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© 2026 Born to License
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Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
81 Episodes
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It's been a big year for this podcast, and it's about to get bigger — just not in the way you'd expect. Starting in October, Born to License is moving from weekly to monthly episodes. That might sound like less. It's actually the opposite. The show has already gone through a few chapters. It opened with ten episodes tracing David's own path through the licensing industry — how he got in, what he got wrong, and what nearly 20 years in licensing actually teaches. From there, some of the best vo...
Bluey is going to be the biggest licensing moment of 2027 — bigger than Shrek 5, bigger than Frozen 3, bigger than anything else on next year's slate. That's a bold claim, but the number one preschool property in the US, one of the most watched shows in the world, is about to get a theatrical release. Add a tentpole moment to the biggest license on the planet, and you're looking at a different order of magnitude entirely. One year out from the Bluey movie's August 6, 2027 premiere, D23 — Disn...
Vote for David to speak at SXSW: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1784330347706001xria Disney has held the number one spot on License Global's Top Global Licensors ranking for as long as anyone can remember. But this year Disney grew just 2%, while almost everyone else in the top ten grew faster — which means the gap at the top is closing, even if the order hasn't changed yet. Fresh off last week's deep dive into Disney's licens...
No script. No studio. David Born drove from LA to San Diego, spent a full day on the floor of Comic-Con 2026, and brought a microphone along for the ride. 130,000 pop culture fans under one roof — and if you work in licensing, this is your customer base in full force. This episode is a front-row seat to what the industry looks like when it's working: people who plan their entire summer vacation around a convention, queue around the block to get merchandise signed, and spend nine months hand-b...
Six months in, and 2026 has already delivered a mega-merger, a record-breaking animated film, a viral water bottle, a Care Bears acquisition, and a move to LA. David Born goes back through the Born to License archive to score his own predictions, revisit every major story, and catch you up on everything that's shaped the licensing industry in the first half of the year. From Toy Story 5 taking over an entire city before it even opened, to the Paramount–Warner Bros. Discovery deal closing fast...
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