Claim OwnershipThe Practice Marketing Podcast
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Description
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
158 Episodes
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Marketing Directors, this one is for you! In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017. Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Mar...
AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on... How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/w...
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear ...
Want more doctor referrals? Ever thought about hiring a Physician Liaison? Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn... What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals! Learn more about Movement For Life at https://www.movementforlife.com/
Are holiday cancellations stressing you out? Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn... How much money PTs lose from the front deskScri...
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong. Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026: 1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team tha...
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.” We’ll dive into how Greendale has... 💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy 💚 Built deep community roots 💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new ...
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70! Today, you'll learn... The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!...
⛰️ Has your growth hit a PLATEAU? The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%. ✅ They are also a del...
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule. Plus, you will learn... 💌 Subject lines that get patients BOOKING like crazy 💌 Email marketing MISTAKES 💌 What you need to do to start emailing patients THIS WEEK Watch the recording: https://go.practicepromotions.net/workshop-recordings Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want...
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got... 15% website conversion rate – that’s 5x the industry avera...
Are you a physiotherapist who wants to BUILD your practice to a $10 Million business? Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn... - How we run Google Ads for Canadian Physios -What keywords and campaigns are working right now - How to determi...
Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now. I sold my own PT practice back in 2010 and learned a ...
Happy National PT Awareness Month! It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT! Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way. You'll learn how to improve patient satisfaction in these 3 areas: Access and first impressions, ...
Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universi...
This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn... Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO ar...
You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining? Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying oper...
Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it. We’ll cover: Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leaders...
You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems. I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in? Want to actually GROW your physical therapy practice? Practice Promotions has helped 1200+ PT clinic loc...
There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic? In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover... Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical epi...
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