How do you scale your impact as a therapist without sacrificing motherhood, alignment, or joy? In this episode, I'm sitting down with Carly Costello — known as EMDR with Carly — to go behind the scenes of how she built multiple revenue streams while staying committed to her values as a mother. We dig into her journey of growing a thriving insurance-based group practice in West Virginia, expanding into EMDR consultation online, and building a niche Instagram audience that deeply trusts her expertise. We talk about the mindset shifts that helped her go from full time solo therapist to a CEO with five therapists on her team and a global reach through her consulting offers.

We also explore how she strategically uses Instagram — not for viral fame, but for genuine connection — and how networking, simple visibility, and slow growth led her to sell out her first EMDR consultation cohorts for both therapists seeking certification and consultants-in-training. Carly gets real about expanding her vision while expanding her family (yes, she bought her office building while having a newborn!), navigating mom guilt, and trusting that building the business now will create more freedom for her daughter later. 

Topics Covered in this Episode:

• 2:09 - How Carly built multiple revenue streams including a thriving group practice + EMDR consultation online

• 4:36 - The mindset and accountability shifts that made major growth possible

• 7:22 - Growing pains & boundaries when suddenly doubling your staff

• 18:47 - Scaling while having a newborn + buying her office building (yes, at the same time)

• 20:42 - The support + structure that keeps big goals moving even when life gets full

If you've been dreaming of diversifying your practice or reaching beyond your state lines, this episode will show you what's possible and what it really looks like behind the scenes. Tune in now, get inspired, and walk away with ideas you can start applying today.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Apply for our New Year Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

View Carly's Website: www.emdrwithcarly.com

Connect with Carly on IG: https://www.instagram.com/emdrwithcarly