DiscoverA Book of One's Own: A Women’s Manifesto
A Book of One's Own: A Women’s Manifesto
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A Book of One's Own: A Women’s Manifesto

Author: Lucy McCarraher

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Lucy has mentored hundreds of entrepreneurs to plan, write and publish their business books, which then go out into the world bringing their authors impact, income and influence.
In the A Book of One’s Own podcast, Lucy will teach you how to position and plan your book. She will take you through her tried and tested WRITER Process, outline the different options for publication, and then show you how to use the book to promote yourself, your brand and your business without feeling pushy or salesy.
If you’re a woman entrepreneur who wants to get her business book planned, written and published, so you can boost your business, raise your profile and claim your authority in your niche then this podcast is for you.
Lucy is the author of 12 books, including her latest, A Book of One’s Own – a manifesto for women to share their experience and make a difference. She is the co-Founder of Rethink Press, Global Publish Mentor of the Key Person of Influence programme, and Founder of the Business Book Awards.
Connect with Lucy at http://www.lucymccarraher.com/
16 Episodes
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How is the writing process different when you team up with a colleague? Lyn Bromley and Donna Whitbrook join Lucy to discuss how they leveraged their collective skills to co-author Trusted: The Human Approach to Building Outstanding Client Relationships in a Digitized World. You’ll hear how their book made their expertise more accessible to the masses while bringing them speaking engagements and notoriety. Don’t miss this dynamic duo’s advice on confidence, human connection, and collaboration. “We all have credibility, but it elevates you in your field... People want to know what we have to say about it.” -Donna Whitbrook   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 03:56 - How Donna and Lyn developed a collaborative writing process that gave their book a cohesive tone.   08:55 - How their book made them more accessible.   12:06 - Why a lack of confidence may be holding women back in the workplace.   18:26 - Why women in corporate need to write a business book, too.   19:45 - How “writing for everyone” can help break through unconscious bias.   23:24 - The self-sustaining cycle of marketing a book.   27:33 - Lyn and Donna’s “book magic moments” that surprised them both.   Connect with Lyn & Donna: Lyn’s Twitter Lyn’s LinkedIn Donna’s Twitter Facebook firstimpressions.uk.com Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
Your business book does more than set you apart from your competition; it’s the legacy of your personal and professional experiences. Sandra Webber is a high-performance coach who knows what it takes to create positive changes in your life. Her book Own It: Regain Control and Live Life on Your Terms was written intentionally to connect her story to the framework she uses to help her clients take action. Today she joins Lucy to talk about her unorthodox professional journey, her path to authorship, and the impact of her book. “You’ve got, in the book, your journey and the breadth of your experience.” -Sandra Webber   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 08:19 - The first step that made Sandra’s writing process feel easy.   10:27 - What will motivate you to write if you’re worried it’s a selfish use of time.   15:41 - How your book will leave a legacy.   16:42 - Why planning is non-negotiable if you want to follow through.   21:47 - How to make your book more relatable, and why it matters.   31:09 - Sandra’s top tips for women who want to write a book.   Connect with Sandra: Twitter LinkedIn Facebook sandrawebbercoaching.com Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
Many aspiring entrepreneurial authors, especially women, are worried that writing is a selfish use of their time. Vicki Wusche, a five-time author and property wiz, wants you to know that the opposite is true. Today she joins Lucy to talk about why sharing your knowledge is never a selfish act. You don’t want to miss her no-nonsense approach to shedding the excuses and owning your journey. “If I know something that, if I shared it with you, could help you in some way, why wouldn’t I do that?” -Vicki Wusche   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 06:39 - How your book can be the turning point of evolution in your business.   12:45 - Why you shouldn’t be afraid of being criticized for sharing your journey.   18:16 - The “tribe of readership”, and why you shouldn’t be concerned with comparisons.   21:05 - Why you don’t need to write specifically for women.   26:01 - Why keeping your expertise to yourself is selfish.   Connect with Vicki: Twitter Facebook YouTube vickiwusche.com Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
For women, having variegated lives informs our work, our behavior, and our writing. Today Lisette Schuitemaker, a four-time author, chats with Lucy about birth order, childhood conclusions, and socialization. They discuss gender differences in perception and performance, and why the world needs to hear more from women. Lisette’s work focuses on spiritual- and self-development, and you don’t want to miss her insights on what it means to live a multitrack life and being a woman who owns her story. “We do need women’s wisdom and ways of looking in this world, desperately.” -Lisette Schuitemaker   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 04:40 - The characteristics of eldest daughters and how they translate to professional performance. 17:07 - What are childhood conclusions, and how do they inform our work? 22:45 - How your book acts as a business card and finds people for you. 25:12 - Lisette’s tips for writing your book. 27:57 - Why the world needs to hear from women.   Connect with Lisette Schuitemaker: Twitter Facebook Instagram lisetteschuitemaker.com/en Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
Once you’ve planned and written your book, how do you actually get it published?  In this episode, Lucy explains the three main routes of publishing a book: traditional publishers, DIY self-publishing, and hybrid publishing. She shares the details that will help you decide which route to take when publishing your book. You'll hear all you need to know in order to publish your book your way. “To leverage your time and expertise, you need to pay someone other than yourself to create a book.” -Lucy McCarraher   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 02:38 - An overview of Traditional Publishing and what you should know before starting   11:10- DIY Self-publishing overview and what you will need to publish your own book   16:05 - A look into hybrid publishing, a balance between DIY and Traditional Publishing   25:40 - How to distinguish between Self-publishing and Hybrid publishing Resources: A Book of One's Own website Buy the book on Amazon Private Facebook Group Rethink Press free eBook Connect with Lucy: Twitter LinkedIn Facebook
How can you turn trauma and the taboo into a practical handbook? Jane Duncan Rogers is a coach, speaker, and not-for-profit founder who helps people establish end-of-life plans. Today she joins Lucy to discuss how her book, Before I Go, helped her package her personal experience into an effective and palatable guide that seeks to change the way we think about “The D-Word”. Not only has she turned a conversation-stopper into a tool to use with her clients, she’s created training material for new end-of-life plan coaches. “Life was showing me what I needed to do next, and all I needed to do was show up.” -Jane Duncan Rogers   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 9:37 - How unpacking emotional work in a business-like way helps you be more firm with your audience.   11:28 - The importance of having a supportive network.   15:10 - What it means to be sitting on a “mountain of value”.   18:18 - How writing helps bring your specialties and experience together cohesively.   19:39 - Why you’re never lost for content when you’ve got a book in your repertoire.   21:46 - How your book acts as a recruitment tool.   30:24 - The key things Jane’s book has brought her.   Connect with Jane Duncan Rogers: Twitter LinkedIn Facebook YouTube beforeigosolutions.com Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
Once you’ve developed a thorough outline for your business book, how do you actually get it written?   Working through a clear process is the most effective way to get your book out of your head and onto paper.   In this episode, Lucy explains her W.R.I.T.E.R. Process, a step-by-step model to completing your manuscript.   She shares how to write your first draft quickly, how to recruit beta readers, and how to review your book objectively.   You’ll hear how to work the W.R.I.T.E.R. Process from start to finish for a better, more polished business book. “Clarity of expression leads to clarity of thought” -Lucy McCarraher   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 02:04 - An overview of Lucy’s W.R.I.T.E.R. Process and what you must have done first   05:49 - The three key elements to writing and how to get your first draft done   16:05 - How to get objective and review your manuscript   23:39 - The ideal sequence to work through your notes to improve your draft   28:40 - The five places you can find beta readers, why you need them, and how to approach them   39:21 - How to edit your manuscript for consistency and clarity   42:43 - The two steps you need to repeat before handing your polished manuscript off for publishing   Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com      
Who the hell are you to write a book? If you’re an aspiring entrepreneurial author, you can’t miss today’s episode.   Audrey Chapman, sales strategist, and author joins Lucy to discuss how she conquered self-doubt and wrote a book that allowed her to dig deep and reap the rewards.   You’ll hear how writing Love Selling: How to Sell Without Selling Out was a transformative experience -- one that landed her a six-figure contract.   Get comfortable, because Audrey is going to answer that nagging question, “Am I good enough?” (Hint: the answer is YES.)   “It’s a lot easier than what one imagines and far more profound than you’ll ever believe.” -Audrey Chapman   Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates   Timestamps: 05:33 - How writing a book adds weight to your professional experience.   07:00 - The unexpected place you’ll find your ROI after writing a book.   10:34 - Facing your internal dialogue of self-doubt.   18:18 - Audrey’s life-changing shift in perspective that came from her writing process.   21:07 - Audrey’s advice to get started writing.   Connect with Audrey Chapman: Twitter Thesalesresolution.co Book: Love Selling: How to Sell Without Selling Out Connect with Lucy: Twitter LinkedIn Facebook rethinkpress.com
The lack of female representation in the winners of the first Business Book Awards led Lucy McCarraher on a journey to unpack the gender gap in business book publishing.   What is holding women back from writing and publishing their business books?   How can we close the gap and encourage women to share their expertise?   In this bonus episode, Lucy provides some troubling statistics, shares how the Business Book Awards got proactive about representation and fills you in on her mission to get 50 more women to write their book this year.   Will you join the challenge?   “To reduce the gender gap in business book publishing, affirmative action needs to be taken by all parts of the industry” -Lucy McCarraher Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 02:00 - This history of the Business Book Awards and shocking statistics about women in publishing   04:54 - Do you need to step out of your comfort zone? How women are held back by lack of confidence, fear of criticism, and limited mentorship   07:09 - How we can all work to reduce the gender gap in business book publishing   10:27 - Lucy’s mission for the 2020 Business Book Awards and how you can join the challenge   Connect with Lucy: Twitter LinkedIn Facebook Rethinkpress.com Join the Challenge Join the Facebook Group      
As a woman in business, it can be daunting to sell yourself. We often minimise our professional experience and undervalue our knowledge. But what if you could package your expertise in a way that would build your confidence, client base, and visibility -- without feeling pushy? Today Lucy is joined by Antoinette Oglethorpe, leadership coach, and author, to discuss how she did exactly that. Take some notes; you’re going to learn how Antoinette’s book, Grow Your Geeks, impacted her business and transformed the way she sells. “We’ve all got more of a story… than we realize.” -Antoinette Oglethorpe Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates Timestamps: 04:29 - How to tackle your fears and get over the idea that you don’t have anything to say. 08:28 - The anxiety that surrounds taking risks and why “selling yourself” can be difficult for women. 15: 25 - What it means to write a book that sells you. 20:16 - The role of writing a book plays in building your business. 21:44 - Gaining confidence and clarity in yourself and your business. 23:51 - Antoinette’s advice for writing your own business book.   Connect with Antoinette Oglethorpe: Twitter LinkedIn Facebook Google+ antoinetteoglethorpe.com Connect with Lucy: Twitter LinkedIn Facebook
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