DiscoverAMA Marketing / And with Bennie F. JohnsonWhy every brand needs its legends and lore
Why every brand needs its legends and lore

Why every brand needs its legends and lore

Update: 2025-06-11
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Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

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Why every brand needs its legends and lore

Why every brand needs its legends and lore

American Marketing Association