Some hearing care providers struggle to take the first step in starting their dream private practice, while others feel stuck, unable to grow their practices to achieve the balanced life they desire. The common problem? Difficulty in committing. This isn't a flaw but points to the need for a better understanding of effective commitment strategies. This is where Erik Sorenson, author of Commit First, comes into play. As a coach with experience working with over 1,500 businesses and a former practice owner, he knows firsthand how to leverage commitment for practice growth. In this episode, Erik shares his frameworks for achieving big goals and breaks down how commitment is the key to achieving extraordinary practice growth. Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. As the co-founder of HearWorks and Platinum Partners, he is also involved in leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. In this episode, Kevin and Erik will discuss: - Erik's journey of commitment to his book - Why asking “how” can lead to short-term tactics and setbacks - The importance of clarity in a practice owner's vision - The concept of creating your ‘possible impossible’ - Leveraging focus for growth - How failure can lead to success - The necessity of 'uncommitting' to small tasks - The fear of success vs. the fear of failure - The impact of wrong commitments on growth - The ‘gift’ of procrastination - Erik’s framework for deciding what aspects of practice management to focus on - Strategies for hiring people who will commit - How a long-term mindset leads to success - Why masterminds work - And other topics… Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. He is also the co-founder of HearWorks, a hearing healthcare marketing, automation, and coaching company listed among the Inc. 5000 Fastest Growing Companies in America for 2022. In 2021, HearWorks launched Platinum Partners, a program offering leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. With a background in advertising, Erik has spent his entire career building businesses. Connect with Erik: Erik’s Website: https://www.eriksorenson.com Erik’s LinkedIn: https://www.linkedin.com/in/eriklsorenson/ Resources Mentioned: Erik’s Book, Commit First: The Key to Unlock Potential, Break Through Obstacles, and Gain Unlimited Power: https://www.amazon.com/Commit-First-potential-obstacles-unlimited/dp/B0C2RRQDS8 The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Drowning in data, but starved for insights? Chelsea Treseder co-founded My Vitals Pro to help practice owners simplify data analysis without significant time investment. In this episode, Chelsea dives deep into how her interactive KPI dashboard helps practice owners make sense of the data. She also offers practical strategies for growing private practices and highlights emerging trends in the audiology industry. Chelsea Treseder is a co-founder at My Vitals Pro and the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. She is a seasoned medical device sales, strategy, and marketing professional with experience working across diverse industries, including diabetes, dental, orthodontic, and others. In this episode, Kevin and Chelsea will discuss: - Why she co-founded My Vitals Pro - Insights from her family’s 90-year legacy in hearing healthcare - Key metrics practices must focus on for sustainable growth - Maximizing marketing spend with My Vitals Pro - Better decision-making with My Vitals Pro - The role of coaches and advisors in contextualizing data - Automation as a tool for increasing appointment rates - Emerging trends in the hearing healthcare industry - Her unique people-focused approach to building a team - And other topics… Chelsea Treseder is a seasoned medical device sales, strategy, and marketing professional. With a family legacy of 90 years in hearing healthcare, she co-founded My Vitals Pro to provide specialized business intelligence solutions for audiology and hearing aid practices. She helped launch Lyric, the world's first invisible hearing aid, as part of the team at InSound Medical. She has also worked in marketing roles across diverse medical device industries, spanning diabetes, dental, orthodontic, and others. Chelsea is the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. Connect with Chelsea: Chelsea’s LinkedIn: https://www.linkedin.com/in/chelsea-treseder-88112422/ Resources Mentioned: My Vital Pro Website: https://myvitalspro.com/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
When a private practice starts to gain momentum, there’s often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you’ll learn how Jason upheld his practice culture and patient relationships as he scaled his practice. He'll also reveal his top secrets for revolutionizing your marketing strategy and keeping abreast of industry trends to grow your practice. Jason Leyendecker is the president of the Academy of Doctors of Audiology (ADA). He owns Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic. In this episode, Kevin and Jason will discuss: - Why Jason became an Audiologist - How to strengthen your practice’s culture and philosophy as you grow - The mindset challenges Jason faced as he grew his practice - The hardest part about growing your practice in 2024 - Why you should focus on one niche within audiology - Jason’s secrets to building lasting patient relationships - How to leverage data automation - Marketing strategies for different patient demographics - Why you should switch to online scheduling - The benefits of joining audiology groups - And other topics… Jason Leyendecker is the owner of Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic and serves as the president of the Academy of Doctors of Audiology (ADA). He graduated from A.T. Still University in 2010. He started working with Audiology Concepts as a student under Dr. Paula Schwartz in 2008. In 2017, he bought the practice and plans to continue the legacy Dr. Schwartz created. He is also on the board of Minnesota Sight and Hearing. Connect with Jason: Jason’s Website: https://www.audiologyconcepts.com/amo-team/dr-jason-leyendecker/ Jason’s LinkedIn: https://www.linkedin.com/in/jason-leyendecker-00613190/ Jason’s Email: dr.leyendecker@audiologyconcepts.com Resources Mentioned: Academy of Doctors of Audiology (ADA): https://www.audiologist.org/ Selling With a Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098 Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Feeling perplexed by the business side of the hearing industry? First-timers may feel confused about making partnerships work, while experienced practice owners might feel lost in managing a growing practice. Dr. Amit Gosalia, a seasoned and business-savvy audiologist, has been through it all, from buying and exponentially growing a practice to selling it at a good price. In this episode, he shares his top strategies for building a successful practice, highlights challenges in managing growth, and discusses the art of fostering long-lasting relationships with patients. Dr. Amit Gosalia is a business-savvy audiologist who has extensive experience running successful private practices. He has held leadership roles in audiology organizations and has received accolades from the American Academy of Audiology. He is also the co-founder of AudBoss, an online community for private practice owners. In this episode, Kevin and Amit will discuss: - His journey to buying his first private practice - How he tripled the revenue at his first practice - His ‘SMART Ear Goals’ approach for laying out practice goals - The importance of tracking KPIs - The impressive ROI from building relationships with physicians - His diversification strategy for staying busy independent of third-party payers - Fostering interprofessional collaborations for referrals - How to clearly define roles and responsibilities in a partnership - His challenges in managing a growing practice - His advice for struggling practices - Breaking down patient anxiety - His personable approach to patient care that results in 5-star reviews - The lost art of bedside manner - Why the lab coat is such a bad thing - And other topics… Dr. Amit Gosalia is an audiologist specializing in hearing loss and tinnitus at West Valley Hearing Center in Los Angeles. He previously ran Audiology Clinic, Inc. in Vancouver, where he experienced significant growth before selling the practice in 2017. Known for his commitment to patient care, he holds a board certification in Audiology and has received accolades from the American Academy of Audiology. He has held leadership roles in audiology organizations and has actively contributed to non-profits. He is also the co-founder of AudBoss, an online community for private practice owners. Connect with Amit: Amit’s Website: https://www.drgosalia.com/ Amit’s LinkedIn: https://www.linkedin.com/in/amitgosalia/ The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing. Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. Actively involved in hearing healthcare advocacy, she is a board member at the Levine Senior Center and dedicates time to educating on hearing loss in local eldercare facilities. In this episode, Kevin and Madison will discuss: - How she grew her practice quickly with video - Efficient video marketing - The value of regular structured meetings - Her approach to hiring the right people for her practice - Strategies for minimizing employee turnover - Her playbook for delivering a five-star patient experience - The biggest hurdle for practices starting now - Her best-kept secret for bringing more people through the door - Her data-led approach to social media marketing - Content optimization for different platforms and audiences - Her method for fostering a positive work culture - And other topics… Madison Levine is a second-generation hearing instrument specialist, serial entrepreneur, and social media influencer. She is the founder of Levine Hearing, an independent provider offering hearing and balance services with over 200 five-star Google reviews and an A+ rating from the Better Business Bureau. Madison manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. She is actively engaged in Listen Carefully, a national program advocating for hearing healthcare, and serves as a board member for the Levine Senior Center. Madison also dedicates time to educating on hearing loss and hearing aids in local eldercare facilities. Connect with Madison: Madison’s Website: https://levinehearing.com/ Madison’s LinkedIn: https://www.linkedin.com/in/madison-levine-2b961317/ Madison’s Email Addresses: madison@integrateideas.com, madison@levinehearing.com Resources Mentioned: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056 Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863 Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098 The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
What if your practice isn’t worth what you think? Jesse Aldous often has to ask this question. He is an experienced acquisitions advisor and former practice owner with 14 years of experience and two successful exits under his belt. In this episode, Jesse shares key strategies for growing a practice exponentially and breaks down what it takes to achieve higher valuations. Jesse Aldous is a former audiology practice owner and a seasoned broker. With experience transforming small practices into high-revenue ventures, he guides audiologists in valuing their practices for successful exits. In this episode, Kevin and Jesse will discuss: - His experience growing small clinics exponentially - His journey from private practice owner to acquisitions expert - Mistakes costing practices higher valuations - The numbers that affect a valuation - The benefits of a strong marketing campaign - Metrics for measuring practice success - Why practice owners should not be afraid to spend on marketing - Why practices are losing patients - The power of database marketing - Steps to selling a practice - Why practice valuations are low - Goal setting as a tool for practice growth - Why he’s optimistic about the industry - And other topics… Jesse Aldous is a former audiology practice owner, independent broker, and business coach who has over 14 years of experience in the hearing industry. He specialized in identifying and growing small audiology practices, turning them into high-revenue ventures. Experienced in business development and acquisitions, he sold his multi-location retail operation and served as Vice President for a large private group. As an independent broker and business coach, Jesse leverages his extensive experience to guide practice owners, helping them appropriately value their practices and navigate successful exits. Resources Mentioned: Jesse’s Website: https://www.audiologyacquisition.com/ Jesse’s LinkedIn: https://www.linkedin.com/in/jesse-aldous-91b1a39/ The Peter Principle: Why Things Always Go Wrong by Raymond Hull and Dr. Laurence J. Peter: https://www.amazon.com/The-Peter-Principle/dp The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603 Bristol Group Business Brokers and Merger and Acquisition Advisors: https://www.bristolgrouponline.com/ THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Are you losing patients to competitors with the latest tech? Staying on top of changing market dynamics can feel like trying to outrun a speeding train. To keep up, practice owners need a clear strategy to ensure growth and sustainability. Gary Rosenblum, President of Oticon, excels in driving innovation in the hearing care industry. In this episode, he offers insights gleaned from his extensive experience working with practices nationwide and shares proven strategies for how audiologists and hearing instrument specialists can set their practices apart and keep up in an ever-evolving marketplace. Gary Rosenblum has been President of Oticon since October 2016, driving forward the company’s leadership in innovation, product quality, and customer support. Before joining Oticon, he led medical device and consumer healthcare ventures for Fortune 500 companies like Johnson & Johnson, Abbott Labs, and Pfizer. Starting his career in consumer healthcare, he now boasts 16 years of experience in the medical devices industry. In this episode, Kevin and Gary will discuss: - The current challenges for audiology and hearing aid practice owners - The future of audiology and hearing aid practices - The KPIs driving success for audiology practices - Strategies for maximizing your practice’s profitability - How to set your practice apart with the concierge approach - Oticon’s approach to product development - Gary’s advice for keeping up with the latest hearing aid technologies - Strategies for growth and sustainability - Lead generation through community building - Oticon’s initiatives for supporting practice owners - How Oticon retains top talent - The promising future of the hearing aid industry - And other topics… Gary Rosenblum is the President of Oticon, a division of Demant, a leading name in hearing healthcare. Before joining Oticon, he led various medical device and consumer healthcare ventures for Fortune 500 companies such as Johnson & Johnson, Abbott Labs, and Pfizer. As Vice President at Johnson & Johnson, he managed medical devices, pharmaceuticals, and consumer products for hospital systems on the West Coast. Although he has accumulated 16 years of experience in the medical devices industry, he launched his career in consumer healthcare. Gary formerly served as Chairman of the Hearing Industries Association. Resources Mentioned: Gary’s LinkedIn: https://www.linkedin.com/in/gary-rosenblum-a682494/ The Hearing Journal: https://journals.lww.com/thehearingjournal/pages/default.aspx The Hearing Review: https://hearingreview.com/ Oticon Business Enhancement Support PLUS (BES+) Rewards Program: https://www.oticon.com/professionals/besplus-form Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose’ philosophy, advocates for a different approach that places purpose above metrics. She demonstrates that practices focusing on their noble purpose outperform the competition and retain patients. In this episode, Lisa delves deeper into this concept, offering actionable insights for establishing a thriving practice driven by purpose. Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose. In this episode, Kevin and Lisa will discuss: - Why you need a noble purpose mindset - How to define your practice’s noble purpose - Storytelling techniques to fearlessly offer patients life-changing solutions - The mindset of top-performing practitioners - Best practices for creating an engaging patient experience - The differences between transactional practices and noble purpose practices - Scaling through tough times with patient impact stories - Strategies for improving employee engagement - Interview questions for hiring employees who will carry your purpose - Lisa’s technique for realigning with your true north - How to create a noble sales purpose for your practice - And other topics… Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning. Resources Mentioned: Lisa’s Website: https://www.mcleodandmore.com/ Lisa’s LinkedIn: https://www.linkedin.com/in/lisaearlemcleod Lisa’s Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before. This podcast is designed to provide you with the resources you need to grow your practice. Host Kevin St.Clergy has been helping audiology and hearing aid practice owners grow for over 25 years. Having helped thousands of audiologists through his talks, books, and coaching programs, Kevin has discovered what works and what doesn't work from the best practices in the world. Subscribe to Audiology Mastery to learn how to increase revenue, improve patient and employee satisfaction, and build a practice that provides for your life without consuming your life. Growing your practice does not have to be a mystery. This podcast will show you how.