From Trend Chasing to Timeless: Building a Candle Brand That Lasts
Description
#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth.
• why a classic year‑round line beats seasonal hype
• letting customers decide your signature scent
• the real costs of adding more products
• supplier turnover risks on oils and vessels
• focus, repetition and recognition in marketing
• reusing content assets every 60–90 days
• three growth levers: customers, AOV, frequency
• sales channels: markets, wholesale, parties, fundraisers, subscriptions
• email automations that convert and re‑engage
• time blocking and simple systems that scale
Thank you so much for tuning in today. If you have found this episode helpful, I would love a like and/or subscribe to this podcast or if you're watching on YouTube. You can always get our free downloads at our website at candlebusinesspro.com. And we would love to see you inside of the inner circle if you want to become a member today.
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