The Entrepreneurial Therapist Podcast

In part two of my conversation with Christi Underwood, we move beyond the basics and dive into what really matters once your ads are live. I walk through the exact metrics you should be paying attention to, how to tell if your ads are worth the investment, and the subtle signs that something needs to shift before you waste more money. We also get honest about the realities of tracking in today's privacy-first world, what to do when conversions feel unclear, and how to think about your ad strategy as your practice grows and evolves. From understanding clicks, impressions, and conversion rates to knowing when to refresh or pause your ads entirely, this episode will help you stop guessing and start making confident, data-driven decisions about your marketing. Topics Covered in this Episode: 2:10 - The first metric I always check to quickly gauge ad performance 4:35 - The "good" daily click range most therapists should aim for 6:20 - Why conversions are harder to track now and what to do instead 9:15 - The hidden tradeoff between better tracking and better user experience 12:05 - How keyword costs fluctuate and what that means for your budget 14:40 - What impression share actually tells you about your visibility 17:25 - When to pause, refresh, or completely rebuild your ads 19:10 - A simple rule of thumb for setting a sustainable ad budget   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.    Christi's Website: clevercatalystllc.com   Connect with Christi on IG @theclevercatalyst

This might be the uncomfortable truth that's quietly holding you back more than anything else. In this episode, I want to cover a topic no one really talks about. So many of us are silently navigating what it actually feels like when the people closest to you do not understand, support, or believe in your vision. This is so much more common than you think, though. Too often, family, partners, or friends question your ambition, your pricing, and your dreams. We dive into the emotional weight of feeling misunderstood and why chasing validation from the wrong people can keep you stuck longer than any strategy ever will. I also walk you through the mindset shifts and practical tools that changed everything for me. This episode will help you separate love from alignment and give you permission to expand beyond the ceilings you were raised around. If you've ever felt torn between your vision and the expectations of others, this conversation will hit deep and help you move forward with clarity and confidence. Topics Covered in this Episode: 1:12 - Why lack of support from family hits deeper than you expect 3:45 - The subtle ways people project their own limits onto your dreams 6:20 - What actually changes when you stop seeking their approval 8:10 - The hidden pressure to "prove them wrong" and why it backfires 10:05 - A powerful mindset shift that instantly creates emotional separation 12:30 - How to stop carrying other people's opinions like they are yours 14:15 - The "board of directors" concept and how it changes your decisions 16:40 - Why who you take advice from determines how far you go I want you to take a moment and really sit with where this might be showing up in your life right now. And if you haven't already, make sure you subscribe and leave a review it truly helps get this message into the hands of more women who are ready to step into bigger lives, even when not everyone around them understands it. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

If you've ever wondered whether Google Ads are the missing piece in growing your private practice, this episode might completely change how you think about them. In this conversation, I sit down with Christi Underwood to break down what therapists actually need in place before spending a single dollar on ads and why jumping in too early can end up costing you more than it helps. We unpack the foundational pieces most people skip, from your online presence to your lead management systems, and why these elements make or break your results. We also get into the real numbers and expectations behind Google Ads so you can make smart, informed decisions for your practice. Christi shares what a realistic starting budget looks like, how long it takes to know if your ads are working, and the biggest mistakes therapists make when trying to DIY their campaigns. Whether you are brand new to ads or already experimenting with them, this episode will help you think more strategically about when, why, and how to use Google Ads to actually fill your caseload. Topics Covered in This Episode: 2:15 - What most therapists misunderstand about starting Google Ads 5:40 - The non-negotiables you need before running ads 9:10 - A realistic starting budget and what your money is actually doing 13:25 - How quickly you can tell if your ads are working 16:50 - The difference between clicks, leads, and real clients 19:30 - When ads work best (and when they don't) depending on your niche 22:10 - Why solo practitioners might benefit more than group practices 24:00 - The hidden systems that determine whether your leads convert   If you've been on the fence about Google Ads or unsure whether you're truly ready to invest in them, this episode will give you the clarity you need to move forward with confidence. Tune in, take notes, and start thinking about how to build a marketing strategy that actually supports the growth of your practice instead of draining your time and money. And if this episode resonates, be sure to subscribe and share it with another therapist who's ready to grow.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.    Christi's Website: clevercatalystllc.com Connect with Christi on IG @theclevercatalyst

Are you so busy running your business that you never stop to clean it up? In this episode, I'm sharing the exact spring cleaning process I'm doing inside my own businesses right now and why this behind-the-scenes work can dramatically impact your revenue this year. While most people focus on marketing and sales, I'm walking you through the less glamorous but incredibly powerful audits I'm doing this spring to tighten up operations, improve efficiency, and set myself up for stronger growth in the months ahead. From reviewing legal protections and experimenting with AI to evaluating my energy, finances, and offers, I'm breaking down the five key areas I'm intentionally auditing right now. I also share the mindset shifts and simple exercises that help me stay focused on what actually moves the needle in business and life. If you're craving a fresh start for your practice or business as we head into Q2, this episode will help you think differently about where your time and attention should really go. Topics Covered in this Episode: 3:12 - The overlooked legal audit most therapists avoid (and why it matters more than you think) 7:45 - A surprisingly simple AI exercise that can instantly reveal what tasks you shouldn't be doing anymore 11:58 - The daily prompt that helped me discover new ways AI can support my content creation 14:40 - The powerful "energy audit" questions that reveal what's actually driving your burnout or momentum 18:20 - The one reflection question that exposes whether your daily actions are building your future 21:37 - How to run a quick financial audit that uncovers hidden money leaks in your business 24:55 - The most important audit I do every year that directly impacts revenue and client experience If you're ready to stop operating on autopilot and start intentionally improving the systems, offers, and habits inside your business, this episode will give you a powerful place to start. Grab the free checklist in the show notes, follow along with the audits I'm doing, and choose one area to clean up this week. Your future self and your business will thank you. Resources Mentioned: Spring Cleaning Checklist: https://purple-thunder-778.myflodesk.com/jaxm4gj3mp Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7-day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout. Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1. Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six- and seven- figures. 

In this episode, I sit down with Amanda Buduris to pull back the curtain on her journey to crossing the seven-figure mark as a therapist and business owner. We talk about how she built a thriving practice centered around therapy intensives, why she leaned heavily into SEO instead of social media early on, and how a consulting business naturally grew from therapists asking, "How are you doing this?" Amanda shares what it looked like to evolve from simply wanting to replace her old salary to realizing the massive potential that existed inside her practice model. We also dive into the real lessons that came with scaling. Amanda opens up about the importance of building the right team, the pressure many entrepreneurs feel to constantly create new offers, and how simplifying her business actually helped it grow faster. We explore the mindset challenges that come with visibility, handling criticism online, and learning how to balance ambition with a nervous system that doesn't always want to slow down. If you've ever wondered what it really takes to scale while protecting your energy and your life outside of work, this conversation will give you an honest behind-the-scenes look. Topics Covered in this Episode: 3:12 - The unexpected business model that helped Amanda scale her practice 6:48 - How therapy intensives changed the revenue potential of her private practice 9:55 - The moment she realized seven figures might actually be possible 13:27 - The team investment that made scaling sustainable instead of overwhelming 16:41 - The mistake many entrepreneurs make when trying to grow faster 18:59 - What happens when visibility online brings criticism with it 21:04 - The surprising challenge that showed up after success 22:15 - Why learning to tolerate "slower" seasons became part of her growth   Make sure you subscribe to the show so you never miss an episode, and take a moment to leave a quick review. Your feedback helps this podcast reach more ambitious therapists who are ready to build a business that supports both their impact and their life.   Resources Mentioned: Connect with Amanda on IG: instagram.com/amandakbcoaching Visit Amanda's Website: www.amandakbcoaching.com Free Training: https://www.amanda-kb-coaching.com/ew-registration    Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.  Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

Is SEO actually dead… or are we just playing by outdated rules? In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year ago. We're no longer just talking about showing up on Google. Now we're navigating visibility on AI platforms like ChatGPT, Perplexity AI, Claude, Google, and Bing. I'll explain the big pivot away from "content is king" and toward something much more powerful in 2026: legitimacy, credibility, and topical authority. I also walk you through three practical shifts you can implement quickly (without writing 1,500-word blogs twice a week) to help you show up in AI searches and attract more private-pay clients. We'll talk about zero-click searches, why your Google Business Profile and directory bios matter more than ever, and how to structure your website so AI tools actually recommend you. My intention with this episode is to show you exactly where to focus next. Topics Covered in this Episode: 3:12 - Why "SEO is dead" is a dramatic myth (and what's actually changing) 5:48 - The real reason "content is king" no longer applies in the AI era 8:10 -The credibility shift that gives therapists a major competitive advantage 10:27 - A simple website update that can dramatically improve AI visibility 12:02 - How clients are actually searching in tools like ChatGPT now 14:11 - What "zero-click searches" mean for your marketing strategy 16:05 - The overlooked sections of your online presence that now carry the most weight Join me Wednesday, March 11th at 1PM EST for a free masterclass on How To Make Your Private Practice Impossible To Miss In 2026  I'll walk you step-by-step on how to get your Private Practice to show up in Google search + ChatGPT using beginner-friendly SEO tools and AI hacks you can implement in minutes, plus community marketing that is a MUST in 2026.   Resources Mentioned: Register Here Today to Save Your Spot: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if the real reason you haven't scaled your practice isn't strategy… but capacity? In this episode, I'm covering the piece no one talks about in the seven-figure conversation: your energy. We can learn marketing. We can master systems. We can hire and scale. But if you don't have the time, space, and nervous system regulation to implement what you already know, you will stay stuck. I share the hard statistics around female entrepreneurs and therapists hitting major revenue milestones, and why doing what "everyone else" is doing simply won't get you there. I also walk you through the mindset shift that changed everything for me after a season of grief, burnout, and realizing I was living in the wrong story. I break down the practical and personal shifts that helped me expand my capacity. I'll challenge you to look at what you're holding outside of work, what you're doing out of obligation instead of alignment, and why managing your life like a seven-figure therapist has to happen before you become one. If you want to scale without sacrificing your health, relationships, or sanity, this is the episode that will change how you think about growth. Topics Covered in This Episode: 3:42 - The uncomfortable statistics that might just fuel your next level 7:15 - Why knowing "how" isn't your real problem 10:28 - The 48-hour exercise that exposes what's actually draining you 14:03 - The delegation shifts that buy back more time than you think 16:47 - What high-level female founders are doing behind closed doors 19:12 - The hidden ROI of protecting your health If this episode stirred something in you, I urge you to take action. Start the audit. Have the hard conversation. Trial the support. Decide you're no longer available for the version of success that costs you your well-being. And if this resonated, DM me and let me know what hit home - I'd love to hear what you're shifting as you step into your next level.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the only thing standing between you and a seven figure practice is the belief that you're allowed to have one? In this episode, I sit down with Jessica Harris, author of The Wealthy Therapist, to go behind the scenes of what it actually took for her to cross seven figures as a therapist and coach. We talk about the identity shift required to make more money, the burnout and mistakes no one sees, and the real needle movers that helped her scale. From hiring the right coach and simplifying her business model to doing deep nervous system and mindset work around money, Jessica shares what truly changed the game and why strategy alone is never enough. We also dive into the practical side of building a thriving cash pay practice in today's market. Jessica breaks down the marketing strategies she's seeing work right now, including how to leverage Google, therapist directories, and conversion focused websites to consistently attract and close private pay clients. Plus, we get honest about motherhood, delegation, and what it really looks like to balance a growing business with raising a child. This conversation is empowering, tactical, and deeply validating for any therapist who knows they're meant for more. Topics Covered in this Epsiode: 5:12 - What has to shift internally before your income increases 9:47 - The early scaling mistakes that led to burnout 14:03 - Why simple business models outperform complicated ones 18:26 - The hidden ceiling keeping therapists under six figures 23:41 - The marketing platform still driving the most private pay clients 29:58 - Small website tweaks that dramatically improve conversion 34:22 - Delegation decisions that unlock your next level 41:10 -How to feel safe and regulated while making more money Resources Mentioned: Connect with Jessica: https://www.empoweringtherapists.com/  The Wealthy Therapist book: https://www.amazon.com/Wealthy-Therapist-Make-Money-People-ebook/dp/B0GDKFG9DY  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

Building a seven-figure group practice does not have to mean burnout, chaos, or abandoning your clinical values. In this episode, I'm officially kicking off the Seven Figure Therapist Series with someone I immediately thought of when therapists kept asking me if this level of growth was even possible. Dr. Leah Clionsky joins me to pull back the curtain on how she built a thriving, private pay group practice rooted in evidence-based care, premium pricing, and sustainability. Leah never set out to chase a revenue milestone, yet by building a practice she was deeply proud of and relentlessly focused on profit, she crossed seven figures and continues to scale year after year. We talk candidly about what actually makes a group practice financially viable and emotionally sustainable. Leah shares how she structures her team, why she hires experienced clinicians, how she protects her time as an owner, and what her involvement in the practice looks like now. We also dive into the numbers most therapists avoid, the mindset shift required to invest instead of hoard, and why quality and profitability are not at odds with one another. This conversation is equal parts grounding and expansive for anyone who wants to grow without resentment or exhaustion. Topics Covered in this Episode: 4:12 - Why profit matters more than revenue when scaling a practice 8:37 - The values that make premium pricing feel aligned instead of stressful 13:05 - How Leah structured her team to support growth without micromanaging 17:22 - What a realistic weekly schedule looks like at seven figures 21:48 - The financial rhythm Leah reviews every single week 25:31 - How clinical excellence quietly becomes your best marketing strategy 28:56 - The investment mindset that keeps practices from getting stuck If this episode expands what feels possible for you, make sure you're subscribed so you don't miss the rest of the Seven Figure Therapist Series. Each conversation will highlight a different path to growth and a different way to define success. And if this resonated, share it with a colleague or leave a review so more therapists can hear what's possible when you build with intention.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Follow Leah on IG: @educatedparentpodcast Listen to Educated Parent Podcast: https://educated-parent.captivate.fm/listen Thriving Children Center: www.thrivingchildcenter.com "Worth It" episodes: https://psychologist-practice-consulting.kit.com/profile/practice-consulting  How Leah tracks Her Finances: https://podcasts.apple.com/us/podcast/worth-it-practice/id1849042489?i=1000739352177

Are you using or considering using AI note takers in your therapy sessions and wondering how to introduce it ethically, confidently, and without damaging the therapeutic relationship? In today's episode, I sit down with returning guest Dr. Elisabeth Morray, VP of Clinical at Alma, to unpack what it actually looks like to have real conversations with clients about AI in the therapy room. We talk about informed consent, client autonomy, fear-based reactions to AI, and how to frame this technology as an optional, collaborative experiment rather than a forced change. Dr. Morray shares her experience as an early adopter and explains how therapists can center presence, trust, and relationship-building while still benefiting from time-saving tools. We also dive into the practical and ethical side of implementation, including when to bring it up, what language to use, how to respond when clients opt out, and why separate consent processes may be safer than burying AI language in long intake forms. You'll hear powerful insights on how AI-generated notes can sometimes become therapeutic tools themselves by supporting reflection and continuity between sessions. If you have been feeling stuck between wanting efficiency and protecting the integrity of your clinical work, this conversation will give you a grounded, thoughtful framework to move forward. Topics Covered in this Episode: 2:45 - Why informed consent with AI is different than anything we have done before 6:10 - The mindset shift that makes client conversations smoother 9:30 - What to say when clients feel hesitant or fearful about AI 13:20 - A surprising way AI notes can support the therapeutic process 16:40 - When not to bring AI back up after a client opts out 19:15 - The consent mistake that could create ethical gray areas 22:05 - What widespread AI adoption could mean for therapy in the next year Need more clients to help fill your private pay practice in 2026? Join us inside the Practice Accelerator to learn how to build a private pay practice that leaves you feeling abundant and at ease in this economy. Podcast Listeners get $100 off using code ALLIN at checkout:  https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Connect with Dr. Elisabeth on LinkedIn: linkedin.com/in/elisabeth-morray/

What if "doing well" no longer feels secure because the income that once worked no longer meets your financial needs?   In this episode, I'm sharing what I'm seeing across conversations with therapists right now and what I'm personally experiencing as well. Inflation, debt, cost of living, and long-term goals are forcing many therapists to confront a hard truth: paying the bills isn't the same as feeling financially safe. Wanting more doesn't mean you're ungrateful. It means you're awake.   We talk about why hitting a new level of financial security requires doing things differently, not just working harder, and the identity shift that comes with deciding you're done repeating the same year over and over. I also share why money conversations still feel taboo for women, how your environment shapes your growth, and why getting out of your day-to-day routine through in-person experiences can radically change how you think about your business, your income, and what's possible. That pattern disruption is exactly what inspired me to host my very first Entrepreneurial Therapist Retreat this year.   Topics Covered in This Episode: 2:00 – Why "doing well" no longer feels financially secure for many therapists 4:45 – The identity shift required to reach your next income level 7:55 – Why wanting more money still feels taboo for women 9:05 – How your environment shapes your growth and decision-making 11:32 – What in-person retreats offer that online programs cannot 16:54 – Why pattern disruption is essential for entrepreneurial therapists   If you've been feeling the pull to turn it up this year and stop doing things the way you always have, this episode is your invitation. I'm officially opening the conversation about my first-ever Entrepreneurial Therapist Retreat happening this May in Annapolis, Maryland.   Resources Mentioned:   Join the Entrepreneurial Therapist Retreat on May 27 - 30, 2026: https://theentrepreneurialtherapist.com/retreat   Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What would it actually take to add an extra $5,000 a month to your therapy practice without burning out or stacking more one-to-one sessions? In this episode, I dive headfirst into one of my favorite topics: additional revenue streams and how therapists can strategically scale beyond the traditional one-to-one model. I walk you through why relying on a single income stream is risky, how unexpected life events can impact your business, and why building flexibility into your revenue can transform not just your income, but your health, energy, and quality of life. I break down the two most common paths therapists take: building a profitable group practice and stepping into the creator economy with offers like courses, coaching, memberships, speaking, or retreats. We talk real numbers, realistic expectations, and what it actually looks like to design offers that work in today's fast-changing market. I also share how I think about pricing, program structure, audience growth, and why 2026 is shaping up to be a powerful year for connection-based business models. If you've been thinking about scaling but feel overwhelmed, stuck, or unsure where to start, this episode will help you zoom out, think bigger, and create a strategy that fits your lifestyle and long-term vision. Topics Covered in this Episode: 3:42 - Why adding revenue streams is about freedom, not just money 7:15 - The real profit math behind hiring your next associate 11:08 - The mistake most therapists make when scaling a group practice 14:30 - How the creator economy is shifting and what still works 18:05 - The hidden numbers behind selling a $997 course 21:47 - Why in-person components may become your biggest advantage 24:12 - Choosing between high-ticket depth or high-volume scale If you're serious about adding consistent income without sacrificing your sanity or your mission, this is your invitation to take action. The Scale Up Mastermind is officially open for registration. This is a program that has sold out each time in the past 5 cohorts and focuses on helping therapists develop additional revenue streams for their practice. Apply for the Scale Up Mastermind - We start Feb 13th.   Resources Mentioned: Apply for the Scale Up Mastermind Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Is private practice really "broken," or is the therapy industry simply evolving faster than we expected? In this episode, I sit down with Allison Puryear for a grounded, honest conversation about the major shifts happening in the therapy industry as we head deeper into 2026. We unpack what is actually behind the slowdown so many therapists are feeling, why what worked from 2020 to 2023 no longer works the same way, and how big therapy tech, virtual care, insurance dynamics, and AI are reshaping access to care. Allison brings decades of perspective to help us zoom out, calm the panic, and understand what is truly changing and what is not. We also talk about where therapists still have a massive advantage and how to build a practice that is sustainable, human-centered, and resilient in this new landscape. From relationship-based referrals and ethical networking to niche clarity, speaking opportunities, and adapting your marketing without burning out, this episode is about reclaiming agency and momentum when the noise feels overwhelming. Topics Covered in this Episode: 4:12 - Why the "easy growth" years of private practice are over 7:45 - The real impact of big therapy tech that few are talking about 10:30 - How insurance, politics, and trust are quietly shifting client behavior 14:05 - What therapists can do that large platforms cannot 17:50 - Why networking still works and how to do it authentically 20:40 - What AI will realistically change in therapy 23:15 - Creative ways to stand out without adding more hours Wanting to add additional revenue streams in this year? The Scale Up Mastermind is now open for registration for our February 13th cohort kick off! It is application only for high-level therapists looking to scale beyond 1-1. Take 4 minutes and apply here today: https://form.typeform.com/to/f3eIK2r9#source=xxxxx    Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Connect with Allison: www.abundancepracticebuilding.com  Follow Allison on IG: https://www.instagram.com/abundance_practice_building/ Abundance Practice Youtube Channel: https://www.youtube.com/channel/UCWFACumyV8XlBgvUfcbyt9Q 

What if the reason you haven't hit multi-six figures yet has nothing to do with your strategy and everything to do with your identity? In this episode, I'm diving into one of the biggest (and most overlooked) reasons entrepreneurial therapists stay stuck: the identity ceiling they're unconsciously living under. I'm sharing why you don't need permission to evolve, why mindset (not marketing) is often the real bottleneck to growth, and how the identity you're operating from determines what feels "safe" or "possible" in your business. We'll talk about what it really takes to scale in 2026, especially when you're in the messy middle, things aren't shiny anymore, and quitting feels tempting. I also open up about my own identity shifts from solo therapist to multi–six–figure entrepreneur and the uncomfortable growth that came with it. We explore failure (and why you must be willing to fail fast), the hidden fears that keep therapists playing small, and how surrounding yourself with the right rooms and people can fundamentally change what you believe you're capable of. If you're done repeating the same year over and over and ready to step into a bigger version of yourself, this episode is for you. Topics Covered in this Episode: 4:48 - The unconscious rules you're following that may be holding you back 7:30 - What it really means to "change your identity overnight" 10:05 - The uncomfortable question every scaling therapist must answer 12:40 - Why failing fast is a non-negotiable skill in 2026 15:18 - The tradeoffs no one talks about when you decide to scale 18:55 - How your body can reveal the goals you're secretly afraid to hit As you head into this new year, I want you to ask yourself: Who do I need to become to create the results I want? If this episode resonated, take the next step and join me for my free live training in January, where I'll be breaking down three concrete strategies to scale in 2026. Sign up, grab the workbook, and come hang out with me live!   Resources Mentioned: Join my New Year Masterclass on 3 Strategies to Scaling in 2026 for Entrepreneurial Therapists: https://www.theentrepreneurialtherapist.com/webinar  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Is SEO still worth your time as a therapist in a world dominated by AI and constant algorithm changes? In this replay of one of our most downloaded episodes of the year, I sit down with SEO expert Chris Morin from Moonraker to break down what actually moves the needle when it comes to getting your private practice website to rank on Google. We talk honestly about whether Google is still relevant, how AI fits into modern SEO (without turning your website into generic fluff), and why content creation is still one of the most powerful and accessible marketing strategies for therapists today. In this conversation, Chris shares a refreshingly practical approach to SEO that feels doable even if you're juggling a full caseload. We dive into how people are really searching for therapy, the biggest mistakes therapists make with service pages, and how to structure your site so Google actually understands what you do, who you help, and where you're located. If SEO has ever felt overwhelming, confusing, or like a total black hole of effort, this episode will help you see a clear path forward and remind you that you don't need to do everything to see results. Topics Covered in This Episode: 3:58 - Why Google rankings are far from "dead" (even with ChatGPT in the mix) 7:14 - The single SEO strategy that delivers the biggest ROI for therapists 9:32 - How clients actually search for therapy (and why "individual therapy" might be hurting you) 12:48 - The surprising power of modality-based pages like EMDR, CBT, and IFS 15:41 - How to use AI strategically without publishing generic, low-value content 21:44 - The hidden SEO mistake almost everyone makes inside their blog posts 24:03 - What backlinks really do and how many you actually need 29:10 - The trust signal Google cares about most (and how to build it ethically) If you're ready to stop guessing and start building a marketing strategy that actually supports your practice growth, this episode is a must-listen. Tune in, take notes, and then choose one thing you can implement this month. And if this conversation clicks for you, join us in the Practice Accelerator and get started for $100 off using our special promo code for podcast listeners, ALLIN!   Resources Mentioned: Needing more private pay clients in the New Year and wanting to dive in deeper on SEO? Join the Practice Accelerator here to get started with our podcast listeners getting $100 off using the code ALLIN! https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Is the marketing you're doing right now actually creating long-term freedom or just another version of burnout in disguise?  In this replay of one of the most downloaded episodes of the year, I'm breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustle-heavy strategies eventually backfire, and how to start thinking about your marketing decisions through the lens of your future life. I cover what works best for both practice builders and creators, from SEO and Google visibility to email lists, funnels, and the role social media should (and shouldn't) play. I share real examples from my own business, explain why some strategies quietly keep working for years, and ask you to take an honest look at whether your current marketing is aligned with the life you're trying to build for your health, your family, and your long-term well-being. Topics Covered in This Episode: 2:10 - The question I ask myself before committing to any marketing strategy 6:45 - Why some marketing creates freedom later (and some never will) 9:30 - The underrated strategy that keeps working even when you're offline 12:50 - What I believe is the most powerful asset creators can build in 2025 16:40 - Why social media feels exhausting and how I set boundaries with it 20:05 - The real role of funnels in creating long-term sustainability 24:30 - The shift that helped me work less without serving less   I want you to sit with the question I pose at the end: Is the marketing you're doing today supporting the life you want in the years ahead? If you're craving more rest, more alignment, and smarter growth (not just more noise) this conversation is for you. And if you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today.   Resources Mentioned: If you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What would actually happen to your business—and your family—if you suddenly couldn't work? This question has been sitting heavy on my heart, especially as a single parent, a homeowner, and a business owner who has experienced unexpected seasons of not being able to work in the past. In today's episode, I'm taking you behind the scenes of the systems, savings, and safety nets I'm putting in place so my business can not only survive but thrive through a crisis. Then, I sit down with legacy consultant Colleen Watson to dive deeper into the legal, financial, and emotional layers of planning for emergencies, succession, and the long-term future of your practice. This conversation is equal parts grounding and empowering. We explore what it really looks like to protect your clients, income, and family if something catastrophic happens—and how simple, doable steps can drastically reduce your anxiety. Whether you're a solo therapist, a group practice owner, or somewhere in between, this episode will help you finally tackle the stuff you've probably avoided but desperately need. Topics Covered in this Episode: 2:11 - The moment I realized my business wasn't prepared for a major crisis 5:33 - The #1 thing that lets me sleep better at night (hint: it's not insurance) 12:31 - Colleen's "dip your toe in" starting point that reduces overwhelm instantly 18:17 - The Plan B people every therapist needs—and how to choose them wisely 23:32 - The truth about succession plans and why you need one earlier than you think 26:47 - The often-forgotten insurances that protect your practice, home, and income 29:48 - What happens to your business assets if you die—and how to safeguard your family 31:55 - The yearly task that prevents chaos, conflict, and heartbreak for your loved ones   Resources Mentioned: Grab Colleen's Starter Kit: https://lp.constantcontactpages.com/sl/Qz7o8FR/legacykit   Get the NOK Box Checklist: https://lp.constantcontactpages.com/sl/FytX8TJ/NOKBox Connect with Colleen: www.centuryplantbusinessservices.com  cwatson@centuryplantbusinessservices.com   calendly.com/centuryplant 

What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting.   Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop  Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What do you do when life feels impossible… but your business still needs you? In this episode, I'm getting honest about something most people never talk about publicly: how to scale your practice when life absolutely sucks. I'm sharing the real mindset shifts, identity work, and business decisions that have helped me keep going—even in seasons where motivation disappears, personal life feels chaotic, and showing up online feels inauthentic. If you've ever felt like you're putting on a mask just to keep your practice running, this conversation will feel like a deep exhale. Together, we'll explore how to use the hardest seasons as catalysts for building a more sustainable business, why intense rest is sometimes the most productive strategy, and the surprising reason you may actually be more likely to hit your goals right now—not less. This heart-to-heart is meant to help you feel seen, supported, and grounded in the truth that your dreams are still possible, even when life is messy. Topics Covered in this Episode: 4:55 - Why your hardest seasons can teach you how to structure a stronger business 6:47 - A surprising mindset shift that makes hitting your goals more likely 8:34 - How to reframe breakdowns, burnout, and life crises into fuel for growth 10:56 - Using your story to help others (when the time is right) 12:40 - The power of intense rest and why it feels so uncomfortable 14:54 - The "delusional" mindset entrepreneurs need to scale through anything 16:30 - Why community matters most when you're at your lowest End of Year Planning Workshop is next week! For one powerful hour, I'm walking you through exactly how I plan my entire year as a multi-business owner and busy mama — and I'll guide you step-by-step through building your own plan, too. Don't miss this chance to start the new year with absolute clarity and direction. Join here: https://danielle-s-school8.teachable.com/p/end-of-year-workshop Resources Mentioned: End of Year Planning Workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop

Have you ever wondered how much easier content creation could feel if AI actually sounded like you? In this episode, I'm sitting down with social media strategist and AI expert Talisa Pina to break down the exact process for using AI to save time, spark ideas, and create content that still feels deeply human. We explore why so many creators feel overwhelmed by AI, how to overcome the fear of "doing it wrong," and the step-by-step method for training any AI tool to understand your voice, your niche, and your goals. I also dig into the real questions that content creators and therapists have been asking: Where do I even start? How do I train AI using my reels? How do I prevent it from sounding robotic? And how do I use AI as a thought partner instead of a copy-paste shortcut? Whether you're burned out from endless content creation or curious about how AI could uplevel your strategy without sacrificing authenticity, this conversation is loaded with clarity, relief, and practical steps you can implement today. Topics Covered in this Episode: 7:10 - How to turn your old Reels into a powerful AI training tool 8:47 - The truth about why your AI captions sound robotic 10:27 - How long it really takes to train AI (and what makes it quicker) 13:40 - ChatGPT vs. Claude: which platform wins for social content 16:56 - A single prompt that turns AI into your strategic thought partner 19:24 - The mistake most creators make when planning content with AI 22:01 - The biggest difference between creators who use AI… and those who don't   If this episode sparked ideas, gave you clarity, or made AI feel a little less intimidating, I'd love for you to hit subscribe, leave a quick review, and share this episode with another therapist or content creator who could use these tools right now. Resources Mentioned: Fill Your Caseload With Private Pay Clients & Build Your 6-Figure Private Practice: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page   Connect with TalIsa: Socially-ez.com instagram.com/socially.ez