The combination of behavioral science and marketing

Community support and architectural visions

The need for a strategic enemy

Brand essence and sonic marketing

Marketing is innovation

Finding marketing in ourselves

The magic and wonder of marketing

Why kindness is a superpower

Finding meaning in our work

On being a marketing reformer

Building the space for innovation and creating environments to inspire

Why every brand needs its legends and lore

Kevin Babcock, Head of Creative Partnerships, Google

Lena Petersen, Chief Strategy Officer, Sugar23

From Ding Dongs to NASA and the homogeny of design

Human intelligence, ethical leadership, and why the fundamentals remain

Finding talent, tackling risk aversion, and the necessity of curiosity

Leaning into luck, measuring authenticity, and culture as a skillset

Global impact of marketing, making marketing better, and the circular economy

Journey to transformation, evolution, and growth mindset