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The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
39 Episodes
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#038. Thinking about starting a candle business but not sure where to begin? In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working with 464 soy wax. After building our candle company to over $2 million in revenue in under four ...
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business. We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trai...
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue. • choosing candles vs wax melts based on demand and production • validating a product line before expanding formats • matching marketing channels to buyer behavior • using markets, wholesale, and private label to grow • building skills in social, ads, and design to dr...
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money. We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently. Inside this episode, you’ll learn: • The essential candle making supplies you actually n...
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong. • deciding when to form an LLC and get permits • where to find maker-friendly insurance and what it covers • sourcing labels, vessel MOQs, and split shipping tactics • five starter fragrances that sell across audiences • handlin...
We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money. • choosing Shopify for e‑commerce and POS • carrying Square as a no‑signal backup • running subscriptions with Appstle • starting email on Shopify, upgrading to Klaviyo • using Meta Ads Manager with simple weekly checks • turning on Google Merchant for product visibil...
#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsetting We share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability. • seven goal areas that support each other • emotional targets and mindset you want • one skill that unlocks leverage • physical habits that protect en...
#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the providers we tried, and the costs that actually make sense for a young brand. From there, we get tacti...
#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging? In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum. We cover how to let the ma...
#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire with confidence, protect your quality, and regain capacity to grow without jumping straight to a full-time payroll commitment. We start by separating working in your business from working on your business, then pinpoint the first tasks to delegate for...
We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales. • defining a niche you belong to and customer research • building systems for batching, production, budgeting, inventory • tracking analytics to spot trends and pivot • realistic effort in a saturated market • collecting emails and using content pillars • seeking edu...
#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today. • diversifying beyond social into website, wholesale, private label, and fundraisers • using email as the primary promotional tool with quality list building • setting lucrative pop‑ups around 25% to convert site visitors • wick tes...
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark action, reduce friction, and turn first-time buyers into repeat customers through December. We start with discount psychology and why 25% often blends into the noise while 30% creates a meaningful pause and 40% unlocks fence-sitters. From there, we desig...
#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market feedback, legal musts, and why social followers don’t equal sales, then wrap with a bonus mindset shift. • choosing a niche that creates superfans • defining target customers and price anchors • writing copy and designing packaging for one person • collecting...
#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rules, calendar timing, and systems that turn interest into daily sales. • separating home and work to avoid burnout • setting up Shopify with strong photos and pop-ups • offering meaningful welcome discounts tied to margins • building email flows for welc...
#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth. • why a classic year‑round line beats seasonal hype • letting customers decide your signature scent • the real costs of adding more products • supplier turnover risks on oils and vessels • focus, repetition and recognition in marketing • reusing content assets ...
#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, and cutting COGS, using hard numbers and simple steps. We share exactly what worked for us as we grew from $1.5k invested to $1.5M in sales. • startup budget realities and lean inventory planning • niching down, target customer clarity, and faster testing • when to move from home to warehouse or retail • retail vs wholesale vs private label tra...
#020 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** A one-page press release can change your entire demand curve—if it’s written for real people on deadline. We walk through the exact PR playbook that took our candle brand from a spare-room studio to local TV, national write-ups, and wholesale calls, all without a PR firm or ad spend. The method is ...
#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels. • Understanding the crucial difference between wholesale (selling at 50% of retail price with ...
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