Advertising is Dead: It's all Business with Varun Duggirala

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.Thank you for being a part of this journey! Find Amit on Instagram | Twitter | LinkedIn(https://www.instagram.com/doshiamit/)(doshiamit)(https://www.linkedin.com/in/amitdoshi/) Find Kavita on Instagram | Twitter | LinkedIn(https://www.instagram.com/kavitarajwade/)(kavitarajwade)(https://www.linkedin.com/in/kavita-rajwade-bab3a826/) Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website(https://www.instagram.com/ivmpodcasts/)(IVMPodcasts)(https://www.linkedin.com/company/ivmpodcasts/)(IVM Podcasts)(IVM Podcasts - Indian Podcasts for you to listen to) You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Playor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. Find Amit on Instagram | Twitter | LinkedInFind Kavita on Instagram | Twitter | LinkedInFind IVM on Instagram | Twitter | LinkedIn | YouTube | WebsiteYou can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.Find Kaushik on Instagram | Twitter | LinkedInCheck Out SUGAR on their Website & Instagram You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens, In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. Check out Nobel Hygiene & Friends on their website.Find Kartik on Instagram | Twitter | Linkedin)You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things. You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwanYou can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

This episode of Advertising is Dead was recorded at the Meta creator's day event!Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and the modern, Meta's algorithms, and how they are built taking into consideration their users, India as a lucrative and dynamic market for the organization, Metaverse and digital avatars, and women in leadership positions.You can find Nicola Mendelsohn on Instagram | LinkedIn | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space.Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | InstagramDo visit his blog 'Beast of Traal'.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurship. Rishabh explains these trends in detail and takes us through the research process. Read the report here: (https://marketing.twitter.com/en_apac/insights/the-conversation-twitter-trends-2022-in)You can find Rishabh on Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment of The Hub, becoming an agency that is creator-friendly and offers a space to work, connect, and host; learnings from the pandemic, and how content is as much about relevance and impact as it is about aesthetics and appeal. Check out The Hub Bengaluru on their website.Connect with Azaan on Instagram | LinkedIn | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's future. In the very first episode of Investverse, an investor education initiative by HDFC Mutual Fund, our host, Anupam Gupta will be joined by Varun Duggirala, who is an entrepreneur at heart and the co-founder of The Glitch. They will discuss Varun’s learning as an entrepreneur on managing finances, creating contingency funds and so much more. Follow HDFC MF on all platforms - HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos @hdfcmf / Twitter https://www.facebook.com/hdfcmutualfund/?ref=pages_you_manage https://www.linkedin.com/company/hdfc-mutual-fund/ Follow Varun Duggirala on all platforms - Varun Duggirala (@varunduggi) • Instagram photos and videos Varun Duggirala (@varunduggi) / Twitter (1) Varun Duggirala | LinkedIn Follow our host Anupam Gupta on all platforms - Anupam Gupta (@b_50) • Instagram photos and videos Anupam Gupta (@b50) / Twitter (1) Anupam Gupta | LinkedIn You can check out this show on the IVM Podcasts website and app, or wherever else you get your podcasts from This is an Investor Education Initiative by HDFC Mutual Fund For KYC, change of address, investor complaints redressal, etc. visit, https://www.hdfcfund.com/information/key-know-how Mutual Fund Investments are subject to market risks, read all scheme-related documents carefully.   See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app. He talks about the fitness industry in general and how he has been trying to blend fitness with Technology and build a product that can help people with their fitness journeys. Varun & Ketan also discuss the similarities and differences between the terms Health & Fitness; and how rewards are an old but impactful way of honoring and encouraging great results.Take a look at Alpha Coach on their website.Connect with Ketan on his Instagram | Facebook | Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Problem-solving often takes more than one person. The collective knowledge and individual perspective toward a problem help solve it and accelerate growth. On this episode of Advertising is Dead, Varun is joined by Abhishek Patil, Founder of GrowthX. He talks about how he built a community of individuals in charge of solving growth problems across domains, who come together to try and brainstorm solutions. Further, he tells us about establishing GrowthX- a course for mid to senior-level folks to understand the challenges of internet-run businesses and learn ways to tackle them. You can find Abhishek Patil on LinkedIn | Twitter | InstagramCheck out Growth X on Website | LinkedIn | Twitter | Instagram | YouTubeTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Have you ever felt that you want to wear something trendy yet comfortable? And observed how Athleisure has caught on in the recent time?In this episode of Advertising is dead, our host Varun talks to BlissClub’s founder Minu Margaret and discusses her journey of building a community-centric brand. Being a young entrepreneur, she also talks about the challenges & strategies that she applies with respect to her business & content. All in all, BlissClub as a brand is all about Women & their needs in the spheres of ffunction, fashion & fitness.Find Minu on Instagram & TwitterFind BlissClub on Twitter | Instagram | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising is dead, Varun is joined by Anurakt Jain, the co-founder of KlubWorks who takes us on his entrepreneurial journey & his approach to revenue-based finance, start-ups & venture capital. He also talks about the traditional ways of business versus the western. Further, he also explains the correlation between revenue & revolution with an innovative mind that strives to enable fresh ideas & solve newer problems emerging in the reality of business.You can connect with Anurakt on LinkedInCheck out KLUB on their Website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Gone are the days when content creation was a fun pastime. It is a full-time job and takes a village to make things happen. In this episode, Varun Duggirala is joined by Shephali Bhatt, Senior Assistant Editor, Live Mint; to discuss the booming industry of content creation & how it impacts us. Shephali's expertise lies in Tech, Pop Culture, Internet Culture, Media & Entertainment. With vast knowledge in these fields, she brings forward a critical & sociological lens to how the content industry has changed the general lifestyle of people. She talks about not just influencers, but people from various professions such as journalism & medicine adapting to the ways of the internet.You can connect with Shephali via her Linktree.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experimenting with D2C, how brands can leverage this piece of marketing to their advantage, and his experiences so far. You can connect with Arjun on LinkedIn | InstagramCheck out Dr Vaidya's at their Website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space? Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president - Piyush Gupta joined Varun in this week's episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse. Kestone, India’s leading data-driven integrated sales and marketing services company, was founded in 1997, and is the player behind India’s first, entirely home-grown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors. Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more. Find Kestone on their website.You can connect with Piyush on LinkedIn & TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing. You can find Aayushman on Instagram | Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. See omnystudio.com/listener for privacy information.

At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt. YogaBar is a nutrition-led food company, offering full transparency & honesty in our ingredients. The brand endeavors to offer innovative, healthy, and tasty snacking options for the health-conscious Indian pallet - with a range of healthy snack options such as Protein Bars, Muesli, Peanut Butters, and Gluten-Free Oats which are all-natural and have no artificial preservatives. Led by two pathbreaking women entrepreneurs, with a mission to revolutionize the health food ecosystem in the country; Yoga Bar is the fastest growing and largest new-age food brand in the country with 100% growth each year.Yoga Bar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. Suhasini is responsible for driving high-impact business results and overseeing brand-building initiatives while her sister, Anindita, leads the operations, R&D and product inventory and food technology vertical.The duo lead the company’s efforts in creating India’s most loved and trusted health food brand. This includes leading the company’s business and growth strategy, overseeing manufacturing and operations, and building unique brand portfolios. Having started with literally all their money and building the Company has taken a lot of hard work as they chose to build with zero shortcuts. Anindita and Suhasini have lived out of dhabas while designing their machines in Coimbatore and have personally stood and sampled products across gyms in the early days. They even spent hours outside retailer offices for a meeting only to be refused with "India me health nahi bikta hai". They have served over 100 million customers to date since inception. Indian customers have received the brand with overwhelming love.Check out their good, wholesome stuff on their Website | Instagram | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. See omnystudio.com/listener for privacy information.

The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy. Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations. In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with one's strengths, and the gaps in the market. Tune in for all this and more. You can reach out to Manish on Instagram | LinkedIn | TwitterCheck out his book: Booming Digital StarsTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. See omnystudio.com/listener for privacy information.