Inside the World of Location-Based Licensing
Description
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).
From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.
You’ll learn:
- How licensing and location-based entertainment intersect
- What it takes to translate a brand like Ferrari or Ben 10 into a physical space
- The biggest opportunities (and risks) in LBE today
- Why passion and partnership are key to every successful activation
Now running her own consultancy, Annabel shares lessons from two decades of creating global brand destinations — and where she sees the next wave of innovation coming from.
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