How to Become an Authority Figure in Your Niche with Jane Frankland
Description
What if you could have financial capital and an engaged audience behind your book before it’s published? Jane Frankland joins Lucy to discuss how she harnessed the power of crowdfunding to validate her idea and gain visibility before ever releasing InSecurity: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe. Hear how this cybersecurity consultant and entrepreneur generated buzz and got booked for speaking engagements while writing to challenge the status quo in a male-dominated field. You don’t want to miss this episode about Jane’s unique path to authorship.
“I can say I am the world’s authority… It enables you to own a niche.”
-Jane Frankland
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Timestamps:
02:31 - Jane’s approach to turning one report into a fully-researched, science-backed book.
08:45 - How Jane transitioned from speaking for free to getting paid for her appearances.
13:48 - How Jane got paid for her book -- before it was ever written!
17:41 - How Jane got her family’s blessing to write her book.
19:37 - The important conversations Jane’s book is starting in her industry.
24:43 - The ritual that helped her stay on track.
30:58 - Jane’s tips to write your own business book.
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