Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.
Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find success and joy
Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.
Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.
Richard Davies, Co-Founder of Alchemy-Rx, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why marketing is innovation and innovation is marketing, how marketing can never be stationary, and the pursuit of the new.
Lola Bakare, Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding marketing in ourselves, why we need to leave things better than we found them, and discovering what it means to be a writer.
Jimi Gibson, Vice President, Brand Communication, Thrive Agency, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the magic and wonder that is marketing, why it’s always important to wow an audience, and the need to be intentional when building relationships.
Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why it’s important to find the unexpected in a partnership.
Melissa Fors Shackelford, Fractional CMO, Author of Harnessing Purpose: A Marketer's Guide to Inspiring Connection, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding meaning in the work we do, knowing clarity and authenticity need to be on purpose, and the need to start with value.
Samuel Monnie, Co-Founder and Co-CEO of Purpose Hive, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about what it means to be a marketing reformer, why purpose and profit can live together, and how a global community can inspire.
Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the objective space
Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.
Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.
Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.
Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.
Dr. Rajesh Bagchi, the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech, joins AMA's Bennie F. Johnson to talk about AMA community, human intelligence, ethical leadership, and why the tools might change but the fundamentals remain.
Jason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary
Donna Sharp, Managing Director for MediaLink and current partner at United Talent Agency, joins AMA's Bennie F. Johnson to talk about why it's important to lean into luck, why we should measure authenticity, and why culture is a skillset.
Alexis Eyre and Paul Randle, AMA’s 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.
Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.