Using attention-based marketing to beat a recession

Update: 2022-11-12

Description

One of the first things to get cut prior to a recession is marketing spend, Manuel Yoacham of MediaCom says spend smarter using attention.

Original article | Powered by AudioHarvest

Comments

In Channel

WARC Attention Applied: The Nuance of Size

2023-12-15114:42:23

Why attention-adjusted reach curves are the next evolution in ad measurement

2023-10-27101:15:11

The Expectation-Reality Gap in the year of attention efficiency

2023-09-1385:29:36

Media Measurement Fails When It’s Founded On Inward Facing Pillars

2023-08-1699:58:48

The 9 Principles of Amplified™ Attention - Amplified Intelligence

2023-07-12141:09:36

What’s next for Australia’s new attention economy?

2023-04-1219:36:23

2023 Economy & Ad Spend Predictions features attention metrics

2023-01-1326:46:23

Using attention-based marketing to beat a recession

2022-11-1220:10:23

Clever use of attention saves brands millions - Amplified Intelligence

2022-10-2936:28:23

The Shape of Attention is the backbone of prediction - Amplified Intelligence

2022-02-2189:12:00

Growing Brands with Attention - Amplified Intelligence

2022-02-1062:11:36

2022 will be the Year of Attention, but let's go deeper - Amplified Intelligence

2022-02-0188:06:00

Attention data: the gift that keeps on giving - Amplified Intelligence

2022-01-0676:00:00

Attention Revolution: guidelines for building a new measurement category - Amplified Intelligence

2021-12-0295:18:00

The 9 Principles of Amplified™ Attention - Amplified Intelligence

2021-11-09--:--

Case Study: Irish National Lottery - switching from engagement to attention - Amplified Intelligence

2021-10-07138:59:11

Global Attention Platform Amplified Intelligence Raises $3M In Oversubscribed Post-Seed Funding Round Led By TEN13 - Amplified Intelligence

2021-09-30--:--

5 myths about attention in advertising - Amplified Intelligence

2021-07-07108:32:00

Fast attention facts for optimising creative and buying media - Amplified Intelligence

2021-04-2980:32:23

5 things you need to know about attention in advertising - Amplified Intelligence

2021-04-1968:55:36

00:00

Using attention-based marketing to beat a recession

#box-pro-ellipsis-17612936231829{-webkit-line-clamp:2;}Using attention-based marketing to beat a recession

Using attention-based marketing to beat a recession

Using attention-based marketing to beat a recession