Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of architectural technologists, and the need for significant changes in architectural education and professional collaboration to improve mental well-being across the industry. The episode underscores the importance of a balanced work structure, staying connected to creative work, and fostering a supportive, diverse workplace environment.Today's Guest...Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects’ Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there’s an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.Episode Highlights...00:00 Introduction01:21 Practical Tips for Managing Mental Health02:17 The Importance of Nature and Breaks06:42 Challenges in the Architecture Profession12:57 New-works' Approach to Mental Health16:59 Advice for Practice Owners22:32 The Role of Professional Organisations30:55 Personal Reflections and Favorite Places33:31 Conclusion and Contact InformationKey Takeaways...The Importance of Mental Wellbeing and Nature:   - Both Jon Clayton and Doug Hodgson emphasise the critical role mental health plays in the architecture profession. They advocate for taking breaks, spending time in nature, and establishing a structured workday that allows for physical wellness and mental health activities. Doug discusses how a connection to nature and taking time off when feeling overwhelmed can significantly impact mental health positively.Innovative Work Structure at NewWorks:   - Doug elaborates on the unique work structure at New-works, which reserves time in the morning for physical well-being and the late afternoon for mental well-being, with core creative work happening mid-day. This approach has led to increased efficiency and productivity and illustrates the importance of balancing work with personal well-being.Collaboration and Diversity in Architecture:   - The conversation touches on the need for more collaboration within the architecture profession, advocating for cross-disciplinary work and better integration with various sectors like architectural technologists. Additionally, Doug emphasises the importance of diversity and inclusivity in the profession and the need for organisations like RIBA to support these initiatives more actively. This includes rethinking education and fostering environments where young professionals from diverse backgrounds can thrive.Links Mentioned In The Episode...Learn more about New-WorksConnect with Doug on LinkedIn—--Interested in working with Jon?👉 a...

Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental health crisis in architecture, the overwhelming demands on professionals, and the toxic culture in architectural education and practice. Doug emphasises the importance of specialising and collaborating to maintain mental health and professional satisfaction. The episode aims to raise awareness and encourage discussions on improving mental health and wellbeing for architectural professionals.Today's Guest...Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects’ Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there’s an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.Episode Highlights...00:00 Introduction01:02 Meet Doug Hodgson: Redefining Workplace Wellbeing02:11 The Allotment: A Sanctuary During COVID05:40 Sustainability and Regenerative Materials in Architecture06:39 The Mental Health Crisis in Architecture12:02 The Impact of Architectural Education on Wellbeing21:46 Specialisation and Collaboration: A New Approach28:55 Next StepsKey Takeaways...Importance of Mental Health in Architecture:   - The interview emphasises the critical state of mental health within the architecture profession. Jon and Doug discuss how overwhelming workloads, long hours, and unrealistic expectations can severely impact mental and physical well-being, leading to burnout.Need for Industry-wide Change:   - To address the mental health crisis, a structural change is necessary within the profession and its education system. Doug highlights that the root of many mental health issues stems from the highly demanding and often abusive culture of architectural education. This oppressive environment is carried into professional practice, resulting in exploitative working conditions. Reform in both education and professional practices is needed.Specialisation and Collaboration:   - Doug advocates for architects to specialise in areas they are passionate about and excel in, rather than trying to cover all aspects of a project. Collaborative efforts between specialised practices can lead to more effective and enjoyable work environments. This approach can help mitigate the overwhelming demands often placed on individual architects, contributing to better mental health and work-life balance.Links Mentioned In The Episode...Learn more about New-WorksConnect with Doug on LinkedIn—--Interested in working with Jon?👉 Book a chat with Jon to explore working with him...

Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.Episode Highlights...00:00 Introduction01:24 Understanding CRM Systems03:09 Benefits of CRM for Architecture Practices04:44 Key Features to Look for in a CRM06:02 Choosing the Right CRM for Your Practice08:32 Implementing a CRM System Successfully12:07 Optimising your CRM for Long-Term Success13:30 Conclusion and Next Episode PreviewKey Takeaways...The Importance of CRM Systems:   CRM (Customer Relationship Management) systems are key for architecture practices, regardless of size. They help manage client relationships, streamline communications, and automate routine tasks, which is essential for maintaining strong relationships over long project timelines and improving overall efficiency.Key Features and Choosing the Right CRM:   Not all CRMs are created equal, and it's important to choose one that fits the specific needs of your practice. Key features to look for might include project tracking, communication history, automation for repetitive tasks, and integration with other software like AutoCAD or Revit. The choice of CRM should consider factors such as the scale of projects, team size, budget, and specific business goals.Implementation and Optimisation:   Successful implementation of a CRM involves setting clear goals, training your team, and ensuring accurate data migration. Consistent use and regular review of CRM data to identify trends can help refine processes over time. This consistent use is key to keeping sales and project pipelines full and moving, ultimately adding value to your practice.—--Interested in working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Join our (free) WhatsApp Discussion Group 🎁👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with architect, Doug Hodgson about mental health and wellbeing in architecture.

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.Today's Guest...Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.Episode Highlights...00:00 Introduction01:44 Meet Sigrun: Business Coach and Entrepreneur04:37 Sigrun's Journey from Architecture to Online Business19:22 The Concept of Launching Explained23:15 The Power of Limited Editions24:17 Creating Urgency in Marketing25:40 Addressing Skepticism in Service Businesses28:01 Effective Launch Strategies for Service Businesses29:39 Stages of a Successful Launch33:53 Leveraging Digital Products for Architects34:28 Success Story: Zero Energy Buildings38:59 Final Thoughts on Launching41:50 Exploring Iceland: A Personal Favorite44:02 Conclusion and Next Episode PreviewKey Takeaways...The Power of Launching:Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.Building Expertise and Authority:Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.Creating Urgency and Scarcity:Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.Links Mentioned In The Episode...Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁Visit Sigrun’s WebsiteSigrun on Facebooka...

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.Today's Guest...Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.Episode Highlights...00:00 Introduction01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert01:50 Melanie's Passion for Space and Science05:08 The Importance of Google Business Profiles for Architects07:54 Setting Up and Optimising Your Google Business Profile11:43 Maximising the Benefits of Google Business Profiles18:37 Posting and Managing Your Google Business Profile25:23 Final Tips and Recommendations33:22 Conclusion and FarewellKey Takeaways...Importance of Having a Website and Google Business Profile:   - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.   - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.Fully Optimising Your Google Business Profile:   - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.    - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.Leveraging Google Business Profile Features for Engagement:   - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.   - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.Links Mentioned In The Episode...Visit Melanie’s WebsiteConnect with Melanie on LinkedIn---Interested in working with Jon?👉 Book a chat with Jon to explore working with...

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.Today's Guest...Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.Episode Highlights...00:00 Introduction01:22 Meet Jackie Goddard03:34 The Benefits of Public Speaking for Architects06:29 Overcoming the Fear of Public Speaking11:13 Transforming Fear into Excitement15:55 The Power of Storytelling in Public Speaking21:18 First Steps to Public Speaking27:29 The Three B's of Public Speaking31:38 Conclusion and Final Thoughts32:45 Favorite Places and FarewellKey Takeaways...Preparation is Key:   - Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.The Power of Storytelling:   - Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.Shifting Mindset from Fear to Excitement:   - Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.Links Mentioned In The Episode...Grab Jackie’s (free) guide: ‘Speak With Confidence 101’Visit Jackie’s Website Connect with Jackie on LinkedInCurious about working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources...👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step...

Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.Episode Highlights...00:00 Introduction01:13 Services Offered Beyond the Podcast06:42 Client Success Stories11:21 How to Work with Jon13:37 Conclusion and Next Episode PreviewKey Takeaways...Personalised Support for Small Architecture Practices:   Jon provides personalised one-to-one support for small practice founders and sole practitioners. This includes coaching, consulting, and mentoring services tailored to each client's unique needs, helping them achieve goals such as growing their practice, working fewer hours, or building their team.Real-Life Client Success Stories:   Jon shares real-life examples of how he's helped clients overcome specific challenges. These stories illustrate practical solutions and strategies, such as improving time management, integrating specialised services like retrofit and low-energy design, enhancing marketing tactics, and developing new business plans aligned with long-term goals.Initial Engagement Process for New Clients:   Emphasising the importance of a good fit, Jon explains the initial engagement process for prospective clients. This involves one or two initial meetings, usually held on Zoom, to understand your needs and decide if he’s a good fit for you. This ensures that both parties are aligned and that Jon can effectively support your business objectives.—--👇 Book a chat with Jon to explore working 1-2-1 with him 📞https://tidycal.com/mrjonclayton/quick-chat—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).https://architecturebusinessclub.com/blueprint👇 Join our (free) WhatsApp Discussion Group 🎁https://chat.whatsapp.com/BtFJsJF6iL37vUb5tHNpkI👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...https://www.linkedin.com/in/mrjonclayton/In The Next Episode...Next time Jon chats with Jackie Goddard to discuss the benefits of public speaking.

Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.Today's Guest...Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Episode Highlights...00:00 Introduction01:32 Meet Ian Anderson Gray04:13 The Importance of Video for Architecture Practices07:57 Live vs. Pre-recorded Videos13:07 Content Repurposing Explained16:22 AI Tools for Content Creation24:45 Tool for Short Form Videos25:30 Descript and Opus Clip: A Comparison26:45 AI Tools: Pitfalls and Best Practices29:51 Using AI to Enhance Creativity33:00 Content Repurposing Example36:46 Cost and Time Efficiency in Content Creation39:21 Final Thoughts and Advice42:33 Favorite Travel Destinations44:27 Connecting with Ian Anderson Gray44:55 Closing Remarks and Next Episode PreviewKey Takeaways...Start Small and Build Gradually:   - Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.Leverage AI Tools for Efficiency:   - AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.Repurpose Content:   - Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.Links Mentioned In The Episode...Ian on Facebook > https://www.facebook.com/iagdotmeIan on LinkedIn > https://www.linkedin.com/in/ianandersongray/Visit Ian’s Website > https://iag.me/—--👇 Book a chat with Jon to explore working 1-2-1 with him 📞

Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the importance of maintaining a work-life balance.Today's Guest...Tom Lewith is a Chartered Architect and co-founder of New-works. Prior to New-works he co-founded and ran TDO, a leading all-services architecture studio. The success of the practice and its work led to Tom being named in The Architects’ Journal ‘40 under 40’, and the studio featuring in the Architecture Foundation’s ‘New Architects 3’. Big issues affecting the industry like climate change, mental health, AI, and the Building Safety Act demand fundamental change. So in 2024 Tom co-founded New-works to explore a new way of working based on the principles of specialism, collaboration, wellbeing and sustainability.Episode Highlights...00:00 Introduction00:56 Meet Tom Lewith: Architect and Innovator03:12 Tom's Journey into Architecture04:34 The Rise and Fall of TDO06:52 Challenges in the Architecture Industry11:42 The Birth of New-works16:52 Specialisation and Collaboration in Architecture24:02 Stagnation in Architecture Practices25:39 Embracing Change and Specialisation27:02 The Power of Saying No31:05 Introducing New-works31:33 NewWorks' Unique Approach to Architecture33:05 Structuring the Workday for Creativity36:59 Reflecting on the Evolution of Work Practices40:49 Final Thoughts and Takeaways43:45 A Personal Favorite Place45:03 Connecting with Tom LewithKey Takeaways...Specialisation and Collaboration:   - Tom Lewith's approach with New-works highlights the importance of focusing on what you are passionate about and specialising in your strengths. By concentrating on the early stages of architecture (from initial client engagement to early design), New-works creates space for creativity and efficiency. Collaborating with partners who excel in other stages of a project ensures that the entire process is handled by experts, leading to better outcomes and more sustainable practice.Structured Workday for Better Productivity:   - Implementing a structured workday is crucial for maintaining productivity and mental health. New Works starts their day with non-work activities to prepare mentally and physically, then dedicates a specific time block (10 AM to 2 PM) for deep work without interruptions. This focused period allows for significant progress on creative tasks, followed by a more flexible part of the day for emails, meetings, and other communications. This balance helps reduce anxiety and ensure a productive and enjoyable workday.The Power of Saying “No”:   - To create a sustainable and profitable architecture practice, it is essential to say "no" to projects and clients that do not align with your core strengths and passions. By focusing on what they do best, architects can deliver higher quality work and maintain their enthusiasm for their projects. Saying no also helps define your unique value proposition, making it easier to attract the right clients and opportunities that match your expertise.Links Mentioned In The Episode...Learn more about New Works > a...

Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.Today's Guest...Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.Episode Highlights...00:00 Introduction01:55 Collaborative Podcasting04:18 Diving into Digital Marketing Basics08:42 Digital Marketing Myths10:49 Opportunities For Architecture Practices14:35 Targeted Advertising and Platform Insights19:32 Leveraging LinkedIn for Architects20:41 Exploring Other Social Media Platforms21:24 Understanding SEO and Landing Pages23:37 Email Marketing Strategies24:13 The Power of Video Content and Webinars27:05 Maximising Digital Marketing Efforts31:38 Ayo's Favorite Place33:16 Final Thoughts and FarewellKey Takeaways...The Importance of Digital Marketing for Small Practices:   Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).Strategic Planning and Execution:   Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.Leveraging Digital Platforms for Authentic Engagement:   Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇https://www.abbasmarketing.com/mitc-podcast/small-practice-marketingConnect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/Ayo’s...

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.Episode Highlights...00:00 Introduction01:06 Why Networking Matters02:15 Debunking Networking Myths04:22 Alternatives to In-Person Networking04:50 Personal Networking Experiences06:27 Four Ways You Get Sales08:15 Networking Tips for Introverts09:57 A Strategic Approach To Networking & In-Person Events12:12 Top Networking Recommendations15:28 Upcoming Event: London Build 202416:53 Conclusion and Next Episode PreviewKey Takeaways...Importance of Networking:   - Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.   - Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.Debunking Myths about Networking:   - Networking is not just for extroverts; introverts can do it too!   - Networking should not be approached with aggressive selling; the focus should be on listening and helping others.   - It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.   - Tangible results can arise from networking, and it should be viewed as more than a one-time event.Alternatives to In-Person Networking:   - Online events and communities can be valuable substitutes when in-person attendance isn’t possible.   - Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.Networking Tips for Introverts:   - Start with smaller events.   - Bring a friend for support.   - Prepare in advance by researching other attendees.   - Focus on listening more than talking.Strategies for Effective Networking:   - Be authentic and true to yourself at networking events.   - Follow up with new contacts to build lasting relationships.   - Have a clear strategy and goals to measure the effectiveness of networking activities.Hosting Your Own Event:   - If local events are unavailable, consider organizing your own meetups or workshops.   - Events can be informal and simple, such as a gathering at a local café or pub.Upcoming Networking Opportunities:   - Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.   - Take advantage of casual meetups alongside formal events to build deeper connections.—--Join me at London Build on Nov 20th & 21st at Olympia London.I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.We’ll also be hosting an evening meet-up at a nearby venue (details coming...

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.Today's Guest...Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller’s Business Made Simple program. Bryon has helped 3,000+ architects increase their firm’s visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.Episode Highlights...00:00 Introduction01:50 Brian McCartney's Journey into Photography04:35 Founding and Managing Creative Firms10:05 Approaching New Ideas and Opportunities17:25 Sales Strategies for Architects22:50 The Importance of Strategic Planning26:51 Client Success Stories27:24 The Importance of Strategic Planning28:01 Writing Effective Business Plans29:21 Building Trust with Clients29:51 Common Mistakes in Proposal Processes32:14 Revamping the Sales Process36:46 The Value of Community for Architects39:55 Final Thoughts and Takeaways43:08 Favorite Travel Destinations45:27 Connecting on Social Media46:56 Closing RemarksKey Takeaways...Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients’ problems. This clarity builds trust and facilitates better client relationships.Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.Learning from Other Fields: Gaining insights from fields outside of architecture can offer new...

Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.Today's Guest...Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.Episode Highlights...00:00 Introduction00:55 Meet Aya Schlachter: CEO of MGS Global Group01:51 The Benefits of Cold Plunging04:40 Diving into Outsourcing: Why and How06:43 Debunking Myths About Outsourcing12:01 Choosing the Right Outsourcing Partner14:18 Best Practices for Starting with Outsourcing15:05 Flexible Outsourcing for Architects16:58 Integrating Outsourcing Partners21:21 Strategic Outsourcing for Business Growth24:15 Final Thoughts on Outsourcing26:07 Connecting with Aya and JonKey Takeaways...Leverage Outsourcing for Growth:   - Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms.   - It allows firms to scale up and down based on project needs, providing flexibility.   - Access to a wider talent pool is a significant advantage.Debunking Outsourcing Myths:   - Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English.   - Outsourcing partners can research and learn local building codes and standards.   - Ethical treatment of employees is a priority; outsourcing has positively impacted local economies.   - Coordination can be effectively managed with technology, allowing for seamless integration.Choosing the Right Outsourcing Partner:   - Referrals are beneficial for finding reliable outsourcing partners.   - Review the online presence and leadership of potential partners to ensure credibility.   - Look for content and participation in industry events as indicators of a proactive partner.Best Practices for Starting with Outsourcing:   - Begin with small projects to test the compatibility and effectiveness of the outsourcing partner.   - Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs.   - Training and integration are crucial for smooth onboarding and collaboration.Integrating Outsourcing Partners:   - Treat outsourcing teams as extensions of the internal team, fostering strong relationships.   - Providing training and aligning with company culture can improve integration and performance.Strategic Outsourcing for...

Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.Today's Guest...Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).Episode Highlights...00:00 Introduction01:34 Meet Nicole Osborne: LinkedIn Expert03:12 Engaging Your Audience with Questions06:53 Best Practices For Asking Questions On LinkedIn09:20 Handling Client Objections on LinkedIn15:14 Creating Genuine FOMO on LinkedIn18:30 Offering Downloadable Content19:38 The Importance of Transparency20:19 Celebrating Client Successes21:08 Engaging LinkedIn Lurkers24:52 Common LinkedIn Mistakes29:20 Optimising Your LinkedIn Profile31:06 Nicole's Favorite Travel Destination32:43 Conclusion and Final ThoughtsKey Takeaways...👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.Links Mentioned In The Episode...If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/Connect with Nicole on LinkedIn >

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.Episode Highlights...00:00 Introduction00:55 Personal Experience with Business Plans02:32 Common Myths About Business Plans03:18 Why You Need a Business Plan03:29 How to Write a Simple Business Plan04:26 Recommended Resources and Tools05:47 One-Page Business Plan Breakdown06:53 Example Business Plan Walkthrough10:40 Final Tips and Recommendations12:38 Conclusion and Next Episode TeaserKey Takeaways...👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them.👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business.👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective.👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan.👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments.👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan.👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals.👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan.Links Mentioned In The Episode...https://onepagebusinessplan.com/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...https://www.linkedin.com/in/mrjonclayton/In The Next Episode...Next time Jon chats with Nicole Osborne about LinkedIn post...