Fix Your Sales Problem
#84 - Why More Etsy Listings Won’t Fix Your Sales Problem

#84 - Why More Etsy Listings Won’t Fix Your Sales Problem

Update: 2025-10-15
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Think slow sales mean you need to add more products? Think again.

In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.

We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up

Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.

🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.

FREEBIE: The “More Listings” Myth Fix Worksheet  

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If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

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B-Roll Checklist

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#84 - Why More Etsy Listings Won’t Fix Your Sales Problem

#84 - Why More Etsy Listings Won’t Fix Your Sales Problem

Steph Cole-Lewis