#015 and Part 5 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

Sabastian shares strategies for rapidly testing candles, selecting strategic sales channels for an elevated brand, and determining profitable pricing for the new gender-neutral "Without" candle line.

• Testing three wick sizes simultaneously to speed up product development
• Documenting every test burn with photos and detailed notes
• Starting with supplier-recommended wick lines rather than experimenting widely
• Being selective with sales channels for an elevated brand experience
• Controlling the narrative by focusing on direct-to-consumer through Shopify
• Targeting specific retailers for wholesale rather than using marketplace platforms
• Calculating true cost of goods including vessels, packaging, and labeling
• Aiming for 5X markup to allow room for marketing and growth
• Pricing based on target customer value perception, not competitor prices
• Considering wholesale requirements when establishing retail pricing
• Expanding into gender-neutral perfumes with scents matching the candle line

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