The Entrepreneurial Therapist Podcast

In this episode, I'm joined by Natalie Moore, a therapist and SEO expert who has spent years learning how to help therapists become more visible online. We talk about what's changing in SEO and AI search, how keyword research can help you understand what potential clients are actually looking for, and why the right strategy starts with a hypothesis rather than simply choosing a handful of keywords. Natalie and I also break down what it really takes to signal to Google and AI that you are a legitimate, trusted provider in your area. If you want your practice to be found by the people who are already searching for the exact services you provide, this conversation will give you a much clearer picture of where to focus and what to build next.   Topics Covered in this Episode: 2:58 - How Natalie accidentally turned a client-getting skill into a second profession 6:32 - The first question to ask before choosing a single keyword 9:14 - Why one seemingly simple search query can reveal an entire SEO strategy 12:21 - The missing signal that could be making your location harder to find 15:47 - What Yelp can and cannot do for your practice 18:42 - Why your Google Business Profile may matter far beyond Google 21:31 - The unexpected way colleague reviews can influence AI recommendations 23:18 - Why targeting fewer keywords might actually get you further   Resources Mentioned: Register for the SEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop SEO Intensive Course Mangools Keyword Research Tool Link   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI continues recommending me. I'll also share why this approach is producing results much faster than some of the traditional marketing strategies I've relied on in the past. I'm getting practical about the things therapists can start doing now, from understanding why competing practices are being recommended, to building more specific reviews, strengthening your presence across the internet, and making sure AI can actually verify that you're a real, credible professional. If you want to finish 2026 strong and enter 2027 with a marketing strategy built for where search is headed, this episode will give you a look at what I'm paying attention to right now.   Topics Covered in this Episode: 1:35 - Why the old marketing timeline started feeling impossible 4:10 - The question I'm asking AI about my competitors 6:35 - What AI can reveal about why someone else gets recommended 9:05 - The subtle connection between SEO and GEO 11:30 - Why the right kind of review may matter more than you think 14:15 - What AI needs to see before it can vouch for you 16:35 - The online profiles you may be overlooking 18:30 - Why the next 90 days could change your 2027  ---------------------------------------- WORKSHOP REGISTRATION: Register for the GEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop -------------------------------------------  Thanking Our Sponsors:  Find out more about Alma here: helloalma.com/danielle  Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle  

What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is often far more effective than a traditional sales pitch. Whitney also shares how therapists can create meaningful connections with pastors, provide value to churches, navigate dual relationships, and turn those relationships into referrals and community collaborations. We also talk about the spectrum of faith-based practices and how you can incorporate faith into your branding and practice in a way that feels authentic to you. Topics Covered in this Episode: 3:14 - The first step to connecting with churches 5:35 - Why warm introductions can change everything 8:11 - What pastors actually need from therapists 11:10 - Turning relationships into referrals and collaboration 13:30 - One creative way to become a church's go-to therapist 15:16 - Finding your place on the faith-based practice spectrum 18:05 - Building a business around both strategy and faith   If you're a therapist who wants to grow a practice that reflects your values while serving your community, tune into this episode for ideas to help you think differently about networking, referrals, marketing, and what a faith-based practice can actually look like.   Resources Mentioned: Connect with Whitney: https://www.wisepracticeconsulting.com/   Free Tips For Marketing and Networking with Churches: https://wisepracticeconsulting.aweb.page/p/7a89ac77-233e-4785-b25f-de5fa6860551   Listen to the Wise Practice Podcast: https://www.youtube.com/@wisepracticeconsulting  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the conversations you are avoiding are actually the conversations your team needs you to have? In this episode of The Entrepreneurial Therapist, I'm tackling one of the biggest things I see holding therapists back from scaling: the fear of having hard conversations. Whether you're managing clinicians, a VA, an executive assistant, or an online business manager, avoiding uncomfortable conversations can create a culture of avoidance that ultimately limits your growth.  I'm breaking down why empathy and sensitivity, while essential strengths for therapists, can sometimes make leadership harder, and why being honest with your team is actually an act of kindness. Topics Covered in this Episode: 4:32 - The mindset shift that changes how you show up as a leader 6:18 - Why your empathy might be making leadership harder 9:02 - The part of a team member's reaction that is not yours to manage 11:26 - How to build the muscle of having uncomfortable conversations 13:42 - The CEO habit that gives you a completely different view of your business 16:04 - What managing different personalities can teach you about leadership 18:03 - Why your leadership starts with the cup you are pouring from   If this episode resonates with you, I'd love for you to take the conversation one step further. Send me a DM on Instagram and let me know what you're taking away from this episode, or share it to your stories and tag me.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What would happen if you stopped trying to market your practice everywhere and focused only on what actually works? In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers. Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.   Topics Covered in this Episode: 2:45 - The unexpected source of Laurel's best-fit clients 5:10 - Why she stopped trying to be everywhere online 7:02 - The networking system that keeps relationships going 10:18 - How she uses AI to make networking easier 14:06 - What actually makes referrals turn into clients 17:24 - The SEO strategy that helped her virtual practice grow 20:11 - How she built hundreds of backlinks   If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!   Resources Mentioned: Connect with Laurel: www.laureltherapy.net  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.