Claim OwnershipThe Practice Marketing Podcast
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© 2026 The Practice Marketing Podcast
Description
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
168 Episodes
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How do you scale a PT practice to 140+ locations without losing your brand—or your mind? In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it. From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies i...
Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world. Here's what he learned that PT Owners need to know!!! Key Takeaways: AI is accelerating fast—use it to enhance your team, not replace themMap out your processes (SOPs) to get real value from AI toolsAutomate admin tasks to free your team for patient careFocus on the full patient journey: discovery, booking, treatment, follow-upThe clin...
Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to... Rank for Shoulder Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more rotator cuff patients! View the video here: https://youtu.be/_f3xJUSh3I4 And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sig...
Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic. We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile pra...
Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff. Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 ...
In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT! David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam. We break down simple, practical tax and accounting moves that can save PT owners thousands — without...
This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow. Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into: Why th...
In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC. What we cover: How Rehab2Perform grew a 100,000+ follower social media presenceWhat makes their content engaging, educational, and shareableKey principles for building trust and brand recognition onlineThis episode is a must-listen for PT Owners who want to build their online following!
Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets! And due to fewer PT graduates, it's only going to get more difficult. On this webinar replay, you'll learn ... How to use Google Jobs to appear ABOVE Indeed & ZiprecruiterCareer page hacksHow to dominate the competition and get the best staffI present...
What was the BIGGEST problem facing rehab therapists in 2025? In this podcast, you'll find out. Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. We'll cover... Misalignment between PT owners & staffBiggest challenges for small, medium, growing, and enterprise clinicsOpportunities for growthDown...
Marketing Directors, this one is for you! In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017. Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Mar...
AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on... How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/w...
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...
Want more doctor referrals? Ever thought about hiring a Physician Liaison? Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn... What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals! Learn more about Movement For Life at https://www.movementforlife.com/
Are holiday cancellations stressing you out? Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn... How much money PTs lose from the front deskScri...
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong. Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026: 1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team tha...
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.” We’ll dive into how Greendale has... 💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy 💚 Built deep community roots 💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new ...
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70! Today, you'll learn... The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!...
⛰️ Has your growth hit a PLATEAU? The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%. ✅ They are also a del...
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule. Plus, you will learn... 💌 Subject lines that get patients BOOKING like crazy 💌 Email marketing MISTAKES 💌 What you need to do to start emailing patients THIS WEEK Watch the recording: https://go.practicepromotions.net/workshop-recordings Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want...
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