Amazon Seller School, How to Sell on Amazon

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling. Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/ "Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust." We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table." Key Topics: 👉 Why brands often resist resellers—and how to change their minds. 👉 How Amazon’s focus on compliance is reshaping the marketplace. 👉 Strategies for resellers to stand out and add value. 👉 The future of resellers in a maturing Amazon ecosystem. Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind. From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive. Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/ Join us live today at 11 AM Eastern to explore these game-changing updates. Here’s what we’re covering today: Why 2024 Was the Year Sellers Became Less Loyal to Amazon https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/ The Importance of Visual Content in Rufus Recommendations https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/ ‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html Amazon Storefronts to Take Center Stage in 2025 https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/ We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide. Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/ Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns. Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time. 👉 DSP works best for sellers spending $15K–$20K/month on PPC. 👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior. Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention. This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool. Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/ Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges. Here’s what we’re covering today: Amazon Presses Chinese Sellers Over Temu Pricing https://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing E-commerce Wars: How the US is Losing the Battle https://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b $5 Million Stuck at FBA Without Reason: A Seller’s Frustration https://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248 Create Custom Brand Imagery in Seconds with Image Generator https://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4 We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer. Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers. Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/ Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales. Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling. 👉 Use Walmart Fulfillment Services to maximize your sales potential. 👉 TikTok Shop might hit $50 billion in sales this year. 👉 Don’t skip Amazon international expansion; it’s an untapped goldmine. 👉 Always build your website to reinforce buyer trust. Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.

Amazon sellers, what happens when $1M in toys vanishes, competition wipes out profits, and Amazon starts tracking your margins? 🎯 You pay attention or pay the price. Full News: https://amazonseller.school/amazon-news-scams-uk-fee-changes-and-2024-e-commerce-insights/ From sophisticated freight scams to deal fatigue and Amazon’s newest margin-tracking system, today’s news hits sellers right where it counts: your bottom line. Join us live this Friday at 11 AM Eastern as we break down the headlines, the risks, and the moves you need to make to stay competitive. Here’s what we’re covering: Holiday Heist Diverts $1M in Toys Using Sophisticated Scam https://nypost.com/2024/12/16/business/holiday-heist-diverts-1m-in-toys-on-3-different-trucks-in-new-type-of-scam/ No Black Friday Windfall for Chinese Sellers Amid Rising Competition https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises Retailers Take Note: Consumers Say There Are Too Many Deals https://www.pymnts.com/consumer-insights/2024/retailers-take-note-consumers-say-there-are-too-many-deals/ Amazon Sellers, This Isn’t “Greater Transparency”—It’s Theft in Disguise https://www.linkedin.com/feed/update/urn:li:activity:7275555561767636993/ We’re covering the trends, the risks, and the strategies sellers need to stay sharp this season.

Amazon sellers, what happens when reviews get manipulated, TikTok faces a ban, and Amazon targets influencers? You must adapt or risk falling behind. Full News: https://amazonseller.school/amazon-news-black-friday-success-tiktok-challenges-new-seller-tools/ This week, we’re tackling real issues shaking the e-commerce world—from fake reviews to TikTok uncertainty and the truth about Amazon's success. Join us live this Friday at 11 AM Eastern as we break down what you need to know (and do) to stay ahead. Here’s what we’re covering: Amazon Shoppers Duped by Vevor’s Manipulated Reviews, Sellers Demand Action https://nypost.com/2024/11/18/business/china-based-tool-giant-vevor-manipulates-customer-reviews-while-amazon-turns-a-blind-eye-sources/ TikTok Faces Ban After Court Upholds Divest-or-Ban Law https://www.theverge.com/2024/12/6/24297454/tiktok-divest-or-ban-dc-circuit-court-appeals Amazon Targets Influencer Reviews on TikTok, YouTube, Instagram https://techxplore.com/news/2024-12-amazon-tiktok-youtube-instagram.html Mastering Amazon Success: Focus on Fundamentals, Not Hacks https://www.linkedin.com/feed/update/urn:li:activity:7270012506541019136/ Let’s dive deep and equip you for the changes ahead.

Amazon Sellers, are you frustrated with listings that just won’t rank, no matter how much money you throw at ads? In this week’s episode, I sit down with Alex Chiru, an Amazon SEO wizard who has launched over 400 products in just four months. He reveals cutting-edge strategies to fix backend issues, dominate with Amazon’s own tools, and avoid common pitfalls. If you’ve been relying on third-party platforms for optimization, this episode will flip your entire approach to SEO. Show Notes: https://amazonseller.school/master-amazon-seo-with-alex-chiru-game-changing-strategies-for-sellers/ Most sellers don’t even know the category alignment in their listings is off. Alex explains how one simple backend tweak can take your product from invisible to top-ranked. “If the category isn’t perfectly aligned, you’ll see issues like unmerged reviews, skyrocketing ad costs, and plummeting rankings.” From leveraging Amazon’s Product Opportunity Explorer to decoding the “General Ledger,” Alex drops actionable advice you can implement today. Learn how to pinpoint keywords with high click-through rates and move them to the front of your titles and bullet points for massive ranking boosts. This episode is packed with practical gems: 👉 Inspect your backend categories to resolve hidden ranking issues. 👉 Use Amazon’s native tools, not scraped data, for keyword research. 👉 Focus your SEO efforts on titles, first bullets, and high-quality images. 👉 Sell smarter, not harder, by promoting complementary products in your A+ Content and brand story. “Amazon customers don’t care about your brand history—they care about your images, titles, and price.” Alex’s approach is all about efficiency and accuracy, cutting through the noise of unnecessary tools to make the data Amazon gives you work harder. Don’t miss this episode—it could save you thousands in ad spend and wasted time.

Amazon Sellers, are you ready to level up your strategy? 🚀 From identifying the best (and worst) product categories to boosting conversions with subtle image tweaks, today’s session is packed with actionable insights. I’ll also break down how AI like Perplexity is reshaping shopping trends and how a QR code strategy turned one-time buyers into loyal customers. If you sell on Amazon, this live event is a must-watch. Full News: https://amazonseller.school/amazon-news-best-worst-categories-tiktoks-ai-tools-and-fba-delays/ What We’re Covering Today: Best and Worst Amazon Categories for Sellers https://www.junglescout.com/resources/reports/best-and-worst-amazon-categories-pdf/ Perplexity Takes the Lead in AI Shopping https://www.marketplacepulse.com/articles/perplexity-takes-lead-in-ai-shopping This QR Code Strategy Is Winning Back Amazon Customers https://www.linkedin.com/feed/update/urn:li:activity:7262836148400451585/ Stop Leading Shoppers Off Amazon – Subtle Changes That Boost Conversions https://www.linkedin.com/feed/update/urn:li:activity:7265349643796889600/

Amazon sellers, how much are your lackluster images and videos costing you? In this episode of Amazon Seller School, I sit down with Rafael Veloz, founder of Share It Studio and a Telly Award-winning filmmaker, to dive deep into the game-changing strategies behind killer Amazon content. From eye-popping hero images to scroll-stopping video ads, Rafael shares his expertise in crafting content that converts browsers into buyers. Show Notes: https://amazonseller.school/mastering-video-ads-and-a-content-for-amazon-success-with-rafael-veloz/ Rafael doesn't hold back as he explains, "Content is not just the key; it's like the whole body. The product is the head, and without the right content, the body doesn’t function." We explore how to strategically break visual patterns in your niche, use Premium A+ Content to tell a brand story, and why your PPC videos need to grab attention in three seconds flat. If you’re not optimizing your listing with data-driven visuals and engaging videos, you’re leaving money on the table—and Rafael explains exactly why. 👉 Discover the secrets to Premium A+ Content (and how to unlock it for free) 👉 Learn the "Marvel Technique" for PPC videos that convert 👉 See why cultural relevance in Spanish keywords can double your reach 👉 Find out how Rafael turned a listing from $500K/month to $800K in just three months Whether you're a seasoned pro or just starting, this episode is packed with actionable insights that can transform your Amazon game. Listen now and learn how to create content that drives clicks, builds trust, and boosts conversions.

Amazon sellers, are you ready to double your market without doubling your effort? This episode dives into one of the most overlooked growth strategies: expanding your FBA business into Europe. With a population of 440 million and only 2% of U.S. sellers taking advantage of this massive opportunity, the time to act is now. Show Notes: https://amazonseller.school/conquer-amazon-europe-strategies-to-expand-your-fba-business-internationally/ In this episode, Natalia Ignacz from AVASK shares practical, actionable steps for taking your business global. “If you’re doing well in the U.S., there’s no reason you can’t crush it in Europe. The markets follow U.S. trends but with far less competition.” From understanding VAT to leveraging Amazon’s Pan-European program, this is your ultimate guide to scaling internationally. 👉 Why Europe offers more growth with less competition 👉 How VAT differs from U.S. sales tax—and why it’s simpler than you think 👉 The best countries to start with (hint: it’s not just Germany) 👉 Tips for translating and localizing your listings to dominate European search results Natalia also debunks common myths, like the idea that you need a separate company or bank account to sell in Europe. She explains how AVASK makes tax compliance easy, even handling VAT filings so you can focus on sales. And don’t miss her advice on breaking into local marketplaces like France’s Cdiscount, which integrates seamlessly with Amazon FBA. Europe isn’t just an expansion; it’s a game changer. If you’re ready to stop leaving money on the table, listen now!

Amazon sellers, it’s not every day you hear “fee reductions” and “Amazon” in the same sentence, but here we are. 🤔 And that’s just one of today’s highlights. Full News: https://amazonseller.school/amazon-news-lower-fba-fees-targets-gains-and-ai-powered-shopping/ From surprising 2025 fee changes to questionable AI product images and even the rise of "family warehouses," the e-commerce world is buzzing with news you need to know to stay competitive. Catch these topics live today at 11 AM Eastern. Let’s dive into what these updates mean for your business and how to turn challenges into opportunities. Here’s the lineup of topics we’ll cover: Amazon Will Lower Some Fulfillment Fees in 2025 https://chainstoreage.com/amazon-will-lower-some-fulfillment-fees-2025 Amazon Not Raising Their 2025 Fees for Sellers Could Signal Economic Caution https://9meters.com/technology/shopping/amazon-is-surprisingly-not-raising-fees-this-year-for-3rd-party-sellers-could-they-be-predicting-a-retail-downturn Amazon’s Temu Competitor Haul Is an AI Image Wasteland https://www.modernretail.co/technology/amazons-temu-competitor-haul-is-an-ai-image-wasteland/ The Rise of “Family Warehouses” in U.S. E-commerce https://restofworld.org/2024/chinese-immigrants-home-e-commerce-hubs/

Amazon Sellers, are you ready to dive into the latest Amazon updates reshaping the marketplace? 💥 Whether you’re strategizing for the holiday rush or eyeing new ad strategies, these stories impact every seller. Today at 11 am Eastern, we’re unpacking Amazon’s newest “Haul” feature, designed to rival discount platforms like Temu, as well as the latest insights on skyrocketing ad spends for third-party sellers competing with major brands. We’ll also discuss Amazon’s holiday fulfillment crunch and updates on Buy Shipping for dangerous goods.   Full News: https://amazonseller.school/amazon-news-major-updates-in-ai-tools-market-trends-and-compliance-alerts/   Each piece of news opens up opportunities and challenges – let’s dissect how to turn them to your advantage. Today’s topics include: Amazon Just Launched "Amazon Haul" – A New Shopping Experience to Rival Temu and Shein https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-just-launched-amazon-haul-or-maybe-activity-7262836634658758657-lVmT/ How Amazon Sellers are Navigating Capacity Constraints https://www.supplychaindive.com/news/amazon-inbound-fulfillment-AWD-capacity-issues/732189/ Dangerous Goods Can Now Be Shipped in the US with Amazon Buy Shipping https://sellercentral.amazon.com/seller-forums/discussions/t/8974ba54-b16e-445e-b6a8-6f958e1c100e Small Brands Spend Three Times More on Amazon Ads Than Big Brands https://www.forbes.com/sites/kirimasters/2024/11/12/small-brands-spend-three-times-more-on-amazon-ads-than-big-brands/

Amazon sellers, are you leaving money on the table by not activating Amazon’s Business Buy Box? In this episode, I’m joined by Adrian Rich from Seller Snap to discuss why business pricing, quantity discounts, and business-focused strategies can skyrocket your profits. Adrian reveals, "It’s a decision to make, but it’s such a big market that if you’re not offering discounts, you’re not offering an option to the market." Whether you’re scaling with reselling or private label, this conversation uncovers actionable strategies to optimize your listings with Amazon’s business tools. Show Notes: https://amazonseller.school/unlock-amazons-business-buy-box-the-secret-to-boosting-profits-sales-velocity-with-adrian-rich/ 👉  Why offering business discounts might be the smartest move you’ve skipped 👉  The advantage of competing in Amazon’s Business Buy Box 👉 Using Seller Snap for automated, dynamic repricing 👉  Quick hacks for leveraging Amazon’s B2B features Adrian explains how Amazon’s business pricing feature isn’t just about offering a slight discount—it’s about attracting serious business buyers who often purchase in bulk. We dig into the distinct buy box for business, which you might not even know exists. Imagine this: your product shows up as the best value in the business category, outshining competitors who don’t utilize business pricing. “If you’re selling on a listing with three other sellers, they don’t even know you have a business discount on," Adrian says, “and that edge is enough to get you the sale.” We also talk about Seller Snap’s AI-powered repricing tool, which now automatically adjusts business pricing for you. Imagine less time on manual adjustments and more time focusing on growth. Adrian walks through strategies for tracking competitors while still maintaining strong margins—particularly useful if you’re a private label seller aiming to stand out in B2B. Private label sellers, don’t miss the section where Adrian explains why adding quantity discounts can make your offer irresistible. Even in saturated categories, a few cents off per unit might convince customers to buy in bulk and boost your total sales. Tune in if you want to learn how these strategies can elevate your Amazon business!

Amazon Sellers, get ready for an info-packed session on what’s shaking up the e-commerce world! Join us for an in-depth look at the latest updates that could impact your business—new tariffs, changing market interest in FBA, online shopper trends, and Amazon’s game-changing AI tool for A+ content. Full News: https://amazonseller.school/amazon-news-new-shopper-trends-ad-growth-and-tips-for-managing-unfulfillable-inventory/ From understanding how a potential Trump election could alter tech imports to exploring a drop in interest in Jungle Scout and Helium 10, this session is tailored for sellers looking to stay competitive and informed. We’ll cover actionable insights on pricing, delivery, and maximizing your product pages with Amazon’s new AI tool. Here's a preview of the topics: Trade War? Tariffs? How a Trump Election Would Change Tech https://www.cmswire.com/digital-experience/trade-war-tariffs-how-a-trump-election-would-change-tech/ Web Traffic for Jungle Scout and Helium 10 Drops 50%: Is Interest in Amazon FBA Waning? https://www.linkedin.com/posts/scott-needham-a8b39813_web-traffic-for-jungle-scout-and-helium-10-activity-7259597650952388612-wBD5/ Understanding the 2024 Online Shopper: Insights from Global E-commerce Trends https://dhl-freight-connections.com/en/trends/online-shopper-trends-2024/ Amazon’s New Generative AI Tool for A+ Content Creation https://go.amazonsellerservices.com/APlusGenAI_EN_2024

Amazon Sellers, if you’re juggling every task yourself, it’s time to rethink how you grow your Amazon business. In this episode, I sit down with Thomas Parkinson, founder of Fast Track FBA, to dig into his system for hiring and managing virtual assistants (VAs) to boost growth and free up your time. Show Notes: https://amazonseller.school/scale-your-amazon-business-with-va-power-thomas-parkinsons-proven-hiring-tips-structure/ Amazon Sellers, building a VA-powered team isn’t just about offloading work. Thomas walks us through how a structured VA system can drive your business to the next level without breaking the bank. "Don’t take my word for it—look at the seven- and eight-figure sellers. Nearly all of them have a team, and a lot of that is VAs." Thomas shares his secrets on building a reliable, cost-effective team, from sourcing agents to purchasing managers. He also breaks down the metrics that drive VA success and how to measure each VA’s impact on your bottom line. 👉 Key hiring metrics to identify when you’re ready 👉 Structured VA team roles that maximize ROI 👉 Critical performance KPIs to track success 👉 Strategies for testing and training VAs efficiently From tips on structuring your business for long-term growth to avoiding common mistakes that can cost time and profit, this episode will help you get organized and get back to scaling your business.

Amazon Sellers, ready to up your game? This week, we’re diving into the latest updates you need to stay competitive on the platform, from Amazon’s redirected links steering traffic to competitors, to TikTok’s “Q5” period offering huge post-holiday ad opportunities. Each update has direct implications for your strategies—don’t miss out! Full News: https://amazonseller.school/amazon-news-major-updates-on-seller-logistics-policy-changes-trending-tactics/ Hey, here are the topics we’ll tackle live on Friday at 11 am Eastern: No Honeymoon Period: Successful Launches Require Strategy Amazon’s “honeymoon period” myth is officially debunked. Launch success now depends on data-driven rankings, traffic strategies, and consistent content quality. https://www.billiondollarsellers.com/p/bdsn-no-such-thing-as-a-honeymoon-period-on-amazon Why Q5 is TikTok’s Golden Opportunity for Advertisers Post-holiday spending surge on TikTok’s Q5 offers Amazon sellers a prime advertising window. Take advantage of budget-friendly ad space and high-engagement audiences. https://adage.com/article/digital-marketing-ad-tech-news/why-q5-tiktoks-golden-opportunity-advertisers/2585961 Amazon Redirects Customers to Competitors on Your Listing Amazon is now guiding customers from your listings to competitors, sparking seller frustration. Learn what it means for your brand visibility and why the FTC might get involved. https://www.linkedin.com/posts/jonelder_not-cool-amazon-amazon-has-hit-a-ugcPost-7251938505642164225-TuUi/ Top Cities for Amazon Sellers With Shenzhen and other Chinese cities leading seller counts, U.S. sellers face increased competition. Discover the key locations and strategies shifting the Amazon marketplace. https://www.smartscout.com/reports/top-cities-for-amazon-sellers

Amazon Sellers, if you’re still laser-focused on ACoS and Tacos, you’re missing out. In today’s episode, I sit down with Elizabeth Greene, PPC strategist and founder of Junglr, to break down the real Amazon ad metrics you need for sustainable growth. This isn’t just about squeezing out an extra sale or two; it’s about learning how to allocate ad spend smartly to scale your brand. Show Notes: https://amazonseller.school/beyond-acos-unlock-amazon-ppc-success-with-elizabeth-greenes-top-strategies-for-2024/ Amazon Sellers, it’s time to rethink how you structure ad campaigns. Elizabeth dives into why grouping keywords in one campaign limits scalability and why separating by match types and ad groups is essential for long-term success. “If you throw all your keywords in one campaign, you’ll end up with a big structure that performs well—but you can’t scale it. You’re missing out on critical control.” 👉 Set up single campaigns for control 👉 Prioritize keywords by budget 👉 Use autos, broads, and exact matches strategically 👉 Track ad spend allocation by product From understanding the hidden cost benefits of auto campaigns to learning the best ways to manage large SKU sets, this episode is loaded with insights you won’t find in traditional ad guides. Elizabeth reveals how optimizing ads for both profitability and market share can help keep your Amazon business cash-flow positive. Want more insight into allocating ad spend by product? Elizabeth breaks down why it’s essential to look at ad spend by SKU and match it to performance: “If you’re spending 30% of your budget on a low-performing product, you’re losing money where you could be growing.”

📣 Amazon Sellers – ever felt the pressure of low-price competition or fluctuating fees? We’re diving deep this Friday at 11 am Eastern to break down the most critical updates shaking up your Amazon strategy.   We’ll start with Amazon’s new “Low-Cost Store,” a direct play against Temu, bringing unbranded products to the forefront with unbeatable prices under $20. Plus, if you’ve noticed your FBA fees creeping up, Aaron Cordovez has the insights on the October 15th fee hike and how you might need to adjust.   Also, if FBA shipment visibility has been a challenge, we’ll talk about Amazon’s latest notifications to help you track deliveries and navigate potential disruptions. Finally, Nish Udayakumar will walk us through the “5 Harsh Truths” every seller should know about staying profitable and avoiding the traps of over-promising and under-delivering.   Get ready to learn and adapt! Links to each topic below:   Amazon’s New “Low-Cost Store” Aims to Rival Temu with Unbranded Bargains https://www.linkedin.com/feed/update/urn:li:activity:7254543125820428289/ New FBA Shipment Notifications for Better Visibility https://sellercentral.amazon.com/seller-forums/discussions/t/0360bc68-5292-4fd9-a121-e77f8ec5a102 PER-UNIT FULFILLMENT FEES Huge Increase – Effective Oct 15th https://www.linkedin.com/feed/update/urn:li:activity:7251974582750867459/ 5 Harsh Truths for Amazon Sellers on Building a Profitable Business https://www.linkedin.com/feed/update/urn:li:activity:7254374706168918016/   Full News: https://amazonseller.school/amazon-news-critical-updates-on-amazons-ai-tools-tiktok-shop-and-fba-changes/  

Amazon Sellers, are you really tracking the right numbers in your business? In today’s episode of Amazon Seller School, we’re digging into the numbers that truly matter with Tyler Jefcoat, the founder of Seller Accountant. Tyler has helped seven and eight-figure sellers streamline their financial strategies. Now, he’s breaking down the exact KPIs you should be tracking to grow smart, not just fast. Show Notes: https://amazonseller.school/mastering-amazon-seller-kpis-with-tyler-jeffcoat-boost-your-profit-margins-and-grow-smart/ If you’re feeling overwhelmed by the financial side of your Amazon business, don’t worry—we’ve got you covered. Tyler lays out actionable tips on how to understand unit economics, why Return on Inventory Investment (ROI) matters more than profit margins, and how to avoid being buried in dead stock. “Do I make money every time I sell a unit? We call that unit economics. When I sell a product, do I have a smile on my face afterward or do I have a frowny face?” Amazon Sellers, it's time to take a hard look at your profitability. Tyler walks us through PAG (Post-Advertising Gross Profit) and explains why every seller needs to know their numbers inside and out if they want to succeed. Don’t get caught with bad data that could destroy your business. “Bad data is like driving blind—it can tank your cash flow fast.” 👉 Track your COGS (Cost of Goods Sold) alongside your advertising expenses 👉 Strong supplier relationships can save you thousands 👉 ROI is the key to determining the real health of your business 👉 Kill underperforming SKUs and double down on winners Whether you’re just getting started or already pulling in six figures, this episode is packed with no-nonsense advice for scaling your Amazon business. Tyler breaks down complex financial metrics into simple, practical steps anyone can follow. Tune in now and learn how to track the right metrics so you can maximize profits and avoid cash flow disasters.