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© 2026 Cocktails, Tangents and Answers
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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Host: Rich Mackey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Anti...
Send us Fan Mail How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out! The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fres...
Send us Fan Mail In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger. Cocktail: Fall Sangria Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a ...
Send us Fan Mail Caramel Apple Martini This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode Ingredients: •Caramel sauce (for rimming the glasses) •Ice (for shaking) •4 oz apple cider •3 oz vodka •2 oz butterscotch schnapps •Sliced apple, for garnish Directions: •Chill two mart...
Send us Fan Mail In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth. Chit-Cha Toddy The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and pr...
Send us Fan Mail In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth. Cocktail:Jack the Pumpkin This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just fee...
Send us Fan Mail B2B Trends for 2026 As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026 Harvest Moon This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim. Ingr...
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