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The Entrepreneurial Therapist Podcast

Author: Danielle Swimm

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Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place!

Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way.

The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started!

Launching 23 Feb 2022
207 Episodes
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What would actually happen to your business—and your family—if you suddenly couldn't work? This question has been sitting heavy on my heart, especially as a single parent, a homeowner, and a business owner who has experienced unexpected seasons of not being able to work in the past. In today's episode, I'm taking you behind the scenes of the systems, savings, and safety nets I'm putting in place so my business can not only survive but thrive through a crisis. Then, I sit down with legacy consultant Colleen Watson to dive deeper into the legal, financial, and emotional layers of planning for emergencies, succession, and the long-term future of your practice. This conversation is equal parts grounding and empowering. We explore what it really looks like to protect your clients, income, and family if something catastrophic happens—and how simple, doable steps can drastically reduce your anxiety. Whether you're a solo therapist, a group practice owner, or somewhere in between, this episode will help you finally tackle the stuff you've probably avoided but desperately need. Topics Covered in this Episode: 2:11 - The moment I realized my business wasn't prepared for a major crisis 5:33 - The #1 thing that lets me sleep better at night (hint: it's not insurance) 12:31 - Colleen's "dip your toe in" starting point that reduces overwhelm instantly 18:17 - The Plan B people every therapist needs—and how to choose them wisely 23:32 - The truth about succession plans and why you need one earlier than you think 26:47 - The often-forgotten insurances that protect your practice, home, and income 29:48 - What happens to your business assets if you die—and how to safeguard your family 31:55 - The yearly task that prevents chaos, conflict, and heartbreak for your loved ones   Resources Mentioned: Grab Colleen's Starter Kit: https://lp.constantcontactpages.com/sl/Qz7o8FR/legacykit   Get the NOK Box Checklist: https://lp.constantcontactpages.com/sl/FytX8TJ/NOKBox Connect with Colleen: www.centuryplantbusinessservices.com  cwatson@centuryplantbusinessservices.com   calendly.com/centuryplant 
What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting.   Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop  Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
What do you do when life feels impossible… but your business still needs you? In this episode, I'm getting honest about something most people never talk about publicly: how to scale your practice when life absolutely sucks. I'm sharing the real mindset shifts, identity work, and business decisions that have helped me keep going—even in seasons where motivation disappears, personal life feels chaotic, and showing up online feels inauthentic. If you've ever felt like you're putting on a mask just to keep your practice running, this conversation will feel like a deep exhale. Together, we'll explore how to use the hardest seasons as catalysts for building a more sustainable business, why intense rest is sometimes the most productive strategy, and the surprising reason you may actually be more likely to hit your goals right now—not less. This heart-to-heart is meant to help you feel seen, supported, and grounded in the truth that your dreams are still possible, even when life is messy. Topics Covered in this Episode: 4:55 - Why your hardest seasons can teach you how to structure a stronger business 6:47 - A surprising mindset shift that makes hitting your goals more likely 8:34 - How to reframe breakdowns, burnout, and life crises into fuel for growth 10:56 - Using your story to help others (when the time is right) 12:40 - The power of intense rest and why it feels so uncomfortable 14:54 - The "delusional" mindset entrepreneurs need to scale through anything 16:30 - Why community matters most when you're at your lowest End of Year Planning Workshop is next week! For one powerful hour, I'm walking you through exactly how I plan my entire year as a multi-business owner and busy mama — and I'll guide you step-by-step through building your own plan, too. Don't miss this chance to start the new year with absolute clarity and direction. Join here: https://danielle-s-school8.teachable.com/p/end-of-year-workshop Resources Mentioned: End of Year Planning Workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop
Have you ever wondered how much easier content creation could feel if AI actually sounded like you? In this episode, I'm sitting down with social media strategist and AI expert Talisa Pina to break down the exact process for using AI to save time, spark ideas, and create content that still feels deeply human. We explore why so many creators feel overwhelmed by AI, how to overcome the fear of "doing it wrong," and the step-by-step method for training any AI tool to understand your voice, your niche, and your goals. I also dig into the real questions that content creators and therapists have been asking: Where do I even start? How do I train AI using my reels? How do I prevent it from sounding robotic? And how do I use AI as a thought partner instead of a copy-paste shortcut? Whether you're burned out from endless content creation or curious about how AI could uplevel your strategy without sacrificing authenticity, this conversation is loaded with clarity, relief, and practical steps you can implement today. Topics Covered in this Episode: 7:10 - How to turn your old Reels into a powerful AI training tool 8:47 - The truth about why your AI captions sound robotic 10:27 - How long it really takes to train AI (and what makes it quicker) 13:40 - ChatGPT vs. Claude: which platform wins for social content 16:56 - A single prompt that turns AI into your strategic thought partner 19:24 - The mistake most creators make when planning content with AI 22:01 - The biggest difference between creators who use AI… and those who don't   If this episode sparked ideas, gave you clarity, or made AI feel a little less intimidating, I'd love for you to hit subscribe, leave a quick review, and share this episode with another therapist or content creator who could use these tools right now. Resources Mentioned: Fill Your Caseload With Private Pay Clients & Build Your 6-Figure Private Practice: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page   Connect with TalIsa: Socially-ez.com instagram.com/socially.ez  
How do you scale your impact as a therapist without sacrificing motherhood, alignment, or joy? In this episode, I'm sitting down with Carly Costello — known as EMDR with Carly — to go behind the scenes of how she built multiple revenue streams while staying committed to her values as a mother. We dig into her journey of growing a thriving insurance-based group practice in West Virginia, expanding into EMDR consultation online, and building a niche Instagram audience that deeply trusts her expertise. We talk about the mindset shifts that helped her go from full time solo therapist to a CEO with five therapists on her team and a global reach through her consulting offers. We also explore how she strategically uses Instagram — not for viral fame, but for genuine connection — and how networking, simple visibility, and slow growth led her to sell out her first EMDR consultation cohorts for both therapists seeking certification and consultants-in-training. Carly gets real about expanding her vision while expanding her family (yes, she bought her office building while having a newborn!), navigating mom guilt, and trusting that building the business now will create more freedom for her daughter later.  Topics Covered in this Episode: 2:09 - How Carly built multiple revenue streams including a thriving group practice + EMDR consultation online 4:36 - The mindset and accountability shifts that made major growth possible 7:22 - Growing pains & boundaries when suddenly doubling your staff 18:47 - Scaling while having a newborn + buying her office building (yes, at the same time) 20:42 - The support + structure that keeps big goals moving even when life gets full If you've been dreaming of diversifying your practice or reaching beyond your state lines, this episode will show you what's possible and what it really looks like behind the scenes. Tune in now, get inspired, and walk away with ideas you can start applying today.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Apply for our New Year Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind View Carly's Website: www.emdrwithcarly.com Connect with Carly on IG: https://www.instagram.com/emdrwithcarly
Have you ever wondered what actually goes into showing up for your podcast audience week after week? In this milestone 200th episode, I take you behind the scenes of The Entrepreneurial Therapist Podcast — the lessons, the growth, the messy real-life moments (including recording with my feet in a foot warmer), and what this journey has taught me. I share the mindset that helped me stay committed, why I view this podcast like a high-value service people are paying for, and the exact strategy that has helped the show grow significantly in the last six months. I'm also answering your raw and honest questions from Instagram — from what niches are thriving right now, to how to navigate the business side of therapy while going through the hardest seasons of your personal life. Whether you're dreaming of launching a podcast or scaling beyond your current capacity, this episode will help you think bigger while protecting your most valuable resource: you. Topics Covered in this Episode: 0:59 - Why this milestone episode is a behind-the-scenes Q&A celebration 2:24 - How entrepreneurship creates flexibility for working moms 3:44 - The mindset + commitment behind 200 weekly episodes 7:28 - Treating your podcast like listeners are paying for it 9:49 - Why podcasting feels lonely at first (and when that changes) 10:51 - How I structure production so weekly episodes are realistic 14:43 - What 7-figure entrepreneurs do differently to protect their energy 17:34 - Navigating business during a divorce, grief, or your hardest season 21:51 - Niches that are thriving right now — and why they stand out If this episode inspired you or gave you a peek inside what's possible, the best way to say thanks is to hit follow, leave a review, and share it with another therapist building something bold this year. You showing up here every week is what keeps this show going and I can't wait for the next 200 episodes with you!   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
Want to learn how therapists can use AI to work smarter—not harder? In this episode, I'm joined by Uriah Guilford, founder of The Productive Therapist, to talk about the five most powerful ways you can use AI to streamline your practice, boost productivity, and prevent burnout.  From writing your clinical notes to creating a virtual business coach, automating admin tasks, and even using AI to answer your phone, Uriah breaks down how to integrate these tools ethically and effectively without losing the human connection that makes therapy so meaningful. Topics Covered in this Episode: 4:17 - The five most practical ways therapists can use AI in private practice 7:06 - How AI-written progress notes are saving time (and sanity) 11:15 - Building your own "AI business coach" to guide growth and strategy 15:32 - Fresh, creative ways to use AI for marketing and content creation 19:25 - How to cut admin overload using AI for email and task management 23:20 - Meet the AI receptionist: answering calls, booking consults, and more 26:32 - Navigating ethics, consent, and client comfort around AI 28:53 - The response-time advantage that's helping practices grow faster Ready to see what AI can do for your practice? Tune in now and learn how to use technology to elevate your therapy practice.   Resources Mentioned: Want my free AI Guide to Attracting More Clients? Download it here: https://www.theentrepreneurialtherapist.com/guide Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Connect with Uriah: https://productivetherapist.com/  Productive Therapist YouTube Channel: https://www.youtube.com/@productivetherapist  Listen to The Productive Therapist Podcast: https://pod.co/the-productive-therapist-podcast
Have you ever felt like scaling your business was draining the very energy you need to make it work? In this episode, I'm sharing how I've learned to protect and rebuild my energy while scaling and why that's the real secret behind every successful entrepreneur.  This is what it actually looks like to sustain high-energy seasons (like running three back-to-back live launches) without burning out. We'll talk about the physical, mental, and emotional sides of managing your energy, how to find white space in your schedule, and why your "why" matters more than any strategy. If you've ever felt like you're running on empty while chasing big dreams, this one's for you. Topics Covered in This Episode: 1:22 - The truth about managing energy through intense seasons of growth 3:15 - Why your problem isn't that you're doing too little 5:00 - The two biggest energy drains you probably haven't noticed yet 8:09 - The kind of why that will carry you through your hardest seasons 11:40 - How to use anger, loss, or frustration as powerful motivation 13:05 - The importance of knowing your on and off seasons in business 14:35 - The mindset shift: "Did I rest enough to work?" 15:45 - Why high-performing entrepreneurs obsess over their physical health   Ready to stop running on fumes? Tune in to learn how to protect your energy, reclaim your drive, and scale your business with clarity and purpose.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
What does it really take to step out of burnout and into the CEO role of your practice, without sacrificing your family or freedom along the way? In this episode, I sit down with Megan Richert, owner of Bloom Maternal Therapy, to unpack her inspiring journey from solo therapist to thriving group practice leader. We dive into the mindset shifts, systems, and strategic decisions that helped her double her intakes, scale her team, and reclaim her time—all while still picking her kids up from school every day. You'll hear how Megan went from feeling isolated in solo practice to confidently leading a team of nine, and how she built a business that thrives even when she steps away. If you've ever wondered how to scale sustainably, lead with balance, and create a business that supports your life instead of the other way around, this episode is your roadmap. Topics Covered in This Episode: 3:21 – The turning point that pushed Megan to transition from solo to group practice 7:09 – The mindset shift that helped her scale from owner to true CEO 10:25 – How she learned to delegate, delete, and focus on what moves the needle 12:11 – The strategy that doubled her consult calls—without working more hours 13:44 – Building a business that runs even when life requires rest 15:32 – The honest truth about "doing it all" and the help behind the scenes 17:10 – How she overcame scarcity mindset and leaned into sustainable growth 20:02 – The single piece of advice she'd give therapists ready to scale If this episode spoke to you, make sure you're subscribed so you don't miss future conversations that help you scale with intention and freedom. Leave a quick review to help more therapists find the show and come hang out with me on Instagram @entrepreneurialtherapist for more tools, strategies, and behind-the-scenes insights.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Visit Megan's Website: bloommaternaltherapy.com Connect with Megan on IG: @bloommaternaltherapy
What if the very thing holding you back from success isn't your strategy, but your mindset? In this episode, I'm diving into the one mindset shift that separates successful entrepreneurial therapists from those stuck in burnout, fear, or self-doubt. I'm sharing the real stories behind my own messy beginnings—failed workshops, awkward launches, and showing up when no one was watching—and why those moments were actually the foundation of everything that came after. This isn't about hustling harder; it's about learning to do what others won't. From being willing to be embarrassed, to showing up even when no one's clapping, to surrounding yourself with people who challenge your limits—this episode will call you out (lovingly) and challenge you to rise. If you're ready to finally start operating from a place of confidence and resilience instead of comparison and fear, this one's for you. Topics Covered in This Episode: 1:25 - The uncomfortable truth about burnout and why most therapists fall into it 4:30 - The mindset shift that sets successful entrepreneurs apart 08:57 - Why failure and embarrassment are actually part of your success formula 11:45 - The secret power of showing up when no one's watching 14:20 - How to invest your time and energy like people who are "light years ahead" 16:58 - The hardest (and most freeing) lesson—being misunderstood 18:10 - How to protect your mindset when family and friends "don't get it" Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-step scaling method that helped her grow quickly while balancing life as a mom of twins and eventually selling her practice. Together, we cover everything from systemizing before you hire, to building the right team, to marketing strategies that actually work while you sleep. Nicole shares the surprising missteps many therapists make when expanding, why your first hire should be a "mini-me," and the essential client conversion and retention strategies that separate struggling practices from sustainable ones. If you're ready to move beyond burnout and start building a practice that runs without you, this conversation is packed with insights you won't want to miss. Topics Covered in this Episode: 4:49 - The surprising first step before hiring anyone 7:53 - Why your first hire should be a "mini-me" and how to avoid Nicole's biggest early mistake 10:11 - The marketing strategy that works while you sleep 13:14 - A counterintuitive secret about consult calls that increases conversions 14:44 - The timing discovery that changes how clients actually book sessions 15:47 - How pre-booking boosts retention and reduces no-shows 17:01 - The overlooked follow-up strategy that can instantly increase revenue 18:59 - The necessary timeline to see results from ads   If you're ready to take the next step in scaling your practice, don't just stop at inspiration—put these strategies into action. For podcast listeners, you can get up to 70% off your first 4 months of SimplePractice, plus a 7-day free trial, when you sign up at simplepractice.com/danielle. It's the perfect time to streamline your systems and set yourself up for growth.   Resources Mentioned: Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Find out more about Alma here: helloalma.com/danielle   The McCance Method: https://mccancemethod.com/ Connect with Nicole on IG: https://www.instagram.com/nicole.mccancemethod/  Listen to Nicole's Podcast: https://mccancemethod.com/podcast/  Join Nicole's Facebook Group: https://www.facebook.com/groups/947689352498639 Sign up for Nicole's FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 
What would happen if you committed to 30 days of action designed not just to sharpen your business, but to renew your mindset, balance, and energy as a therapist? In this episode, I introduce my spin on the popular 75 Hard challenge—tailored specifically for therapists who are juggling private practice, family life, and self-care. Instead of focusing on fitness and aesthetics, this challenge is about sustainable habits that strengthen your business, mindset, and overall well-being. I'll walk you through the framework of this challenge, breaking down the eight criteria that will help you finish the year strong and how these simple yet powerful commitments can transform the way you show up for your practice and yourself. Topics Covered in this Episode: 2:18 - Why this challenge is 30 days instead of 75 4:59 - The first step every therapist needs to take for lasting motivation 9:10 - How to reframe your marketing into manageable weekly blocks 10:16 - The surprising journaling practice that rewires your mindset 13:57 - A simple meditation routine that makes a big difference 15:14 - The KPI habit that shifts you into CEO mode 16:33 - How to "bookend" your week with Marketing Mondays and Financial Fridays 18:02 - Why doing one thing that scares you weekly may be the biggest growth tool If you're ready to stop feeling scattered and instead create a practice and life that feels intentional, abundant, and energized, then this episode is your roadmap. Tune in, take notes, and if you're ready for accountability and community, join us inside the Practice Accelerator for the full 30-day challenge running October 6–November 6. Don't forget to use the code ALLIN at checkout for $100 off. Let's finish this year strong, together.   Resources Mentioned: Join the Practice Accelerator today to join in on the challenge: https://www.theentrepreneurialtherapist.com/practice-accelerator Podcast listeners use the code ALLIN at checkout for $100 off For podcast listeners, you can up to 70% off your first 4 months of Simple Practice + a 7 day free trial using the link simplepractice.com/danielle
How do you actually get your practice to show up when someone asks ChatGPT, "Who's the best therapist in my city?" That's the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break down what's shifting, why AI is now a major marketing channel, and what practical steps you can start taking today to make sure your name appears in these new AI-powered answers. You'll hear us talk about how Google, Bing, ChatGPT, and other platforms are shaping this new landscape, what kinds of content AI loves to pull from, and how even smaller or newer practices can level the playing field. If you've been wondering how to stay ahead as a therapist in 2026, this episode will give you clarity, strategy, and real-world action steps you can start right away. Topics Covered in this Episode: 3:54 Why showing up on AI search is different from traditional Google SEO 5:23 The surprising "equalizer" effect AI is having for smaller practices 7:00 How AI-written content can actually boost your visibility 8:15 Why turning your website into an FAQ hub makes you more AI-friendly 10:44 The overlooked shortcut to showing up in local AI searches 13:07 Why directory listings are more influential than ever 19:39 How reviews and the way they're written impact AI search results 22:24 Why Reddit and Instagram might suddenly matter for your SEO Join the Practice Accelerator to make sure you get access to a deep dive we are doing on this very topic in October: https://www.theentrepreneurialtherapist.com/practice-accelerator   Resources Mentioned: Join the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle Connect with Chris: https://moonraker.ai/ 
What if the key to boosting your revenue this quarter wasn't just about strategy, but about protecting your most valuable asset: your energy? In this episode, I'm diving into the four most important things you can do right now to maximize your income in Q4. Whether you're a solo private practice owner, a group practice leader, or somewhere in between, these strategies will help you finish the year stronger and more energized than ever. I'll walk you through how to conserve your energy, position yourself for visibility (yes, even in AI searches!), create white space in your week, and build relationships that directly fuel your practice growth. Plus, I'll share why accountability is often the missing piece that makes all the difference in scaling without burning out. If you've been feeling stretched thin but still want to make this quarter your highest-revenue one yet, this episode will give you the roadmap. Topics Covered in this Episode: 3:32 – The mindset shift every therapist needs before Q4 8:01 – A surprising way AI and SEO connect to your next clients 9:30 – The one simple tweak to your website that can change everything 11:52 – How to reclaim an "off stage" day (and why you need it) 13:19 – The underestimated relationship that can fill your practice 15:58 – How to nurture partnerships without feeling salesy 17:19 – The role of accountability in making revenue growth stick   If you're ready to protect your energy, sharpen your focus, and increase your revenue in these final months of the year, this episode is your guide. Don't just get through Q4. Let's thrive in it together. Be sure to subscribe so you never miss an episode, and if you found this helpful, leaving a review helps more therapists like you discover these tools and strategies.   Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle
What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only practice and why this model has been the key to balancing her life as a mom of three while still serving clients at the highest level. We talk about the strategy, structure, marketing behind building a thriving intensive practice and the mindset shifts it takes to move away from the traditional therapy hour. If you've been curious about intensives or if you're looking for a new way to bring in revenue while creating more time freedom, this conversation is going to give you both inspiration and tangible ideas to run with. Topics Covered in this Episode: 4:18 - The surprising moment that forced Carolyn to rethink the traditional therapy model 7:53 - Why intensives can be a lifeline for therapists facing burnout 10:26 - The referral strategy that gets high-ticket clients saying "yes" 13:39 - How credibility and visibility build demand for intensives 15:54 - Carolyn's exact pricing and structure (and why it works) 18:41 - The "retreat effect" that makes intensives so powerful for clients 20:15 - Handling the out-of-network question without losing momentum 22:28 - The free resource Carolyn created that therapists can use right away If this episode sparks something in you, I'd love for you to subscribe, leave a review, and share it with another therapist who needs to hear this. And don't forget to download Carolyn's free 22-page intensive workbook to start imagining how this model could fit into your own practice. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Interested in additional revenue streams? Apply here for the Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind Connect with Carolyn on IG: @futuretemplateparent https://www.instagram.com/futuretemplateparent  www.futuretemplateparent.com Get Five Things You Can Do to Book First Intensive: https://stan.store/futuretemplateparent/p/get-five-things-you-can-do-to-book-first-intensive 
What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in more private pay clients and avoid the burnout that so many therapists experience in Q4. I'll also share my personal reflections on how I'm intentionally showing up this fall (both in my business and in my personal life) and invite you to do the same. Tune in if you're looking for some inspiration to help you see September as your fresh start, your "second January," and the perfect time to reset your vision and recommit to your goals. Topics Covered in this Episode: 3:15 - The one thing that separates therapists who thrive in September from those who miss out 6:40 - Why mindset is the first step before marketing (and what happens if you skip it) 10:50 - The simple practices I'm using to show up grounded and intentional this fall 13:35 - How to position yourself for referrals from colleges, schools, and pediatricians 17:45 - A strategy that creates client referrals for years from just one presentation 19:55 - Why community marketing beats out flashy online tactics this season 21:30 - The overlooked online strategy that can transform your local SEO 23:55 - What you need to shed this fall in order to grow your practice   If this episode resonated with you, don't miss my free live training on September 30th at 11:30am EST - the last one I'll be doing in 2025! I'll be walking you through the top marketing strategies therapists are using right now to get more private pay clients before the year ends. Grab your spot and let's finish the year strong together!   All show notes are available at https://www.theentrepreneurialtherapist.com/   Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar  
What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I'm pulling back the curtain on how I'm thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I'm sharing my own journey of setting up systems that will serve my daughter long after I'm gone. I'll also explore how wealth is about so much more than money. It's about freedom, flexibility, and the legacy you leave behind. If you've ever wondered how to turn your practice into more than just a job, and instead into a long-term asset that supports your family and your vision for the future, this conversation is for you. Topics Covered in this Episode: 3:54 - The surprising way you can legally pay your kids through your practice 5:19 - How compound interest can create a seven-figure retirement account for your child 7:57 - Why AI could reshape the 40-hour workweek for therapists 9:25 - The mindset shift from "earning in session" to "earning outside of session" 12:06 - The overlooked step that ensures your business becomes a transferable asset 14:29 - How to prepare your kids (even unknowingly!) to one day run or inherit your business 19:11 - Why building wealth as a therapist isn't greedy but necessary to create real change 21:35 - A challenge that could completely reshape the way you dream about your business If this episode got you thinking bigger about what's possible for your practice and your family, don't keep it to yourself. Hit subscribe so you never miss a conversation, leave a review to spread the word, and come hang out with me on Instagram @entrepreneurialtherapist. Let's keep building not just businesses, but legacies.   Resources Mentioned: Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind Find out more about Alma here: helloalma.com/danielle
What if your biggest growth opportunity in 2025 isn't on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can't afford to skip and how to start building it strategically today. We explore the timeless strategies and fresh tactics that help therapists grow engaged lists, craft newsletters people actually look forward to, and use email to create predictable sales.  Topics Covered in this Episode: 2:48 - Why email is closer to the sale than any other channel 5:53 - The platform Tarzan swears by 9:00 - The biggest mistake therapists make when starting a newsletter 11:58 - How to use client pain points to instantly grab attention 14:42 - A proven newsletter structure that keeps readers coming back 18:54 - Why biweekly might beat weekly when you're starting out 20:33 - The low-hanging fruit for building your list right now 21:54 - The growth tactic all 7-figure business owners have in common   Wanting to focus on email list building this fall? The Scale Up Mastermind is open for enrollment, where we focus on additional revenue streams and audience building for 12 weeks this fall. Apply today to see if you're a good fit.   Resources Mentioned: Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind   Tarzan's Free Welcome Sequence Copy Kit: https://tarzankay.com/welcome-sequence-copy-kit   Connect with Tarzan: https://tarzankay.com/
Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you've ever felt unprepared for the business side of therapy, this one is a must-listen. Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build "Sh*t They Didn't Teach You in Grad School," how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist. Topics Covered in this Episode: 1:13 - The overlooked business model no one teaches therapists 3:25 - How their casual advice to friends turned into a real offer 5:44 - Why group coaching helped them scale with less burnout 12:58 - The exact tools they use to keep therapists accountable 16:34 - How their custom income calculator helps therapists finally "do the math" 18:40 - The financial mindset shift therapists desperately need to hear   If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa's story will show you what's possible. Be sure to grab their free income calculator and follow them on Instagram at @shit_they_didnt_teach_u   Resources Mentioned: The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! https://www.theentrepreneurialtherapist.com/scale-up-mastermind   Connect with Kate and Alyssa: www.pointcounselingllc.com   Grab Their Income Calculator: https://www.pointcounselingllc.com/income-calculator-sign-up The Private Practice Passport: https://www.pointcounselingllc.com/click-this-sh-t-coming-soon
Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I'm getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of consistent podcasting, I'm sharing everything I've learned. I'm also revealing the launch of my brand-new program, The Pod Plan, a high-touch 12-week mastermind co-led with podcasting powerhouse Joe Sanok. Whether you're podcast-curious or ready to scale an existing show, this episode will get you thinking about growth beyond downloads and the surprising ways podcasting can open doors to opportunities, revenue, and real connection. Topics Covered in this Episode: 2:14 – Why most therapist-hosted podcasts quietly disappear 4:59 – The overlooked strategy that helps you book bigger guests 6:28 – What to commit to before you even worry about monetizing 8:33 – The real reason I don't recommend podcast "seasons" 10:42 – How to build loyal community around your podcast 12:12 – One simple shift that helps monetize your show right now 14:47 – What to prioritize before chasing sponsorships 16:28 – The vision that changed how I view podcasting forever   Ready to go all in on your podcast growth? Join me and Joe Sanok for The Pod Plan — our brand-new 12-week mastermind designed specifically for therapists ready to build a high-impact podcast. Or dip your toes in by signing up for our free podcasting masterclass on August 18th!   Resources Mentioned: Join the Free Podcasting Masterclass Join the Pod Plan now
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