5 things you need to know about attention in advertising - Amplified Intelligence

Update: 2021-04-19

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5 things you need to know about attention in advertising.

Legacy metrics no longer paint a useful picture. It’s easy to talk about ‘disruption’ and ‘rule-bending’ while we wait for our Uber Eats, without truly considering the level of disruption affecting media and advertising at the moment. It seems ludicrous to accept this level of change, yet still expect legacy metrics to tell s what we need to know.

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5 things you need to know about attention in advertising - Amplified Intelligence

#box-pro-ellipsis-17615030309768{-webkit-line-clamp:2;}5 things you need to know about attention in advertising - Amplified Intelligence

5 things you need to know about attention in advertising - Amplified Intelligence

5 things you need to know about attention in advertising - Amplified Intelligence