From Maker to Merchant: Wholesale Strategies That Actually Work
Description
#019 and Part 9 of Build A Candle Business series.
**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **
Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels.
• Understanding the crucial difference between wholesale (selling at 50% of retail price with upfront payment) and consignment (splitting sales proceeds, typically 60-40)
• Pricing candles correctly for wholesale requires working backward from retail price, ensuring adequate profit margins when selling at half price
• Researching potential retail partners thoroughly before outreach, including their price points, aesthetic, and customer base
• Crafting effective wholesale outreach emails that focus on how your candles will benefit the retailer's business, not just product features
• Following up consistently, as over 70% of wholesale accounts come from follow-up communications
• Being strategic with samples, reserving them for high-priority potential accounts
• Creating a digital wholesale catalog that's easily accessible via link rather than attachment
• Maintaining regular communication with wholesale accounts to encourage reorders
Download our free wholesale guide at candlebusinesspro.com/wholesale101 for more detailed information on building successful wholesale relationships.
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