The Entrepreneurial Therapist Podcast

What does it actually take for a therapist to work with brands? I'm welcoming back Kelly McKenna to talk about brand deals, a nuanced topic that not many people are speaking to, and one so many of you have told me is a goal going into 2027. Kelly runs two Instagram accounts, Sit with Kelly (close to 90,000 followers) and Business of Therapy (over 50,000), and has partnered with brands on both. She shares what it looks like to land those deals and why even she still pitches for about half of them. We talk about how to tell if branded content would fit naturally on your page, why most therapists don't have to worry about burning out their audience, and how to pitch brands without sending a media kit right out of the gate. Kelly also shares how to keep a brand happy once you're working together, and why the professionalism therapists already have is a real advantage.   Topics Covered in this Episode: 5:26 - What happens when one brand wants both audiences 8:53 - The first question to ask before you chase a brand deal 11:04 - Why therapists rarely have a "too much sponsored content" problem 13:22 - The pitch approach that gets a response (and how long to follow up) 15:35 - A smarter way to figure out which brands to pitch 18:12 - Why brand deals can be lucrative, and what keeps them going 20:39 - What to ask a brand before you ever hit record 21:42 - The relationship move that can turn a "no" into a "yes" in six months   If you're hoping to work with brands in 2027, tune in and take notes on how to get started, how to pitch, and how to build partnerships that last.   Resources Mentioned: Follow Kelly on Instagram: https://www.instagram.com/businessoftherapy/  Reels Membership (1 month free for podcast listeners): https://daniellebswimm--businessoftherapy.thrivecart.com/reels-membership-1-mo-free/   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

If you looked at my bank account, what would it say about your priorities? I pulled up everything I spent in the business this year as I head into Q4, and I'm sharing it all. Some of it I'm really proud of, and some of it was me trying things without being careful about where the money went. I'm walking through the places I invested the most, from my health to my own support to my team, and what I learned from seeing it all in one place. I'm also talking about why I'm choosing one focus at a time instead of implementing everything at once, how I'm approaching leadership and AI with my team, and what "going pro" means for how I show up in 2027. I'm even sharing the office changes I've been putting off because I told myself they were small. Topics Covered in this Episode: 2:14 - Why my health is the biggest line item I don't apologize for 6:32 - The free habits that change how I work 7:59 - Why I'm paying for both a mastermind and a 1 to 1 coach right now 11:04 - The one thing I'm choosing to focus on, and what I'm setting aside 12:18 - What my six-year-old taught me about leading a team 15:06 - How I'm getting the people behind the scenes up to speed on AI 16:41 - What "going pro" looks like for my business 19:24 - The investment you might be talking yourself out of   If you're wondering whether your money is going where your priorities really are, tune in and take a look at your own year with me.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if the biggest thing standing between you and a higher income in 2027 isn't your strategy, but how you spend your week? I'm recording from Miami after a retreat, and I'm talking directly to the therapists who are the breadwinners and need to make more money without losing their values. We get into the guilt many therapists carry around money, and why I think the story you tell yourself about it matters. Then I walk through what I'd do with the last 90 days of the year. I talk about auditing your time, figuring out which season of business you're in, and choosing one thing to get really good at instead of chasing ten. I also share why the plan has to be simple enough to follow on your worst, most tired day, and why the people around you may be shaping your 2027 more than you realize. Topics Covered in this Episode: 2:22 - Why making money can feel wrong for therapists 7:36 - The one thing that shows me where your year is headed 10:14 - The four seasons every business moves through 12:47 - The ATM analogy and the part most people skip 15:18 - Why I want you to stop doing everything at once 19:03 - Why your plan has to work on your most tired day 21:21 - The number of reps it really takes, and what it asks of your ego 22:36 - Who you're around, and why it matters more than you think If you're a therapist who wants to make more money in 2027 and still feel aligned with your work, tune in and start with what you can do in Q4.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.   

A failed launch can give you the exact information you need to build an offer that sells. In this episode, I'm talking with Dr. Annie Krajewski about building a second revenue stream while running a full private practice. We talk about her failed first launch, the market research that changed her approach, and how she turned that feedback into an offer that brought in 18 therapists at nearly $2,000 each. We also talk about why you have to keep talking about your offer, the power of relationships, investing in support, and what it really means to go all in before you have proof. If you've been thinking about creating an offer beyond your caseload, this conversation is full of practical lessons you can take into your own business.   Topics Covered in this Episode: 2:05 - The business idea that started as something much smaller 4:10 - What happened when the first launch completely flopped 6:05 - The research that changed the direction of the offer 9:15 - Why the same message may need to be said far more often than you think 11:35 - The unexpected role relationships played in the launch 14:05 - What it really means to "go all in" before you have proof 16:40 - How belief can change the way you show up in your marketing 19:10 - The shift from one-to-one work to impacting many   If you've been sitting on an idea for an offer, wondering whether people will actually buy it, or waiting until you feel more certain before going all in, tune in to hear Annie's real experience building hers. You'll walk away with a different perspective on failed launches, market research, messaging, and what it takes to build something beyond your caseload.   Resources Mentioned: Connect with Dr. Annie: https://everbetherapy.com/  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

What could the therapy world look like in 2027? I'm sharing the trends I'm watching now, from rising demand for mental health services and peptide therapy to the growing role of AI in therapy, marketing, and healthcare. I'm also talking about the challenges coming from insurance companies, why therapists may need to get more vocal about their approach to AI, and why I think all of this disruption could create more opportunities for therapists, both inside and outside the therapy room.   Topics Covered in this Episode: 2:41 - Why demand may keep outpacing supply 6:32 - The treatment trend therapists may see more of 10:05 - What happens when AI starts recommending therapists 11:49 - Why therapists may need to find their voice on AI 14:52 - Where insurance and AI could collide 16:58 - Why therapist visibility could become more valuable If you're wondering what 2027 could mean for your practice, your visibility, and your future as a therapist, tune in and hear the predictions I'm making now.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.