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How to Stand Out in a Sea of B2B Sameness

When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!

 The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.
Recipe Credit: https://www.liquor.com/recipes/modern-english/  

Ingredients:

• 1/4 fresh pear, peeled, seeded and cubed
• 2 lemon wedges
• 1/2 ounce maple syrup
• 2 1/2 ounces Bulldog gin
• Garnish: cinnamon stick (optional)

Directions:

1.  In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
2. Add the gin and fill with ice, and shake until well-chilled.
3. Double-strain into a coupe glass.

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Host: Rich Mackey 
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

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