In this WARC article by Dr Karen Nelson-Field, she discuss the role that brand size plays on both attention and business outcomes. Read more.
Are you using attention-adjusted reach curves in your media planning? Discover more about the power of attention in reach-based planning here
In her latest WARC article, Dr Karen Nelson-Field dissects the expectation-reality gap when it comes to attention efficiency in media. Read more.
What are the key components to an effective human attention ecosystem? Dr Karen Nelson-Field dives into detail in this Forbes Council article
How will you choose the best attention measurement to optimise the advertising spend for your brand? What does gold standard attention measurement look like?
WARC says Australia is at the forefront of attention research, with Amplified Intelligence the leading force within the attention economy.
Looking for the best advertising predictions for 2023 to optimise your marketing strategy? ExchangeWire say attention metrics are crucial.
One of the first things to get cut prior to a recession is marketing spend, Manuel Yoacham of MediaCom says spend smarter using attention.
Clever use of attention saves brands millions. We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments!
The Shape of Attention is the backbone of prediction. Author: Karen Nelson-Field. First published by Mediatel News on 16 February 2022.. Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.
Growing Brands with Attention. It’s hard to build a brand without Mental Availability (MA). And it’s not just us saying it. If you have any doubts, read the work of Peter Field and/or Rob Brittain. MA is a competitive metric that assumes there is a finite number of brands competing for space in your memory. Which means, if one rises in the ranking, one must fall.
2022 will be the Year of Attention, but let’s go deeper. Author: Karen Nelson-Field. First published by Mediatel News on 12 January 2022.. Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
Attention data: the gift that keeps on giving. Author: Karen Nelson-Field. First published by Mediatel News on 14 December 2021.. Mediatel News and Amplified Intelligence promised a revolution and we hope we have delivered.
How to choose the best attention measurement to optimise your advertising campaign. What do gold standard attention metrics look like?
How will you choose the best attention measurement to optimise the advertising spend for your brand? What does gold standard attention measurement look like?
In November 2020, the Irish National Lottery was the first northern hemisphere brand to subscribe to Amplified Intelligence’s attentionTRACE Media Planner, which plants them firmly ahead of the Early Adopter curve. We keep saying it (and the superstars at Irish National Lottery were clearly listening) but decisions based solely on short-term volume metrics do not […]
Global Attention Platform Amplified Intelligence Raises $3M In Oversubscribed Post-Seed Funding Round Led By TEN13. Investment will be used to accelerate company’s product roadmap and expand global commercial team, including first hires in key US and UK markets
5 myths about attention in advertising. The attention economy is on everyone’s lips, and with good reason.. Whether we measure it or not, there is one fundamental truth: advertising doesn’t work without attention.
Fast attention facts for optimising creative and buying media. Reality Check 1: Humans all over the world are going about their day looking and not-looking, buying and not-buying. They just don’t love advertising the way marketers do.
5 things you need to know about attention in advertising. Legacy metrics no longer paint a useful picture. It’s easy to talk about ‘disruption’ and ‘rule-bending’ while we wait for our Uber Eats, without truly considering the level of disruption affecting media and advertising at the moment. It seems ludicrous to accept this level of change, yet still expect legacy metrics to tell s what we need to know.