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© 2025 Born to License
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Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
42 Episodes
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Just 3 days after Netflix's historic offer, Paramount launched a stunning $108.4B hostile takeover bid for Warner Bros. Discovery—bypassing the board and going directly to shareholders. David Born breaks down the all-cash offer, the political implications, and what this means for the licensing industry. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on ...
After 11 years in business, 2025 became Born's most successful year ever. In this special year-end episode, the entire Born team comes together to share the untold stories behind the record-breaking achievements. Featured Team Insights: Born Licensing Team (Amber & Alberto): - The Garfield groundbreaking billboard campaign - Google Pixel's first Christmas campaign (2-month turnaround!) - BFG returning to Sainsbury's for year two - Candy Crush Solitaire's first-ever licensing partnership...
EMERGENCY EPISODE: Netflix has just won the bidding war to acquire Warner Bros. Discovery's streaming platforms and legendary IP portfolio in an $82.7 billion deal - but what does this mean for the licensing industry? In this urgent episode, host David Born breaks down the deal that's sending shockwaves through Hollywood and explains why no one is talking about the biggest question for the licensing industry: What happens to billion-dollar evergreen brands like Looney Tunes, Scooby-Doo, and D...
2025 was our best year EVER after 11 years in business. In this special wrap-up trailer, get a sneak peek at our record-breaking achievements, groundbreaking campaigns, and what's coming in 2026 for Born Licensing, Born to License and Learn to License. Full episode drops December 12th and features the entire Born team sharing untold stories from the year. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Li...
Simon Kay has spent 30 years at the forefront of digital licensing, watching it evolve from simple console games to today's complex ecosystem of Roblox, Fortnite, Web3, and beyond. In this comprehensive conversation, Simon reveals: The Evolution Journey: - How he became one of the first to focus on gaming licensing 30 years ago - The progression from full game development to content integrations - Why mobile gaming changed everything for IP owners Current Opportunities: - Platform breakd...
One statistic is reshaping the entire gaming industry: Players are 3X more likely to download games with IP they recognize. In this trailer, licensing expert Simon Kay (30 years of experience) reveals how this single fact is driving billions in revenue and creating massive opportunities for brands and developers. 🔔 Subscribe for the full conversation ⏰ Full episode: 12/01/2025 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Le...
In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands. Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth. You’...
Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
Sometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life. In this Born to License episode trailer, Annabel shares the emotional story of how her love for theme parks evolved into a 20-year career leading licensing and location-based entertainment for some of the world’s most iconic brands — including Warner Bros., Cartoon Network, and Ferrari. Get rea...
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...
Think licensing is just about paying royalties? Think again. David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deals, David exposes the costly mistakes that can destroy licensing partnerships before they begin. In this episode, learn: - The three financial elements that make or break deals - Why "net sales" definitions can cost you thousands - Transfer fees t...
Preview our conversation with David Schnider, the licensing attorney who's seen it all. From Top Gun's million-dollar success to Disney audit disasters, discover the legal landmines hiding in every licensing contract. In this preview: ✓ The $100,000 transfer fee surprise ✓ Why selling before approval costs everything ✓ The "inspired by" career killer Full episode reveals: Complete contract breakdown, audit survival tactics, and Steamboat Willie trademark secrets! 🔔 Subscribe for the full c...
What will licensing look like in 2035? Sharon Weisman has the answers. As US CEO of Portman Street and former executive at License Global and Licensing International, Sharon reveals how AI, dynamic royalty structures, and responsive IP ecosystems will revolutionize our industry. From virtual influencers making $2.6M monthly to AI clones that could teach licensing, this conversation explores the dramatic shifts ahead. In this episode, discover: Why fixed royalties will become dynamic and perfo...
Get an exclusive preview of Sharon Weisman's bold predictions for licensing's future. From AI that eliminates guesswork to virtual influencers earning millions, discover why everything you know about licensing is about to change dramatically. In this preview: ✓ Dynamic royalties that adjust to performance ✓ Why Gen Alpha doesn't know what they want ✓ The $100B wellness opportunity Full episode reveals: AI clones, secondary market royalties, and the end of logo slapping! 🔔 Su...
What happens when a cosplayer with 2M followers decides to create premium licensed fashion? Meet Jasmine and Vincent, the couple behind Fira x Wear who transformed a pandemic park conversation into a thriving fashion brand. From their first My Hero Academia collection to navigating anime approvals, they reveal what it really takes to build a premium licensed fashion brand from scratch. In this episode, discover: Why they refused to "logo slap" despite industry pressureThe approval process sur...
Preview the incredible journey of Jasmine (2M+ followers) and Vincent, who turned a pandemic idea into Fira x Wear - a premium licensed fashion brand that sold out on launch. See how they navigated their first anime license and changed the game for fan fashion. In this preview: ✓ The pandemic park walk that started it all ✓ Why anime approvals almost broke them ✓ The "designer quality" review that changed everything Full episode reveals: Complete My Hero Academia journey, in...
The fan who became the voice of anime collaborations speaks out. Meet Caleb, the "Collab King" whose content on licensing and IP collaborations reaches millions. From predicting which anime partnerships will explode to calling out lazy logo slapping, he reveals what fans REALLY think about your licensing deals. In this episode, discover: Why limited editions matter more than brands thinkThe red flags that kill collaborations before launchHow secondary markets actually help your brandWhy Fan...
Get a first look at our conversation with Caleb, the content creator who's become the unofficial voice of anime collaborations. With millions of views dissecting every licensing deal, he knows exactly why fans love or hate your products. In this preview: ✓ The "stinkiest fanbase" story that went viral ✓ Why logo slapping is killing brands ✓ The secondary market truth brands fear Full episode reveals: How to get free products, why Carhartt needs anime, and the Beanie Baby w...
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