Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity
Description
#012 and Part 2 of Build A Candle Business series.
**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **
We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a brand new candle business from scratch, building on our experience growing Garcinet Beacon Candle Company to $1.3 million in retail sales.
• Avoid using "Candle Co" in your brand name as it's oversaturated and limits future growth potential
• Choose a name that invokes thought and curiosity rather than personal names or initials
• Search the USPTO website (uspto.gov) to ensure your desired name isn't already trademarked
• Always secure a .com domain - 98% of users will try this extension first when searching
• Set up professional email addresses using Google Workspace for credibility ($6/month)
• Register consistent social media handles across all platforms, even ones you don't plan to use immediately
• Trademark registration costs approximately $250-350 and takes about a year for approval
Like and subscribe to help us reach more candle entrepreneurs! Check out our partner Tuato wax melters using the exclusive discount link in the notes below. Visit candlebusinesspro.com for free resources including supply lists and join our Facebook group to see behind-the-scenes content for our new "Without Permission" brand.
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